如何應(yīng)對外資乳企的競爭

1、1 1 中國乳業(yè) 如何應(yīng)對外資乳企的競爭 How Chinas Dairy Industry Responds to Foreign Challenge 2 2021-4-252 2 現(xiàn)任中國人民大學(xué)農(nóng)業(yè)與農(nóng)村發(fā)展學(xué)院教 授、博士生導(dǎo)師，黨委書記兼副院長。 Vice-Dean of School of Agricultural Economics and Rural Development, RUC Professor of School of Agricultural Economics and Rural Development, RUC 3 2021-4-253 3 近年來公開發(fā)表學(xué)術(shù)論

2、文180余篇，著作（含合著）20余部。 代表作：聚焦三農(nóng)、中國三農(nóng)前景展望、制度創(chuàng) 新與中國農(nóng)村城鎮(zhèn)化、中國農(nóng)家經(jīng)濟(jì)審視地區(qū)差異、 政府干預(yù)與農(nóng)戶行為、誰來養(yǎng)活我們、中國糧食流 通體制改革透視等。 In recent years, more than 180 academic papers and over 20 books (including co-authored ones) have been published. Representative works: “Focusing on Agriculture, Rural Areas and Farmers”, “Outlook for

3、 Chinese Agriculture”, “Institutional Innovation and Urbanization in Chinas Rural Areas”, “Examination of Chinese Rural Household EconomiesRegional Differences, Government Interventions and Rural Household Behaviors”, “Who to Feed Us”, “Perspectives on Institutional Reform of Chinese Food Circulatio

4、n”. 4 2021-4-254 4 入選教育部2004年度“新世紀(jì)人才支持計(jì)劃”，曾獲第 二屆中國農(nóng)村發(fā)展獎、北京市哲學(xué)社會科學(xué)優(yōu)秀成果二 等獎等。中華人民共和國農(nóng)民專業(yè)合作社法起草小 組成員。 Included in 2004 Program for New Century Excellent Talents in University of MOE; The Second Session of Chinas Rural Development Award; The Second-class Beijing Philosophy and Social Sciences Outstandin

5、g Achievements Award 研究領(lǐng)域：奶業(yè)經(jīng)濟(jì)、合作經(jīng)濟(jì)、農(nóng)業(yè)政策分析。 Areas of Interest: Agricultural Policy, Agricultural Technological Innovation, Rural Urbanization 5 報(bào)告的主要內(nèi)容 Contents 2008年中國乳業(yè)面臨的形勢分析 Situation Analysis of 2008 Chinese Dairy Industry 國內(nèi)乳品行業(yè)存在的主要問題 Major Issues in Chinese Dairy Industry 練好“內(nèi)功”，迎接挑戰(zhàn) Buildin

6、g “Inner Strength” to Meet Challenges 6 形勢嚴(yán)峻：外資乳企將大舉進(jìn)入 Tough Challenge: Foreign Dairy Enterprises Flood into Chinese Market 至2001年，世界排名前20位的乳業(yè)品牌通過不同渠道 已全部進(jìn)入中國 By 2001, all worlds top 20 dairy brands have entered the Chinese market through various channels 外資乳業(yè)公司在中國市場的競爭績效并不明顯 Foreign dairy enterpris

7、es dont have much competitive edge in Chinese market 7 形勢嚴(yán)峻：外資乳企將大舉進(jìn)入 Tough Challenge: Foreign Dairy Enterprises Flood into Chinese Market 2008年的形勢發(fā)生了變化 Changes in 2008 經(jīng)過近兩年的調(diào)整，中國奶業(yè)正在從數(shù)量型向質(zhì)量型轉(zhuǎn)變，正在 迎來健康、穩(wěn)定的黃金階段 After a 2 years adjustment featured by a shift from quantity oriented to quality oriented

8、, Chinese dairy industry is expecting a golden era with sound and steady development 利潤空間小，小企業(yè)很難繼續(xù)生存 Narrow profit margin makes it difficult for small businesses to survive 新的政策提高了從業(yè)門檻 New policies raise industry entry threshold 8 2008年外資企業(yè)的舉動 Moves of Foreign Dairy Enterprises in 2008 韓國東遠(yuǎn)集團(tuán)打算在山東威海

9、建設(shè)奶牛 養(yǎng)殖和乳品加工企業(yè) Dongwon Group of South Korea plans to set up a dairy cattle raising base and dairy processing corporations in Weihai, Shandong 日本朝日啤酒株式會社和伊藤忠商事株 式會社宣布兩家公司共同設(shè)立“山東朝 日綠源乳業(yè)有限公司” Asahi Breweries and Itochu Corporation of Japan announced the establishment of Shandong Asahi Lvyuan Dairy Co.,

10、 Ltd 9 2008年外資企業(yè)的舉動 Moves of Foreign Dairy Enterprises in 2008 韓國每日乳業(yè)公司開始進(jìn)入中國市場 Maeil Dairy of South Korea starts entering Chinese market 達(dá)能（中國）： Danone China: 收購妙士乳業(yè) Purchased Miaoshi Dairy 控股新希望乳業(yè) Holds majority shares of Newhope Dairy 10 形勢展望 Outlook 未來若干年內(nèi)，外資乳企在中國市場的 比重將大大提高 Foreign dairy enterp

11、rises will take a bigger share in Chinese market in the new few years 在高端乳品市場，外資乳企的話語權(quán)會 越來越大 Foreign dairy enterprises will have a bigger say in high-end dairy market 11 軟肋：我國乳業(yè)存在的主要問題 1 Weakness: Major Issues in Chinese Dairy Industry-1 乳品加工企業(yè)過度密集，無序競爭，導(dǎo)致奶源不足問題日益突出，奶源不足 又反過來導(dǎo)致了企業(yè)產(chǎn)能的相對過剩 Overfull in

12、dustry and unhealthy competition result in milk source shortage, which in turn leads to production capacity surplus 12 軟肋：我國乳業(yè)存在的主要問題 2 Weakness: Major Issues in Chinese Dairy Industry-2 乳企和農(nóng)戶之間的關(guān)系需要規(guī)范和重新定位 Relations between dairy enterprises and farmers need to be further regulated and re-shaped 企業(yè)

13、、奶站 、奶戶 enterprises, milk gathering stations and farmers 13 軟肋：我國乳業(yè)存在的主要問題 3 Weakness: Major Issues in Chinese Dairy Industry-3 原料奶供給的質(zhì)量和價(jià)格使得乳品加工企業(yè)很難做大 做強(qiáng) Limited quality and quantity of raw milk makes it difficult for processing enterprises to grow 奶牛養(yǎng)殖的規(guī)模小，養(yǎng)殖成本高 Small raising size plus high raisin

14、g cost 每個農(nóng)戶向奶站交售鮮奶的數(shù)量有限 Limited amount of fresh milk gathered from farmers 對奶牛養(yǎng)殖環(huán)節(jié)的技術(shù)服務(wù)沒有完全到位 Insufficient technical services 14 練好“內(nèi)功”，迎接挑戰(zhàn)1 Building “Inner Strength” to Meet Challenges-1 重塑乳品加工企業(yè)和奶農(nóng)之間的利益連接機(jī)制 Reshape the interest sharing mechanism between processing enterprises and farmers 農(nóng)業(yè)產(chǎn)業(yè)化的成功

15、經(jīng)驗(yàn) Successful experience of agricultural industrialization 加強(qiáng)合作經(jīng)濟(jì)組織建設(shè) Strengthen the building of cooperative organizations 15 練好“內(nèi)功”，迎接挑戰(zhàn)2 Building “Inner Strength” to Meet Challenges-2 提高乳業(yè)的競爭力要以整個奶業(yè)為著眼點(diǎn)，加強(qiáng)對奶農(nóng)的 飼養(yǎng)技術(shù)推廣和服務(wù)，通過技術(shù)創(chuàng)新提高奶農(nóng)的利潤水平 Enhance competitiveness by upgrading the whole industry throug

16、h strengthening technique extension and services for farmers and improving their profitability with technical innovations 加強(qiáng)規(guī)模化養(yǎng)殖小區(qū)建設(shè) Promoting large-scale husbandry communities 推廣“奶聯(lián)社”養(yǎng)殖模式 Promoting the “milk cooperative” model 企業(yè)投資奶牛養(yǎng)殖場建設(shè) Enterprises increases investment on raising bases 加強(qiáng)對奶農(nóng)的技術(shù)培訓(xùn)和服務(wù) Strengthen technical training and services for farmers 16 練好“內(nèi)功”，迎接挑戰(zhàn)3 Building “Inner Strength” to Meet Challenges-3 企業(yè)要自律，重點(diǎn)在搞好奶源基地建設(shè) The key to enterprise self-discipline lies in the building of milk s