Brand KPIs for health insurance：Tata AIG in India-英文培訓(xùn)課件2025.4VIP

CONSUMER&

BRANDBrandKPIs

for

health

insurance:

TataAIG

in

IndiaConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

2500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,ownership,

loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

TataAIG’sperformance

inthehealthinsurance

market.Fieldwork:September

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Ownership”Sources:

Statista

Consumer

Insights

Global,

asofNovember202483%

of

Tata

AIG

owners

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Tata

AIG’s

brandingresonates

more

withGen

X?Tata

AIGgenerally

appealsto

men

more

than

women?Tata

AIGrankssixthinawareness

within

the

healthinsurancemarket?Thepopularity

ratingof

Tata

AIGis41%?Tata

AIGrankseighthinownership?Among

Tata

AIGenthusiasts,42%

fallunderthehigh-income

category?Consumers

want

theirhealthinsurancebrandstohavehonesty

/trustworthiness,

highvalue,andauthenticity?Interms

of

loyalty,TataAIGisthirdinIndia?Tata

AIGhasascore

of

29%

formedia

buzz3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Awarenessis

the

highest

scoring

KPI

for

Tata

AIG

at

84%Brand

profile:

snapshotBrand

performance

of

Tata

AIG

inIndia84%83%41%29%23%AwarenessPopularityUsageLoyaltyBuzz5Notes:Health

insurance

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),

n=1,043,

respondents

who

know

the

individual

brand

(popularity),

n=1,043,respondents

who

know

the

individual

brand

(ownership),

n=235,

respondents

who

have

owned

the

individual

brand(loyalty),

n=1,043,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Tata

AIG’s

branding

resonates

morewith

Gen

XBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations47%44%44%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeTataAIGbygeneration

versus

theshareof

industryusers

ingeneral,

we

cansee

thatTataAIGislikedby0%

of

Babyboomers

and15%

of

GenXers,

whereas

thetotalshareof

industryusers

is0%and12%,

respectively.38%ForMillennials

andGen

Z,

47%

and

38%

feel

positivelytowards

TataAIG,versus

44%

and

44%.

Socurrently,forTataAIG,Gen

Xconnects

most

with

theirbrandcompared

to

theoverall

industryuser.15%12%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestohealth

insurance,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=424,

Tata

AIG

enthusiast,

n=1,144,

health

insurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Tata

AIGgenerally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

TataAIGshows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof12%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Tata

AIGhasalowerproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.17%78%37%63%40%60%63%

ofmen

likeTataAIGcompared

to37%

ofwomen,

whereas

fortheoverallindustry,60%

of

men

own

healthinsurancecompared

to

40%

of

women.82%12%

ofTataAIGenthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to17%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

health

insurance,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=424,

Tata

AIGenthusiast,

n=1,144,

health

insurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Tata

AIG

enthusiasts,

42%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andownerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%3%Single42%41%5%6%CoupleSingleparentNuclear42%

ofTataAIGenthusiastsarefromhigh-income

households.TataAIG’sbrandisgenerally

enjoyedmore

byconsumers

who

arepartof

amulti-generational

household,

33%

ofTataAIGenthusiastshavethiscurrentlivingsituation.3%3%23%22%30%29%31%Multi-generational33%31%32%33%ExtendedOther27%2%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

health

insurance,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=424,

Tata

AIG

enthusiast,

n=1,144,

health

insurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

health

insurance

brands

to

have

honesty

/trustworthiness,

high

value,

and

authenticityBrand

profile:

qualitiesQualitiesownerswant

from

healthinsurancebrandsForhealth

insurance,thetopthreequalitiesowners

want

fromabrandarehonesty

/trustworthiness,

highvalue,andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%TataAIGowners

alsoappreciate

thesekey

attributes,indicating

TataAIGexudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatTata

AIGenthusiastsareleast

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityTataAIGshouldwork

onpromotinghonesty

/trustworthiness

toconvertenthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

health

insurance,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;

“When

it

comes

tohealthinsurance,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

healthinsurance,

which

ofthe

following

brands

have

youpurchased

in

the

past

12

months?”;

Multi

Pick;Base:n=235,

TataAIG

owners’,n=424,

TataAIG

enthusiast,

n=1,144,

health

insurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Tata

AIG

fans,

41%

state

that

they

get

excited

about

health

insuranceprovidersBrand

profile:

attitudesWhat

doconsumersthink

ofhealthinsuranceingeneral?56%55%54%53%44%44%44%42%41%38%35%35%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

healthinsurance

topicsrelating

toprovidershealthinsuranceBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

health

insurance

do

youagree

with?”;

Multi

Pick;“When

it

comesto

health

insurance,

whichofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=424,

Tata

AIG

enthusiast,

n=1,144,health

insurance

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1183%

of

Tata

AIG

owners

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

health

insurance,the

averageawareness

ofabrandinIndiais70%.

Awareness

ofTataAIG,however,

is

at84%.Awareness41%

ofIndianhealthinsuranceowners

saytheylikeTataAIG,compared

toanindustryaverage

brandpopularity

of38%.23%

ofindustryowners

inIndia

say

theyown

TataAIG,with

the

average

ownership

ofabrandat24%.BuzzPopularity83%

ofbrandowners

saytheywould

purchasethebrandagain,compared

toanaverage

loyalty

score

of72%.TataAIGhasbeen

noticed

less

inthe

media

comparedtootherbrands,with

a“Buzz”

score

of

28%

comparedto34%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.12

Notes:Health

insurance

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,248,

all

respondents

(awareness),

n=1,043,

respondents

who

know

the

individual

brand

(popularity),

n=1,043,respondents

who

know

the

individual

brand

(ownership),

n=235,

respondents

who

have

owned

the

individual

brand(loyalty),

n=1,043,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Tata

AIG

ranks

sixth

in

awareness

within

the

health

insurance

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofTata

AIGRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1SBIHealthInsurance92%88%88%86%85%84%73%72%67%60%16%2BajajAllianzICICILombardReliance345AdityaBirlaCapitalTata

AIGUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.67HDFC

ERGOStarHealthBharti

AXA8Outofallrespondents,

84%

were

aware

of

Tata

AIG.Thisranksthemsixthcompared

tootherbrandssurveyed

inthismarket.84%N/A9Awareness10Care

Health13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Tata

AIG

is

41%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofTata

AIGRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1SBIHealthInsurance59%54%49%49%46%44%41%38%37%31%2BajajAllianzHDFC

ERGOAdityaBirlaCapitalICICILombardStarHealthTata

AIG341%4Outofconsumers

who

knew

thebrand,

41%

saidtheyliked

TataAIG.Thisranksthemseventh

compared

toother

brandssurveyed

inthismarket.5659%78Reliance9Care

HealthBharti

AXAPopularityN/A1014

Notes:“When

it

comesto

health

insurance,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=1,043,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Tata

AIG

ranks

eighth

in

ownershipBrand

KPIs

&benchmarking:

ownershipSummaryOwnershipofTata

AIGRank#

BrandUsage

%42%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

owned,we

asked

each

respondent:

“When

itcomes

to

healthinsurance,which

of

the

following

brandsdoyouowncurrently?”.1SBIHealthInsurance23%2BajajAllianzHDFC

ERGOICICILombardStarHealthAdityaBirlaCapitalCare

HealthTata

AIG36%333%Outofconsumers

who

knew

thebrand,

23%

saidtheyowned

TataAIG.Thisranksthemeighthcompared

toother

brandssurveyed

inthismarket.430%530%628%724%77%823%9Reliance21%UsageN/A10Bharti

AXA20%15

Notes:“When

it

comesto

health

insurance,

which

ofthe

following

brands

do

you

owncurrently?”;Multi

Pick;Base:n=1,043,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Tata

AIG

is

third

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofTata

AIG’s

consumersRank#

BrandLoyalty

%87%Afterascertaining

the

ownership

of

abrandinthe

last12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1SBIHealthInsurance17%2StarHealthTata

AIG84%383%4AdityaBirlaCapitalBajajAllianzNiva

Bupa78%576%675%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

health

insurance,which

of

the

following

brandsareyou

likely

topurchaseagaininthe

future?”.7ICICILombardReliance73%872%83%9HDFC

ERGOCare

Health71%Outofrespondents

whohaveowned

Tata

AIG,83%saidthey

would

purchasethebrandagain.LoyaltyN/A1071%16

Notes:“When

it

comesto

health

insurance,

which

ofthe

following

brands

areyoulikely

topurchase

again

in

the

future?”;Multi

Pick;

Base:

n=235,

respondents

who

have

owned

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Tata

AIG

has

a

score

of

29%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofTata

AIGRank#

BrandBuzz%50%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1BajajAllianz2AdityaBirlaCapitalSBIHealthInsuranceICICILombardHDFC

ERGOStarHealth50%29%348%Outofconsumers

who

knew

thebrand,

29%

saidtheyhadheardaboutTataAIGinthe

media.

Thisranksthemtenthcompared

to

other

brandssurveyed

inthismarket.444%543%637%7Care

HealthReliance33%71%833%9Bharti

AXA32%BuzzN/A10Tata

AIG29%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=1,043,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopp