salesletter推銷信得寫作方法

1、related words in the news report,hong kongs financial service development council 香港金融服務(wù)發(fā)展委員會 foreign exchange reserve 外匯儲備 dual-currency 雙幣的 ipo(initial public offering) 首次公開發(fā)行 trust law 信托法 cement 加強(qiáng)，鞏固 amcham hong kong 香港美國商會,sales letter,definition,a sales letter is a piece of direct mail which

2、is designed to persuade the reader to purchase a particular product or service in the absence of a salesman. it has been defined as a form of direct mail in which an advertiser sends a letter to a potential customer. it is distinct from other direct mail techniques, such as the distribution of leafl

3、ets and catalogues, as the sales letter typically sells a single product or product line, and further tends to be mainly textual as opposed to graphics-based,it is typically used for products or services which, due to their price, are a considered purchase at medium or high value (typically tens to

4、thousands of dollars,a sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer,since the advent of the internet, the sales letter has become an integral part o

5、f internet marketing, and typically takes the form of an email or webpage. its very important for us to learn how to write a sales letter,basic standards,identify and limit your audience use reader phychology dont be a bore or a boast use words that appeal to the readers sense be ethnical,aida formu

6、la,attention interest desire action,attention: get the readers attention users want quick and easy things. you have to grab prospective attention and it should be impressive enough to attract them to read further,comliment your reader apeal to the readers ego, but not using false praises,six techniq

7、ues,offer a gift lure readers by saving money or getting a second product at half price,ask a question that your reader(s) will want to see answered. avoid general questions,would you like to make money?. an sales letter on workwell softwell,do you know how much money your company loses from repetit

8、ive strain injury,introduce a comparison compare your product or service with conventional or standard ones,announce a change link your sales offer to a current event that will positively affect your prospective buyer,use a how-to statement we can show you how to increase your plant growth up to 91%

9、/this is how to provide nourishing lunches for less than eighty cents a person,interest :highlight the productsappeal,the sales letter on workwell software. workwell can solve your problems with its easy-to-use exercise program software that will automatically monitor the time employees spend at the

10、ir computers and also measure keyboard activity. after each hour (or the specified number of keystrokes),workwell software will take your employees through a series of exercises that will help prevent carpal tunnel syndrome（腕管綜合癥）and strains,desire :show the customer the products application,descrip

11、tions that emphasize efficiency,usefulness convenience and economy special features that make your product or service more attractive. testimonials（證明書） or endorsements(認(rèn)可） from previous customers or specialists. guarantees,warranties,services or special considerations that will make your customers

12、life easier or happier, free home deliveries,supply the right evidence,mention the costs unobtrusively（不冒失地） relate prices,charges or fees to benefits. virtually maintenance free,your reel shutters（鋼百葉窗） also offer substantial savings in energy costs by reducing your loss through radiation by as muc

13、h as 65%.and that lowers your utility bills by 35,action :ending with a specific request for action,respond and be rewarded is the basic message of the last section of your letter. tell readers exactly what you want to do and by when. link benefits the customers will receive to their responses,autho

14、rize a deduction visit your business take a test drive participate in a meeting fill out a pledge card (質(zhì)?？ǎ?respond via the internet sign an order blank return a form by providing a stamped and addressed envelope,appreciation:sales letter music album,august 5th, 2008 december 05, 2005 dear reader:

15、did you know that frh magazine was also involved in music? this might surprise you, but your favorite magazine actually has care for you, a music especially made for you,ask a question to arouse interest to create curiosity and meet publics needs,the albums content and sentimental.clarify the benefi

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17、o unwind with at the end of a busy day,heres music for those quieter times when youre with someone special, in a reflective mood, sipping cocktails at twilight, having intimate dinner or entertaining a small group of friends.here are 25 exquisitely melodic songs from the sentimental to the soothing

18、including,make examples to display the elegance of the music-suitable for the upper and middle class in the leisure time,because of you, it might be you, save the last dance for me, hello its me, stand by me, ive been loving you too long, when i need you all superb performances and arrangements that

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