BEC商務(wù)英語高級寫作建議Proposal

1、BEC HIGHER,Proposal Writing,What is a proposal,a,persuasive,offer to solve problems,provide service, or sell products,solicited proposal (Request for Proposal, i.e,RFP) vs. unsolicited (voluntary) proposal,Letter; memo; document,Structure,1. Introduction,2. Background,3,Proposal / Recommendations,4.

2、 Conclusion,Structure,1. Introduction,In this part, you should state briefly and,clearly the purpose of this proposal,e.g,This proposal sets out to describe and analyze,the possible use of technology in the Marketing,Department,The purpose of this proposal is to analyze the,travel and entertainment

3、budget, and suggest,ways to tighten managements control over,travel and entertainment expenses,2. Background,In this part, you should state clearly and,directly what problem exists,e.g,In the past several months, a number of,organizational problems had surfaced,By the end of July 2003, 510 sets of,i

4、mported Sunflower elevators had been,sold in China,3. Proposal / Recommendations,In this part, you should suggest a practical solution in,detail and tell the benefit it can bring,e.g,1) Proposal,To help our company to get,through the current energy crisis and to reduce,the cost of electricity, the f

5、ollowing conservation,measures are effective: 1) 2) 3,2,Benefit,There is no denying that these,improvements will bring vast profits to the,company. Our employees will be able to work,faster, more effectively and make greater use of,technological innovations. Moreover, our,company will be more likely

6、 to easily overcome,fierce competition in the market,4. Conclusion,In this part, you should reconfirm that the,proposal will solve the problem and restate,the benefit it will bring,e.g,To sum up, it seems obvious that the,introduction of new technology into the,Marketing Department will enable the c

7、ompany,to gain huge profits. Our position in the market,will be strengthened,I am confident that these measures will reduce,our cost of electricity significantly. I will,appreciate your efforts to accept them,Useful Expressions,Introduction,The proposal,aims/sets out to,The aim/purpose of this propo

8、sal is to recommend,The,purpose/objective/aim,of this proposal is to,to,deal with,problems of,to,explore,problems/some negative aspects,influence) of.,to focus on,the issue,to,investigate/to look at/ to present,information,on,to,recommend/ to study,This proposal recommends a solution,and provides bu

9、dget and time schedule,figures,My proposal intends to make our,company more effective and more,authoritative at achieving its goals,through improving the performance of,both workers and managers,Background,引言,It has been noted that our company has,experienced a sudden increase in customer,orders,It

10、is evident/clear that,回顧,Surveys were conducted among, and we find,Questionnaires were distributed to , and results,show that,存在問題,There is another problem which has to be,solved,In the past several months, a number of,organizational,problems had surfaced,The major,problems which exist,in our,compan

11、y can,be summarized as follows,A number of employees clearly suffer from,demotivation,as a result of dissatisfaction in,one or more areas of their work. The key,findings,are outlined below,調(diào)查結(jié)果,The investigation has revealed that,調(diào)查表明,Our findings suggest,that it might be advisable,to,As is evidence

12、d by the statements,of all our,employees, a brand-new payment system should,be launched,It is noted that 85% of respondents are of the,opinion,that there is an urgent need to improve,the quality of the companys products,We are currently dedicated to the research and,development of new medicines for

13、a wide variety,of conditions and diseases,During this process,we learn,計(jì)劃,The project, which is being undertaken by,is to be completed by,If, I am confident that we can,Recommendations,It is,proposed/suggested/recommended,that,We strongly propose that,It is,essential,to/that,It would be advisable to

14、,We,strongly,recommend that the company,The following recommendations are offered,We also suggest that be If this is not,possible, we recommend that,One possible solution,to the problem of is to,search for,If we were to do this, we might reduce the threat,of loss of good managerial-level staff,Pleas

15、e take a fresh look at,the matter of,A consideration of my proposal on market,strategy would be,highly appreciated,I am,sincere and eager to suggest,that fire,extinguishers be installed in our new branch,factories,It is essential to energize every employee to make,the most of their talents, and trai

16、ning is the vital,step,Please,consider the following aspects,when,deciding,Conclusion,It is clear that,It seems obvious that,The following conclusions are based on the,results of the investigation:,To sum up, it seems obvious,The above mentioned points are my,recommendations,Ill sum up by saying,I a

17、m positive that,In view of the above, we find,Well conclude by saying,Writing Steps,1. Before writing,首先應(yīng)認(rèn)真讀題，弄清題目的具體要求，明確,寫作目的和寫作者的身份,the purpose (e.g. to persuade, to explain, to,apologize, or to notify,the reader (what does he or she want to,know,What do you want the reader to do,2. Outline,信息分類,

18、時(shí)間順序,最不重要到最重要,最重要到最不重要,空間順序,簡單到復(fù)雜,比較和對比,用熟悉的觀點(diǎn)去聯(lián)系不熟悉的信息,把自己的產(chǎn)品同競爭對手的產(chǎn)品進(jìn)行比較或?qū)Ρ?用什么順序來陳述優(yōu)勢和劣勢,因果關(guān)系,問題和解決,作決定前需要什么事實(shí)、推導(dǎo)和結(jié)論,用什么樣的數(shù)據(jù)或例子能找到解決問題的方法,2. Outline,1,確定文章中心內(nèi)容,題目中已有明確提示,2,寫出每段的中心詞或起始句,3,斟酌全文的開篇和結(jié)尾的用詞和句式,以,使開頭部分重點(diǎn)突出,吸引人,結(jié)尾部分具,有說服力,3. While Writing,1,段落,每個(gè)段落只討論,一個(gè)主題,有,主題句,反映主題,其余支撐句子,均支持或描寫,主題句,用,

19、過渡詞,連接,2,格式,語氣,3,句子,平行結(jié)構(gòu)很有力,e.g. The bank offers savings, checking, lending,and,trust services,合并句子,合并前,The process consists of deciding what,levels of importance each of them have. Then,you organize your tasks around achieving them,合并后,The process consists of deciding the levels,of importance of ea

20、ch and organizing the tasks,長短句搭配，簡單句和復(fù)合句并用,平均句長,15-18,詞，一句中標(biāo)點(diǎn)不超過,4,個(gè),改寫前,Regardless of their seniority, all employees who,hope to be promoted will continue their,education,either,by enrolling in the special,course to be offered by the ABC Company,scheduled to be given on the next eight,Saturdays be

21、ginning on January 24,or,by taking,approved correspondence course selected from,a list available in the Staff Development Office,改寫后,Regardless of their seniority, all employees who,hope to be promoted will continue their,education in one or two days,First,they may,enroll in the special course to be

22、 offered by the,ABC Company, scheduled to be given on the,next eight Saturdays beginning on January 24,Second,they may take approved,correspondence course selected from a list,available in the Staff Development Office,句首句尾內(nèi)容,應(yīng)得到突出,修改前,In the near future, sales will be hiring two new,account managers

23、 as we work on improving our,customer service,修改后,Two new account managers,who will be hired,by sales in the near future,will help us improve,customer service,4,檢查,Review,1,是否包含所有,要點(diǎn),2,主次關(guān)系和邏輯關(guān)系,是否合理,3,語法、拼寫,等是否正確,Model Practice 1,Your company has decided to conduct an,investigation,into the possibi

24、lity of increasing the,number of ways in which technology is used,throughout the organization,You have been,asked to write a proposal concerning,the use of,technology in your department for the Managing,Director,Write your,proposal,including the following,a brief outline of the current uses of techn

25、ology,in your department,a description of what technological,improvements could be made,an explanation of the benefits these changes,might bring,recommendations for the kind of training that,would be necessary,Write,200-250,words on the separate answer,paper provided,Purpose,As requested,the purpose

26、 of this proposal,is to,describe and analyze the possible use of,technology in the Marketing Department,Current use of technology,Up to now the members of our department have,taken advantage of technological equipment,i.e,computers,in order to launch our products most,successfully. Not only have we

27、arranged,promotional and advertising campaigns but we,have also conducted market research via,the,Internet,so as to meet our consumers growing,demands,Technological Improvements,In our work we have used computer software,and hardware which has already become,obsolete and urgently needs modernization

28、,Therefore,the purchase of up-to-date programs,and equipment is of prime,Benefits,There is no denying that these improvements,will bring vast profits to the company,Our team,will be able to work faster, more effectively and,make greater use of technological innovations,Moreover,our company,will be m

29、ore likely to,easily overcome fierce competition in the market,Training,It seems obvious that,our staff do not possess,the knowledge of how to use new software,Thus,training on the use of modern programs would,be recommended as necessary,Conclusion,To sum up,the introduction of new technology,into t

30、he Marketing Department will enable the,company to gain huge profits. Our position in the,market will be strengthened,Model Practice 2,You,are the chairman of the staff union,in your,company. To inspire and reward all the,employees for the contributions they have made,you consider offering your prop

31、osal,of a gym,room for the welfare of all the employees,Write a,proposal,to the General Manager,showing,your,appreciation,to,the,employees,performance,explaining,the,necessity,of,having,a,gym,room,suggesting,the,strengths,and,benefits,of,having,a,gym,room,Write,200-250,words,on,the,separate,answer,p

32、aper,provided,Introduction,The,purpose,of,the,proposal,is,to,appeal,to,the,company,to,provide,the,staff,a,gym,room,With,strong,dedicated,teams,and,talented,staff,our,companys,profits,have,remarkably,increased,in,recent,years,So,first,of,all,I,would,like,to,show,my,hearty,appreciation,to,what,they,ha

33、ve,achieved,and,I,suppose,their,marvelous,performance,and,faithful,devotion,to,work,should,be,lauded,and,rewarded,accordingly,Background,As,you,know,our,company,mainly,employs,sedentary,workers,analysts,programmers,managers,operators,and,technicians,Long-time,work,and,crowded,schedules,take,up,most,

34、of,their,time,and,thus,prevent,our,employees,from,doing,enough,exercises,Exercises,make,healthy,body,and,healthy,body,guarantees,wonderful,performance,in,their,work,On,the,contrary,poor,health,will,be,a,distraction,and,have,our,employees,frequently,be,absent,from,their,positions,In,addition,current,

35、health,insurance,policies,focus,on,curing,illnesses,rather,than,preventing,them,Hence,it,is,quite,advisable,and,necessary,for,our,company,to,provide,our,staff,a,gym,room,Benefits,An,energetic,and,vigorous,employee,is,likely,to,tap,his,potential,into,full,play,and,concentrate,on,his,work,whole-hearte

36、dly,Exercises,produce,healthier,employees,and,healthy,employees,are,more,productive,Conclusion,To,sum,up,it,seems,obvious,that,a,gym,room,can,provide,a,facility,contributing,to,the,physical,fitness,of,all,our,employees,and,employees,fitness,is,an,essential,to,gaining,profits,Model Practice 3,The com

37、pany you work for is growing rapidly, so in,this case you have recruited several sales,representatives, and all of them are quite,experienced and responsible. However, a recent,survey shows some of them are still,not familiar with,their new working environment and are not used to,the new system,In o

38、rder to help them adapt to the,new environment timely. You schedule a proposal for,a training session,Write a,proposal,to the Sales Manager,pointing out the present problems with the newly,recruited sales representatives,suggesting a training session,what they are going to be taught in the training,

39、session,the benefits brought by the training session,Write 200-250 words on the separate answer paper,provided,Proposal for a Training Session,Introduction,The aim of this proposal is to,recommend a training,session called “To Be Familiar with Your Post” for the,sales representatives of the Sales Department,Background,We have recruited several sales representatives recently. In,spite of their former sa