_英語單選題考試卷模擬考試題_1114

1、姓名：_ 班級(jí)：_ 學(xué)號(hào)：_-密-封 -線- _英語單選題考試卷模擬考試題考試時(shí)間：120分鐘 考試總分：100分題號(hào)一二三四五總分分?jǐn)?shù)遵守考場紀(jì)律，維護(hù)知識(shí)尊嚴(yán)，杜絕違紀(jì)行為，確?？荚嚱Y(jié)果公正。1、passage 4 advertisement can be thought of as “the means of making known in order to buy or sell goods or services”. advertisement aims to increase peoples awareness and arouse interest. it tries to in

2、form and to persuade. the media are all used to spread the message. the press offers a fairly cheap method and magazines are used to reach special sections of the market. the cinema and commercial radio are useful for lo cal market. television, although more expensive, can be very effective. public

3、notices are fairly cheap and more permanent in their power of attraction. other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. there can be no doubt that the growth in advertisement is one of the most striking features of the wester

4、n world in this century. many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. we might ask whether the cost of advertisement is paid for by the producer or by the customer. since advertisement forms part of the cost of produc

5、tion, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. however, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less. it is difficult to measure exactly the influence of advertis

6、ement on sales. when the market is growing, advertisement helps to increase demand. when the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. what is clear is that businesses would not pay large sums for advertisement if they were not convin

7、ced of its value to them.advertisement is mainly paid for by（ ）a.the customerb.the producerc.increased salesd.reduced prices2、passage 4 advertisement can be thought of as “the means of making known in order to buy or sell goods or services”. advertisement aims to increase peoples awareness and arous

8、e interest. it tries to inform and to persuade. the media are all used to spread the message. the press offers a fairly cheap method and magazines are used to reach special sections of the market. the cinema and commercial radio are useful for lo cal market. television, although more expensive, can

9、be very effective. public notices are fairly cheap and more permanent in their power of attraction. other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. there can be no doubt that the growth in advertisement is one of the most strik

10、ing features of the western world in this century. many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. we might ask whether the cost of advertisement is paid for by the producer or by the customer. since advertisement forms

11、part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. however, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pays less. it is difficult to measure exactly

12、 the influence of advertisement on sales. when the market is growing, advertisement helps to increase demand. when the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. what is clear is that businesses would not pay large sums for advertiseme

13、nt if they were not convinced of its value to them.advertisement can increase demand（ ）a.all the timeb.in any circumstancesc.in a growing marketd.in a shrinking market3、passage 4 advertisement can be thought of as “the means of making known in order to buy or sell goods or services”. advertisement a

14、ims to increase peoples awareness and arouse interest. it tries to inform and to persuade. the media are all used to spread the message. the press offers a fairly cheap method and magazines are used to reach special sections of the market. the cinema and commercial radio are useful for lo cal market

15、. television, although more expensive, can be very effective. public notices are fairly cheap and more permanent in their power of attraction. other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. there can be no doubt that the growt

16、h in advertisement is one of the most striking features of the western world in this century. many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. we might ask whether the cost of advertisement is paid for by the producer or

17、by the customer. since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. however, if large scale advertisement leads to in creased demand, production costs are reduced, and the customer pa

18、ys less. it is difficult to measure exactly the influence of advertisement on sales. when the market is growing, advertisement helps to increase demand. when the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. what is clear is that business

19、es would not pay large sums for advertisement if they were not convinced of its value to them.advertisement is often used to （ ）a.deceive customersb.increase productionc.arouse suspiciond.push the sale4、passage 4 advertisement can be thought of as “the means of making known in order to buy or sell g

20、oods or services”. advertisement aims to increase peoples awareness and arouse interest. it tries to inform and to persuade. the media are all used to spread the message. the press offers a fairly cheap method and magazines are used to reach special sections of the market. the cinema and commercial

21、radio are useful for lo cal market. television, although more expensive, can be very effective. public notices are fairly cheap and more permanent in their power of attraction. other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. th

22、ere can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. we might ask whether the cost of advertiseme

23、nt is paid for by the producer or by the customer. since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. however, if large scale advertisement leads to in creased demand, production cost

24、s are reduced, and the customer pays less. it is difficult to measure exactly the influence of advertisement on sales. when the market is growing, advertisement helps to increase demand. when the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its suppo

25、rt. what is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.from the last sentence of this passage we conclude that （ ）a.businesses usually do not pay much for advertisementb.businessmen know well that advertisement could bring them

26、 more profitsc.advertisement could hardly convince people of the value of the goodsd.advertisement usually cost businesses large amounts of money5、passage 4 advertisement can be thought of as “the means of making known in order to buy or sell goods or services”. advertisement aims to increase people

27、s awareness and arouse interest. it tries to inform and to persuade. the media are all used to spread the message. the press offers a fairly cheap method and magazines are used to reach special sections of the market. the cinema and commercial radio are useful for lo cal market. television, although

28、 more expensive, can be very effective. public notices are fairly cheap and more permanent in their power of attraction. other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. there can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. many businesses such as those handling frozen foods, liquor, tobacco