x-riteofa_i1

1、X-Ritei1 PackagingPrepared forLiz Quinlisk, Matthew ChiltonJuly 23, 2018OverviewX-Rite needs a uniform system of packaging for the i1 and ColorChecker family of products.Design BriefLaying it all outObjectiveCreate flexible templates that position the i1 line as the industry leader.Target AudienceIm

2、aging professionals needing color accuracy.X-RITE i1 PACKAGINGPhase I: Strategy & Creative ExplorationRESEARCH/PROJECT KICK OFF CONCEPT CREATION CONCEPT PRESENTATION FEEDBACK FROM CLIENT CONCEPT REVISIONSCLIENT REVIEW REVISIONS FEEDBACK FROM CLIENT CONCEPT REVISIONS CLIENT REVIEW REVISIONSFINAL CONC

3、EPT CHOSENJuly 5July 19July 23July 27August 3August 7August 10August 17August 21August 24SchedulePhase I at a glanceX-RITE i1 PACKAGINGExploration ProcessThe storm before the calmX-RITE i1 PACKAGINGCompetitive SetX-RITE i1 PACKAGINGSystemsX-RITE i1 PACKAGINGTechniquesX-RITE i1 PACKAGINGFormsX-RITE i

4、1 PACKAGINGIconographyX-RITE i1 PACKAGINGPhotographyX-RITE i1 PACKAGINGConcept 1KaleidoscopeX-RITE i1 PACKAGINGConcept 1Sketch ExplorationX-RITE i1 PACKAGINGConcept 1KaleidoscopeSystemX-RITE i1 PACKAGINGConcept 1KaleidoscopeTechniquesX-RITE i1 PACKAGINGConcept 2EtherealX-RITE i1 PACKAGINGConcept 2Sk

5、etch ExplorationX-RITE i1 PACKAGINGConcept 2EtherealSystemX-RITE i1 PACKAGINGConcept 2EtherealTechniquesX-RITE i1 PACKAGINGConcept 3OverlayX-RITE i1 PACKAGINGConcept 3Sketch ExplorationX-RITE i1 PACKAGINGConcept 3OverlaySystemX-RITE i1 PACKAGINGConcept 3OverlayTechniquesX-RITE i1 PACKAGINGConcept 4D

6、ramaX-RITE i1 PACKAGINGConcept 4Sketch ExplorationX-RITE i1 PACKAGINGConcept 4DramaSystemX-RITE i1 PACKAGINGConcept 4DramaTechniquesX-RITE i1 PACKAGINGConcept 5WindowX-RITE i1 PACKAGINGConcept 5Sketch ExplorationX-RITE i1 PACKAGINGConcept 5WindowSystemX-RITE i1 PACKAGINGConcept 5WindowTechniquesX-RITE i1 PACKAGINGConcept 6FocusX-RITE i1 PACKAGINGConcept 6Sketch ExplorationX-RITE i1 PACKAGINGConcept 6FocusSystemX-RITE i1 PACKAGINGConcept 6SystemTechniquesX-RITE i1 PACKAGIN