星巴克英文簡介ppt課件

1、Starbucks Coffee,When I am not at home In a cafe I am not cafe Is on the way to cafe,1,;.,2,;.,1970s The first Starbucks opens. The name comes from Herman Melvilles Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that impo

2、rts the worlds finest coffees to the cold, thirsty people of Seattle.,3,;.,1980s Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milans famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. Hes right after trying l

3、attes and mochas, Seattle quickly becomes coffee-crazy.,4,;.,1990s The demand for great coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field. After becoming one of the first companies to offer stock options to its part-time employees, Starbuc

4、ks becomes a publicly traded company.,5,;.,Since2000s The Starbucks phenomenon continues. Starbucks has more than 6,000 locations in over 30 countries.,6,;.,7,;.,8,;.,the sea-featuring a twin-tailed siren from Greek mythology,9,;.,the Coffee itself,Starbucks prided itself on offering what it believe

5、d to be the highest-quality coffee in the world. To enforce its exacting coffee standards, Starbucks controlled as much of the supply chain as possibleit worked directly with growers in various countries of origin to purchase green coffee beans.,10,;.,Service,“our goal is to create an uplifting expe

6、rience every time you walk through our door” explained one president.,11,;.,How Staff look at starbucks,“As a waitress in starbucks is a career and glory.,12,;.,Customer-oriented: excellent customer service should have sensibility. Starbucks to customer subdivided in the basis of coffee products pro

7、duction, the series and combination, according to the different tastes of different products, provide a special realization set the one to one type, achieves truly sincere service for customers sake,13,;.,Mysterious customer system for regulatory service: it is an important weapon in enterprise term

8、inal. Its assessment content detailed as: when you to come in, whatever his kids are at the door, or in the counter use vision and you contact, ever smile.,14,;.,Atmosphere,Its not unusual to see people coming to Starbucks to chat, meet up or even work . Theyre a neighborhood gathering place, a part

9、 of the daily routine. Get to know them and youll see: Starbucks are so much more than what they brew.,15,;.,Starbucks coffee international entered china market in 1998 with the opening of its first store in Taipei.As of the end of year 2010 ,there are more then 750 starbucks locations throughout Greater China, a region including the peop