The culture of alcohol and the translation of alcohol commercials酒文化與酒廣告翻譯

1、the culture of alcohol and the translation of alcohol commercials酒文化與酒廣告翻譯 foreign languages collegejiangxi normal universitymarch 2012 the culture of alcohol and the translation of alcohol commercialsabstract：edgar allan poe is one of the most unique american writers. he is best known for his tales

2、 of mystery and the macabre. his horror short stories venture even beyond humans reason, exploring the vague cross-border field of life and death, dream and reality, conscious and insane. the black cat is one of the most classic horror novels which also reveal the dark side of the human being in psy

3、chology. the author of this thesis proposes that there exits subconscious evil in human beings. therefore, the thesis aims to analysis the heros personalities in the black cat according to freuds psychoanalysis, which will help us understand poes other works and his artistic thoughts easily. key wor

4、ds：edgar allan poe; freuds psychoanalysis; the black cat以弗洛伊德精神分析理論分析黑貓中的敘述者摘要：埃德加愛倫坡是美國作家中最獨特的一位，以懸疑、驚悚小說最負盛名。他的恐怖故事極力挑戰(zhàn)理性的界限，探索生命與死亡、夢境與現(xiàn)實、清醒與癲狂的晦暗不明的交界地帶。黑貓是這些恐怖小說中最為經典的一部作品，它同時也揭露了人類精神層次的黑暗面。本論文的作者認為人性中有種罪惡的潛意識。所以，本論文旨在通過弗洛伊德的精神分析理論來分析黑貓中主人公的性格，從而幫助我們更容易地理解坡的其他作品和他的創(chuàng)作理念。關鍵詞：埃德加愛倫坡; 弗洛伊德的精神分析; 黑貓

5、contentschapter 1 introduction1chapter 2 psychoanalysis32.1 overview32.2 the structural model of personality4chapter 3 a psychoanalytic interpretation of the black cat53.1 ego of the narrator53.2 id of the narrator63.3 superego of the narrator7chapter 4 conclusion9bibliography10acknowledgements11cha

6、pter 1 introductionborn in boston, massachusetts, in january 1809, and died in baltimore, maryland, in october 1849, edgar allan poe lived only forty years in this world, but his name brings to mind images of murderers and madmen, premature burials, and mysterious women who return from the dead. his

7、 works have been in print since 1827 and include such literary classics as “the tell-tale heart” , “the raven”, and “the fall of the house of usher”. this versatile writers oeuvre includes short stories, poetry, a novel, a textbook, a book of scientific theory, and hundreds of essays and book review

8、s. he is widely acknowledged as the inventor of the modern detective story and an innovator in the science fiction genre, and he made his living as americas first great literary critic and theoretician. poes reputation today rests primarily on his tales of terror as well as on his haunting lyric poe

9、try.poes short stories are abounded with bloody violence, murder and even supernatural events. and the places where the stories occur are usually dreary and gloomy castles, bleak cellars or churches, and thrilling grave yards. all these are the recurrent and indispensable elements in establishing po

10、es prevalent terror, which is strong enough to shake readers interior feelings. among these stories, poe can not stop interpreting his “death wish”. “death” has become one of his constant themes, especially the death of a beautiful woman, and he made assertions in his famous article “the philosophy

11、of composition” that this is “the most poetical topic in the world”. such stories as “l(fā)igeia” “morella” and “berenice” are good examples. and personal tragedy was another recurring theme throughout poes life. in his early childhood, his father deserted the family and later his beloved mother died. h

12、e was adopted by a wealthy tobacco family but seldom had a good time with them. it is his miserable life experience and his pessimistic temperament that led poe to be obsessed with his “death fantasia” and dark romanticism. it is not difficult to find that poe has an astonishingly strong and meanwhi

13、le twisted and weird power of imagination which is quite bewildering, and this is one of the reasons that he isdrawn much attention.allan poe himself is also one of the most controversial figures in the american literary history. although his contributions to the literature have been widely acknowle

14、dged at present, he was misunderstood at his time because of his wired character. for example, his literary executor rufus griswold spared no pains, after allan poes death, to sully his reputationhe painted poe as a bohemian, depraved, and demonic, a villain with no virtue at all. professor chang al

15、so mentioned that poes own work did at times seem to corroborate the view of griswolds and many others that his was an evil genius and thus the legend steadily building up about poe placed the man in a very unfavorable light; therefore emerson dismissed him in three words “the jingle man” and mark t

16、wain declared his prose to be unreadable. henry james made the ruthless statement that “an enthusiasm for poe is the mark of a decidedly primitive stage of reflection”. and whitman, who was the only famous literary figure presented at poe memorial ceremony in baltimore in 1875,had a mixed feeling ab

17、out poe: he did admit poes genius, but it was“its narrow range and unhealthy lurid quality”that most impressed him.however, needless to say, the majority of critics today, in america as well as in the world, have recognized the real, unique importance of poe as a great writer of fiction, a poet of t

18、he first rank, and a critic of acumen and insight. his works are read the world over with appreciation and understanding. edgar allan poes works didnt bring him fame and fortunate before he died. since the 20th century, with the irrationalism philosophy and frauds psychoanalysis rising and developin

19、g, allan poe and his works have been wildly accepted. freud proposed that the human psyche could be divided into three parts: id, ego, and super-ego. id represents human beings basic desire, impulse and vitality for living. it is the subconsciousness part of human beings spiritual activities. the su

20、per-ego is the moral component of the psyche, which takes into account no special circumstances in which the morally right thing may not be right for a given situation. the rational ego attempts to exact a balance between the impractical hedonism of the id and the equally impractical moralism of the

21、 super-ego; it is the part of the psyche that is usually reflected most directly in a persons actions. when overburdened or threatened by its tasks, it may employ defense mechanisms including denial, repression, and displacement. there are always conflicts between id and super-ego. if a person keeps

22、 balance between both of them, he will be a mental healthy man. if not, he will become anoia. apparently, the hero in the black cat was a twisted-mind person after experiencing a series of spirit change including impulse, crime, guilt and fear. in this thesis, the author analyzes the heros personali

23、ties in the black cat according to freuds psychoanalysis, which will help us understand poes other works and his artistic thoughts easily. chapter 2 psychoanalysisthis chapter consists of two parts, mainly dealing with the theories of psychoanalysis. the first part is a brief introduction to freudia

24、n psychological theories, aimed to present a panoramic view of the school. the second part gives an account of one major theory of psychoanalysisthe structural model of personalities. serving as an interpreting vehicle for the criticism to be conducted, the theroy will be adopted and applied later t

25、o the analysis of the unreliable narrator in the black cat.2.1 overviewthe theory of psychoanalysis initiated by sigmund freud, the famous austrian neurologist, is a set of creative ideas and was originally employed for the treatment of mentally-disordered patients. coming at the turn of the 20th ce

26、ntury, this theory provided a radically new approach to the analysis of human behaviors in the medical field. resting on the convincing evidence obtained through many carefully recorded case studies, freud claimed that most of our actions are motivated by psychological forces over which we have very

27、 limited control. based on years of fruitful research work, freud finally established his own theoretic realm of psychoanalysis, resulting in a vehement revolution in the field of psychology. the foundation of the theory mainly consists of the following three premises freud has ever proposed:1)most

28、of the individuals mental processes are unconscious;2)all human behavior is motivated ultimately by sexuality;3)many of our desires and memories are repressed because of the powerful social taboos attached to certain sexual impulses.in the two epoch-making works, the interpretation of dreams and a g

29、eneral introduction to psychoanalysis, freuds original ideas and pioneering explorations are mostly embodied, each given a detailed explanation exhaustively. in the first work mentioned, freud elucidates theory of the unconscious, the formation of dreams and 9 ways of interpreting them; in the secon

30、d one, he improves theory of the libido, proposes stages of psychosexuality and explicates the specialized terminology such as oedipus complex, repression, anxiety etc. another significant work that deserves mention is the ego and the id, in which freud gives an elaboration on the three components o

31、f personalitythe id, the ego and the superego as well as the interactive relationship among them.the innovative and daring work freud has made offers a brand-new view to the understanding of human mind, which contributes to the establishment of a general belief that human behaviors of any kind, as a

32、 matter of fact, are not meaningless or random but meaningful and goal-oriented. in this sense, the psychoanalytic theory can be employed as an effective vehicle to understand human behaviors which are really informative and explainable.apart from freud, efforts are also made by such psychoanalysts

33、as anna freud, carl jung and marie bonaparte, whose endeavor not only enriches the theory with new concepts and values, but also impels the development of the school of psychoanalysis. because of its universal applicability, the theory goes beyond the medical field and is introduced into the literar

34、y world, exerting great influence on both the creations and interpretations of literary works.2.2 the structural model of personalityone of freuds most influential findings is the three-layered structure of personality. from freudian point of view, personality is composed of three elements which are

35、 known as id, ego and superego. these three parts, interacting with one another, work together and result in many complex human behaviors.the id, as the primary component of personality, is entirely unconscious, including the behaviors that are instinctive and primitive. characterized by vitality an

36、d untamedness, the only aim of the id is to strive for instant satisfaction and gratification by following the pleasure principle, with the least regard for social conventions, legal ethics, or moral restraints. the ego, quite different from the id, operates on the basis of the reality principle, at

37、tempting to satisfy the ids desires in realistic and socially appropriate ways. developing out of the ids interaction with the external world, the ego ensures the impulse of the id can be expressed in an acceptable manner. the last component of personality is the superego, which is supposed to hold

38、all the internalized moral standards and ideals that we acquire from society. the major function of the superego is to perfect and civilize human behaviors, suppressing all unacceptable urges of the id and struggling to make the latter act upon idealistic standards instead of realistic principles. i

39、n other words, it is responsible for“transmitting the constraints that culture exercises over the individual, and for imposing the necessary and ultimately excessive sacrifices of instinct demanded by civilization”. according to freud, these aspects of personality often work together in bringing out

40、 a certain kind of human behavior. how one behaves is actually the result of the wrestling of the three. therefore, a healthy personality entails a balance among the threethe id, the ego, and the superego.chapter 3 a psychoanalytic interpretation of the black catthis chapter mainly gives an interpre

41、tation of the narrator in the black cat from freudian psychoanalytic perspective. the black cat is one of allen poes finest horror tales. poes horror tales, featured by the psychiatric traits and psychological significance, serve as a good source for the psychoanalysts to understand both poe and his

42、 works. traditionally, the black cat is taken as a classic horror story permeated with gothic elements such as superstition and murder, yet from freudian perspective, it can be treated as a case study of a patient who is troubled with psychological problems. and this horror tale can be more vividly

43、compared as a mind-disordered patients confession to a psychology doctor. 3.1 ego of the narrator at the beginning of the narrators retrospect, he described what he was like at his young age. “from my infancy i was noted for the docility and humanity of my disposition. my tenderness of heart was eve

44、n so conspicuous as to make me the jest of my companions. i was especially fond of animals, and was indulged by my parents with a great variety of pets. with these i spent most of my time, and never was so happy as when feeding and caressing them. this peculiar of character grew with my growth, and

45、in my manhood, i derived from it one of my principal sources of pleasure. ” (poe, tales 161) from above we can see the narrator was very kind and humane when he was young. this is ego of the narrator. the ego, according to freud, operates on the basis of the reality principle, attempting to satisfy

46、the ids desires in realistic and socially appropriate ways. during this period, the narrator liked animals and he gained pleasure by feeding and caressing them. whats more, when the narrator got married early, he felt very happy because his wife also liked animals and had same nice characteristics l

47、ike him. they raised animals together and the narrator formed firm friendship with a black catpluto, his favorite pet. “i married early, and was happy to find my wife a disposition not uncongenial with my own. observing my partiality for domestic pets, she lost no opportunity of procuring those of t

48、he most agreeable kind. we had birds, gold-fish, a fine dog, a small monkey, and a cat.”(poe, tales 161) the narrators ego enables him went on a happy and normal life in realistic and socially appropriate ways.3.2 id of the narrator however, after he became addicted to alcohol, “a disease” what the

49、narrator called, his disposition gradually changed and turned to a villain. he began to ill - treat his once loving pets and wife. i grew, day by day, more moody, more irritable, more regardless of the feelings of others. i suffered myself to use intemperate language to my wife. at length, i even of

50、fered her personal violence. my pets, of course, were made to feel the change in my disposition.(poe, tales 162) he even harmed his favorite cat. one night, returning home, much intoxicated, from one of my haunts about town, i fancied that the cat avoided my presence. i seized him; when, in his frig

51、ht at my violence, he inflicted a slight wound upon my hand with his teeth. the fury of a demon instantly possessed me. i knew myself no longer. my original soul seemed, at once, to take its flight from my body and a more than fiendish malevolence, gin-nurtured, thrilled every fibre of my frame. i t

52、ook from my waistcoat-pocket a pen-knife, opened it, grasped the poor beast by the throat, and deliberately cut one of its eyes from the socket! i blush, i burn, i shudder, while i pen the damnable atrocity. (poe, tales 162) at last, he killed his wife with an axe out of rage. one day she accompanie

53、d me, upon some household errand, into the cellar of the old building which our poverty compelled us to inhabit. the cat followed me down the steep stairs, and, nearly throwing me headlong, exasperated me to madness. uplifting an axe, and forgetting, in my wrath, the childish dread which had hithert

54、o stayed my hand, i aimed a blow at the animal which, of course, would have proved instantly fatal had it descended as i wished. but this blow was arrested by the hand of my wife. goaded, by the interference, into a rage more than demoniacal, i withdrew my arm from her grasp and buried the axe in he

55、r brain. she fell dead upon the spot, without a groan. (poe, tales 168) all his behaviors showed signs of mental distortion. the narrator was not born a bad person. he himself sensed his changing disposition. he did fell remorse about cutting an eye of his first cat. however, he couldnt restrain him

56、self from his inner evil. again he submitted the cat to his violence-hanging it. he attributes his maltreating and killing of his first cat to the “fiend intemperance”and “the spirit of perverseness”. he believes perverseness was “one of the primitive impulses of the human heart-which give direction

57、 to the character of man”. perverseness gives the reason of his unjustifiable acts, suck as hanging his first cat, rapping with a cane on the wall that concealed the body of his wife. poe gave further arguments on the spirit of perverseness. he believed man often do bad or stupid things just because

58、 we know we should not, and tend to violate laws only because we are aware that is wrong. this exactly dovetails with id, one part of the human psyche freud proposed in his late work. the id is the completely unconscious, impulsive, child-like portion of the psyche that operates on the pleasure principle and is the source of basic impulses and drives; it seeks immediate pleasure and gratification, with the least regard for social conventions, legal ethics, or moral restraints. in the black cat, the narrators unconscious evil was awaked by the addiction of alcohol.3.3 superego of the na