Report on the strategy of how soundblaster can improve on their successthe consultancy 商務(wù)英語論文

1、reportonthestrategyofhowsoundblastercanimproveontheirsuccessbytheconsultancy introduction：this report is based on the current status of the band, analyzing the bands problems, which made the appropriate strategies to address these issues, and in order to help the band to enhance their visibility and

2、 record sales by attracting more fans, developing a clear goal to make them sucessfulfinding:the album 2001,soundblaster i in which soundblaster band released has sold 3.5 million copies.the cd issued in 2003 achieved good results, up to 5.1 million copies .since the albums hot, so the band was enco

3、uraged, they immediately followed the next year and released their new album, but the situation seems to be not optimistic, after the new album, so many fans felt disappointed, so this album only sales of 3.1million copies, the sale of this album was lower than the previous two.this result gave the

4、band a great shock soon, so the band in the next three years, they summed up the experience of the first two albums.at the same time,they planed to issue the third album they also carefully thought the reasons for the issue of defeat, after preparing the bands finally album,they were ready with thei

5、r most fully believed record talk to the world backing to peoples attention in 2007, they attempted to album again to attract peoples attention, but this time the situation was a more tragic. this album was extremely disappointed fans once again, the sales of the album is just 2.9million copies. fac

6、ing this result, the band was undoubtedly bear a more heavy blow once again, this time they have clearly recognize that the way they relying on can not solve the problem that the sales have been declined all the time. 1、 the bands style is too old, the singers dress style is outdated, so that people

7、 feel they seem to stay in 2003. and the style and route of the band are did not cater to consumers seeking fashionable consumer psychology, so the band could not attract new fans.2、 in the public media star rating system, the band had only one star, indicating that the low popularity of the band.re

8、commendationsnowthebankareplanningtorecordandlaunchanewcd.according to the problem the band currently faces.in order to enable the bands popularity and visibility, helping them to succeed, wesuggestthatthecompanycouldworkhardonsomeaspecttoapprovetheband.asanexpertinbandmanagement,wesuggestthefollowi

9、ngpossibilitesfordevelopingtheband:1.heshoulddefineacleartargetforsoundblaster,he should know that a manager who dont set career goals will miss opportunities 2.he must help the band to change their old brand route because it would hinder the development of the band, only developing a new brand for

10、the band, meeting the trend of the times, and modernize the bands logo, so the band has a new re-logo is a way to develop the bands brand.as an expert in market research companies should research and develope needs and expectations of customers, so we give the following suggestions：1. on the one han

11、d, the groups research market could find out what music did the customer like to and then designate the focus groups. on the other hand, companies can prepare some questions and online interview, finding out the way of songs which people in the past like 2. the research team also found some new venu

12、es for research, such as to find smaller young trendy nightclub or universities releasing their interviews or questionnaires to find out what kind of music is a favorite of young peopleas a product placement specialist, he developed the how to attract new fans to the band, we recommend the following

13、 possibilities ：1.using advertising.the band should devise something be able to representative of the band like personalized t-shirts or other things, and distributed free or preferences of young trendy nightclub or universities.2.they should rely on some powerful media to help the band to attract m

14、ore fans. such as cooperating with hollywood filmmakers, so the band appeared in a new movie, because hollywood has a great influence, it has fans all over the world .3.another way is to let more people know about the band, the placement should make full use of the internet, they should put some ads

15、 on the site, including some information, such as free download new songs conclusion: well reviewed with the band soundblasters background, reasons for falling sales, the band members future plans .we conclude: the band soundblaster once has an excellent background for the bright future. today the b

16、ands problems are temporary and they could be solved without rather big cost options as learn their competitor why they become so hot now and well known all over the world by its special rhythms and try the utmost to meet their core fans and do something to appear to their fans new fans.i suggest to

17、 the band at first learn the new music style and add the new elements to their songs ,than launch much many marketing campaign for increase sales of their new cd.finance special research about compus market to find potential consumer and fans and appropriate solutions for the future of the band.the

18、future of the band depends on finding new markets and new customers, and new songs. of course it is not easy,it has a lot of work to do. but if the band will not pay much hard work, it couldnt obtain the real success. introduction這篇報告的目的是根據(jù)樂隊目前的現(xiàn)狀，分析樂隊目前存在的問題，從而提出相應(yīng)策略來解決這些問題，并以此來幫助樂隊提升他們的受知名度和唱片銷量，吸

19、引更多的粉絲，制定一個明確的目標幫助他們走向成功findingsoundblaster樂隊在2001年發(fā)行的唱片soundblasteri銷量有3.5millioncopies,2003年發(fā)行的唱片，取得了很好的成績，銷量高達5.1millioncopies，由于這張唱片的熱賣，讓樂隊受到了鼓舞，緊接著在下一年樂隊馬上又推出了他們的新唱片，但情況似乎不容樂觀，這張唱片發(fā)行后，讓樂迷們大失所望，因此該唱片的銷量只有3.1millioncopies，這比之前兩次任何一長的銷量都要低。這一結(jié)果給樂隊到來了巨大的打擊，因此，樂隊在接下來的三年中，他們總結(jié)了前兩次唱片發(fā)行成功的經(jīng)驗的同時也慎重思考第三次

20、唱片發(fā)行慘敗的原因，經(jīng)過準備，終于樂隊帶著他們認為準備最為充分的唱片talktotheworld在2007年重新回到人們的視線，他們企圖通過這張唱片再一次吸引人們的關(guān)注，然而這一次的情況卻更為慘烈。這張唱片再一次令歌迷們感到極度失望，致使這張唱片的銷量僅有2.9millioncopies.面對這一結(jié)果，樂隊無疑又再一次承受更為沉重的打擊，這一次，他們清楚地認識到僅靠他們自己認為的辦法無法解決唱片銷量一直下降的問題1、樂隊歌曲的風(fēng)格過于老舊，歌手的衣著造型打扮已經(jīng)過時，讓人們感覺他們似乎任然停留在2003年。而且樂隊所走的風(fēng)格路線完全沒有迎合消費者追求新穎時尚的消費心理，所以樂隊吸引不了新粉絲。

21、2、在社會大眾媒體的五星制評分中，樂隊僅得了一顆星，說明樂隊的受歡迎度低recommendations現(xiàn)在樂隊準備再發(fā)新唱片，為了能使樂隊提升人氣及知名度，從而幫助其取得成功，根據(jù)樂隊目前面臨的問題，我們建議公司應(yīng)該在一下幾個方面重點提升樂隊的能力1、作為以品牌管理專家，我們建議從以下方面發(fā)展樂隊：* 公司應(yīng)該制定一個明確的目標,明確樂隊的發(fā)展路線，用以幫助知道他們每一步該如何走。他應(yīng)該知道一個不懂得制定事業(yè)目標的經(jīng)理將會錯失很多發(fā)展的機會* 他必須幫助樂隊改變他們現(xiàn)在走的老舊品牌路線，因為這只會阻礙樂隊的發(fā)展，只有為樂隊開發(fā)新的品牌,才能迎合時代潮流，將樂隊的標志現(xiàn)代化，使樂隊重新?lián)碛幸粋€全新的標志開發(fā)樂隊的重要途徑2、作為一個專家在市場研究公司，應(yīng)該做的是研究和發(fā)