0905太原培訓(xùn)學(xué)校校長(zhǎng)論壇資料全andrews taiyuan presentation with chinese

1、英語(yǔ)學(xué)習(xí)：品牌管理EFL: Managing a Brand唐威廉Andrew Shewbart英語(yǔ)教學(xué)總監(jiān)Academic Director說(shuō)寶堂信息科技Saybot, Inc.April, 2010個(gè)人背景My Background 教育背景Education范德堡大學(xué)B.A.約克大學(xué)M.A. TEFYL哥倫比亞大學(xué)兒童美語(yǔ)師認(rèn)證TEFLC 專業(yè)經(jīng)驗(yàn)Professional Experience唐威廉美語(yǔ)（WLS）迪士尼英語(yǔ) 2品牌管理Managing a Brand 創(chuàng)建特色學(xué)校 Build a Standout Campus 建立并維護(hù)客戶關(guān)系 Develop and Maintain

2、 Customer Relationships 招募, 培訓(xùn), 并留住優(yōu)秀教師Find, Train, and Keep Great Teachers3創(chuàng)建特色學(xué)校Build a Standout Campus 加大硬件投入Invest in hardware 推廣品牌Promote your brand 招聘專業(yè)接待人員 Hire professional counter staff4加大硬件投入Invest in Hardware學(xué)校家具Furniture 課桌、椅子Desks and chairs 接待臺(tái)、書(shū)架Counter and bookcases科技產(chǎn)品Technology 互動(dòng)式

3、電子白板、電腦IWB and computer 機(jī)房圖書(shū)館Computer roomLibrary 水平測(cè)試手冊(cè)Level books 供學(xué)生借閱Students can check them out5品牌推廣Promote your Brand推廣材料Promotional materials宣Fliers品牌文具資助比賽品牌書(shū)包Branded stationerySponsor contestsBranded backpacks校服Uniforms在家長(zhǎng)會(huì)通訊上刊登廣告6Advert in PTA magazine招聘專業(yè)前臺(tái)人員Hire Professional Counter Staf

4、f 良好的外部形象 優(yōu)雅的行為舉止Good AppearanceGood Manners 知識(shí)廣泛 熱心幫助KnowledgeableHelpful7建立并維護(hù)關(guān)系Develop and Maintain Relationships 行政關(guān)系 教師關(guān)系 社區(qū)關(guān)系A(chǔ)dministration RelationshipsTeacher RelationshipsCommunity Relationships8行政關(guān)系 Administration Relationships前臺(tái)接待Counter 多了解家長(zhǎng)和學(xué)生 Know parents and students 與等候的客人多交流 Talk t

5、o people in the lobby 鼓勵(lì)學(xué)生在等候期間做些練習(xí)Encourage students to practice while they wait 非高峰時(shí)間做行政工作 Do admin work during non-peak times9行政關(guān)系 Administration Relationships校長(zhǎng)Principal 能意識(shí)到表現(xiàn)或行為上的問(wèn)題Be aware of performance or behavior problems 與前臺(tái)接待保持溝通 Maintain communication with counter教師關(guān)系Teacher Relationshi

6、ps對(duì)待學(xué)生Students 嚴(yán)格、公平 真誠(chéng)、尊重Be firm, but fairEarn and keep respect 有原則Maintain discipline 引人入勝、寓教于樂(lè)Be engaging and entertaining11教師關(guān)系Teacher Relationships對(duì)待家長(zhǎng)Parents 積極與家長(zhǎng)多交流Dont hide in the classroom 就學(xué)生的表現(xiàn)和行為進(jìn)行溝通；好的方面、差的方面 Communicate performance and behavior; good and bad 為家長(zhǎng)提供學(xué)生課后學(xué)習(xí)建議 Give at-home

7、 tips to parents社區(qū)關(guān)系Community Relationships私立學(xué)校 主辦比賽 主辦派對(duì) 節(jié)日裝扮公立學(xué)校 Private SchoolHost contestsHost partiesDecorate for holidaysPublic School 志愿者Volunteer 舉行戶外活動(dòng)Hold open house events 指派身著的工作人員接學(xué)生放學(xué)Send uniformed staff to pick up students after school13招募, 培訓(xùn), 并留住優(yōu)秀教師Find, Train, and Keep Great Teach

8、ers尋找候選人Find Candidates審閱簡(jiǎn)歷有效面試教師培訓(xùn)教師管理Review the ResumeInterview EffectivelyTrain your TeachersManage your Teachers14尋找候選人Find Candidates發(fā)布招聘廣告 Place an Ad at School Job Fairs啟用招聘專員 Use a Recruiter口口相傳 Word of Mouth15審閱簡(jiǎn)歷Review the Resume 確定合格人選 Identify qualified candidates學(xué)歷證書(shū)DegreeCertifications

9、適當(dāng)?shù)慕?jīng)驗(yàn)Appropriate experiencefor position積極樂(lè)觀Dont be desperate!16有效面試Interview Effectively 正確提問(wèn)Ask the right questions首選的年齡群Preferred age group期望的教學(xué)安排Expected schedule加班預(yù)期離職原因背景調(diào)查Overtime expectationsWhy did candidate leave their last job?Always ask for and check references!17教師培訓(xùn)Train your Teachers明確

10、的日程安排Have a defined training schedule精心準(zhǔn)備的培訓(xùn)材料 Have prepared training materials明確的預(yù)期Have defined expectations明確的階段性目標(biāo)Have defined milestones針對(duì)問(wèn)題的解決方案Have solutions to problems有目的地聽(tīng)課、自我完善 Observe real classes with a purpose and review培訓(xùn)無(wú)止境！Training never stops!18教師管理Manage your Teachers評(píng)估前公開(kāi)預(yù)期和評(píng)估標(biāo)準(zhǔn) Share expectations and evaluation criteria before evaluation定期觀察評(píng)估 Observe and evaluate regularly給予反饋、提出改進(jìn)建議 Share feedback and give areas for improvement