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價格最低 師資最強 課時最長 錯過就是過錯 價格最低 師資最強 課時最長 錯過就是過錯 1 北京學位英語閱讀理解模擬試題一 北京學位英語閱讀理解模擬試題一 31 省市學位英語網(wǎng)特別提示 31 省市學位英語網(wǎng)特別提示 請同學們在聽完講課或者掌握了答題方法后再做練習 你會覺得英語很容易 請同學們在聽完講課或者掌握了答題方法后再做練習 你會覺得英語很容易 一定要認真做作業(yè) 動手能力和舉一反三的能力 是衡量一個人素質(zhì)的重要因素 也是掌 握好英語的關(guān)鍵 Passage 1 Advertisement can be thought of as the means of making known in order to buy or sell goods or services Advertisement aims to increase people s awareness and arouse interest It tries to inform and to persuade The media are all used to spread the message The press offers a fairly cheap method and magazines are used to reach special sections of the market The cinema and commercial radio are useful for local market Television although more expensive can be very effective Public notices are fairly cheap and more permanent in their power of attraction Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century Many businesses such as those handling frozen foods liquor tobacco and medicines have been built up largely by advertisement We might ask whether the cost of advertisement is paid for by the producer or by the customer Since advertisement forms part of the cost of production which has to be covered by the selling price it is clear that it is the customer who pays for the advertisement However if large scale advertisement leads to increased demand production costs are reduced and the customer pays less It is difficult to measure exactly the influence of advertisement on sales When the market is growing advertisement helps to increase demand When the market is shrinking advertisement may prevent a bigger fall in sales than would occur without its support What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them 1 Advertisement is often used to A deceive customers B increase production C arouse suspicion D push the sale 2 The word media in the first paragraph includes A the press B television C radio D all of the above 3 Advertisement is mainly paid for by A the customer B the producer C increased sales D reduced prices 4 Advertisement can increase demand A all the time B in any circumstances 價格最低 師資最強 課時最長 錯過就是過錯 價格最低 師資最強 課時最長 錯過就是過錯 2 B in a growing market D in a shrinking market 5 From the last sentence of this passage we conclude that A businesses usually do not pay much for advertisement B businesses know well that advertisement could bring profits C advertisement could hardly convince people of the value of the goods D advertisement usually cost businesses large amounts of money Passage 2 Almost every family buys at least one copy of a newspaper every day Some people subscribe 訂閱 to as many as two or three newspapers But why do people read newspapers Five hundred years ago news of important happenings battles lost and won kings or rulers overthrown 推翻 or killed took months and even years to travel from one country to another The news passed by word of mouth and was never accurate Today we can read in our newspapers of important events that occur in far away countries on the same day they happen Apart from supplying news from all over the world newspapers give us a lot of other useful information There are weather reports radio television and film guides book reviews stories and of course advertisements The bigger ones are put in by large companies to bring attention to their products They pay the newspapers thousands of dollars for the advertising space but it is worth the money for news of their products goes into almost every home in the country For those who produce newspapers advertisements are also very important Money earned from advertisements makes it possible for them to sell their newspapers at low price and still make a profit Newspapers often have information on gardening cooking and fashion as well as a small but very popular section on jokes and cartoons 漫畫 6 The habit of reading newspapers is A uncommon in the world B not popular in U S A C widespread in the world D founded among a few families 7 A few hundred years ago news did not A receive attention B travel fast C spread to other countries D take long to reach other countries 8 In the past news was A sent by telegraph B passed from one person to another C sent by letter D sent by telephone 9 The money spent on advertisements is A wasted B not much C worthwhile D useless 10 The section on jokes and cartoons is A read only by children B of no value C not helpful D read by many 價格最低 師資最強 課時最長 錯過就是過錯 價格最低 師資最強 課時最長 錯過就是過錯 3 Passage 3 What makes one person more intelligent than another What makes one person a genius like the brilliant Albert Einstein and another person a fool Are people born intelligent or stupid or is intelligence the result of where and how you live These are very old question and the answers to them are still not clear We know however that just being born with a good mind is not enough In some ways the mind is like a leg or an arm muscle It needs exercise Mental done with the mind exercise is particularly important for young children Many child psychologists 心理學家 think that parents should play with their children more often and give them problems to think about The children are then more likely to grow up bright and intelligent If on the other hand children are left alone a great deal with nothing to do they are more likely to become dull and unintelligent Parents should also be careful what they say to young children According to some psychologists if parents are always telling a child that he or she is a fool or an idiot then the child is more likely to keep doing silly and foolish things So it is probably better for parents to say very positive things to their children such as That was a very clever thing you did or You are such a smart child 11 The words intelligent and brilliant in the first paragraph probably mean while dull in the second paragraph means A bright and splendid slow in thinking and understanding B pretty and handsome ordinary looking C great and important common D hopeful and helpful careless 12 According to the context we can guess that a genius is while an idiot is A a normal person a funny person B a strong person a week person C a highly intelligent person a foolish or weak minded person D a famous person an ordinary person 13 A person is more likely to become a genius A whose parents are clever B often thinking about difficult problem C often helped by his parents and teachers D born with a good brain and putting it to active use 14 It is better for parents A to praise and encourage their children more often B to be hard on their children C to leave their children alone with nothing to do D to give their children as much help as possible 15 Which of the following is not true according to the article 價格最低 師資最強 課時最長 錯過就是過錯 價格最低 師資最強 課時最長 錯過就是過錯 4 A Parents play an important part in their children s growth B The less you use your mind the duller you may become C Intelligence is obviously the result of where and how you live D Parents should always encourage their children 答案與解析 1 答案 D 推理題 問題問的是做廣告的目的 答案在第一段 as the means of making know in order to buy or sell goods or services 即 使 為人所知 以促進人們購買某樣產(chǎn)品 或者服務 結(jié)合各個選項 只有 D 項 促進銷售 貼合原意 A 項 欺騙消費者 B 項 提升產(chǎn)量 C 項 引起懷疑 2 答案 D 信息題 在第一段中 作者列舉了一系列的廣告途徑 包括出版物 電 視 廣播等 因此 D 以上全部都是 正確 3 答案 A 信息題 答案在第二段 it is clear that it is the customer who pays for the advertisement 即 很明顯 支付廣告費用的是消費者 因此 A 項正確 4 答案 C 信息題 答案在第三段 When the market is growing advertisement helps to increase demand When the market is shrinking advertisement may prevent a bigger fall in sales 即 當市場擴大的時候 廣告有助于提升需求量 當市場萎縮的時候 廣告也許能 阻止銷量的大幅下滑 因此 C 項正確 5 答案 D 推理題 該句 What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them 既 有一點很清楚 即 如果商 家不能夠相信廣告對于他們的價值的話 他們是不會斥巨資打廣告 A 項 商家通常都不 會為廣告支付大量資金 B 項 商家非常清楚 廣告可以帶來利潤 C 項 廣告很難讓 人們相信產(chǎn)品的價值 D 項 廣告通?;ㄙM商家大量的資金 綜合各個選項 只有 D 正確 6 答案 C 細節(jié)題 答案在第一段前兩句 Almost every family buys at least one copy of a newspaper every day Some people subscribe to as many as two or three newspapers 即 幾 乎每個家庭都每天至少買一份報紙 一些人訂兩到三份 A 選項 世界上不常見的 B 選項 在美國不流行的 popular adj 流行的 D 選項 在一些家庭中建立了 只有 C 項 在世界上是很普遍的 符合原文含義 widespread 廣布的 遍及的 7 答案 B 推理題 答案在第二段第一句 Five hundred years ago news of important took months and even years to travel from one country to another 即 五百年前 一些重要的消息 需要幾個月甚至幾年才能從一個國家傳到另一個國家 注意問題中有個 not 因此 B 傳播快 符合原文含義 A 項 受到關(guān)注 C 項 傳播到其他國家 spread 擴散 傳播 D 項 需要很長時間才能傳播到別的國家 考慮到問題中的 not 這三 項均不正確 8 答案 B 信息題 答案在第二段第二句 The news passed by word of mouth and was never accurate 即 這些消息口口相傳 從來都不確卻 口口相傳 意即 從一個人傳 到另一個人 A 選項 通過電報傳播 C 選項 通過信件傳播 以及 D 選項 通過電 價格最低 師資最強 課時最長 錯過就是過錯 價格最低 師資最強 課時最長 錯過就是過錯 5 話傳播 均與原文含義相差甚遠 9 答案 C 推理題 答案在第三段第四句 They pay the newspapers thousands of dollars for the advertising space but it is worth the money for 即 他們花費巨額資金做廣告 但 這是值得的 worth the money 意為 錢花得值 C 選項 worthwhile 值得的 正是此 意 10 答案 D 信息題 答案依據(jù)最后一段 Newspapers often have information on gardening as well as a small but very popular section on jokes and cartoons 即 報紙上經(jīng)常會 有關(guān)于園藝 的信息 以及刊登笑話和漫畫的非常受歡迎的小板塊 popular 受歡迎的 被廣泛關(guān)注 閱讀的 因此 D 選項 被廣為閱讀 正確 A 選項 只有孩子們閱讀 B 選項 沒有價值 value n 價值 of no value 沒有價值 of great value 有很大價值 of some value 有些價值 of little value 幾乎沒有價值 C 項 沒有幫助 11 答案 A 詞匯題 解答詞匯題最常用的方法之一就是利用對比關(guān)系 What makes one person a genius like the brilliant Albert Einstein and another person a fool genius 的含義 和 fool 相反 自然可以推測出 brilliant 的含義 Are people born intelligent or stupid I
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