CIMA總決賽項目報告

1、 $ $ fast fashion chic and stylish with a reasonable price issues facing ceeceeissues facing ceecee background issue prioritization analysis & recommendation conclusion agenda part background l market overviewfast fashion background short product life cycle mimic the newest design fast supply chain

2、efficient it system l market overviewfast fashion background fast fashion spa model 1990199620022008 market value ($billion) l ceecee overview background aim focusing on up to the minute fashion styles for women at affordable prices. leading edge of current trend and style of its own reliant on a go

3、od outsourced distributor reliant on its sophisticated it system limited numbers of each design in order to create an air of exclusivity l ceecee overview background great growth potential some operation issues international expansion part issues prioritization 1. distributors strike 2. it failure 3

4、. expansion into jewellery range 4. celebrity marketing 5. ethical issues issues prioritization part analysis & recommendation issue 1 issue 1 l supply chain distributors strikedistributors strike design marketing & sales distribution & storage production l current status distributors strike shops d

5、istribution center eit lost profit 189,228,553.7 lost customer loyalty distributors strike l how to minimize the losses? methodsadvantagesdisadvantages maintain current distributor set up own distribution team employ other distributors continue enjoying high efficiency maintain long term cooperation

6、 quick recovery diversified risk easy to control high utilization large expenses time-consuming difficulty to cooperate high cost risk of similar collapse difficult to recover immediately distributors strike l how to improve distribution? help current distributor recover outsource to other distribut

7、ors resolve current collapse diversify distribution channels cooperate with more distributors set up its own distribution team optimize logistics structure issue 2 issue 2 it failure l current status significant discrepancy website sales cash received receipt problem it failure 20,000 difference met

8、hodstotal loss percentage recovered additional charges net amount recovered l which way to collect payments? ceecees overstretched staffs 6,000,000 outside agency 14 per customer 5% success fee 60% 2,720,000 2,700,0006,000,000 finance department none45% it failure l what causes this it failure? prog

9、raming error 3 months before detection inefficient internal control stricter error detection more frequent internal audit timely internal control it failure l how to improve internal control? it failure l current outsourcing policy it system ceecees it staff outsourced it company high risk low cost

10、it failure l how much work to be outsourced? core design work some update work in-houseoutsource clear segregation of duties issue 3 issue 3 l current status invest or not？ recession resistant low threshold synergy expansion of jewellery range l whether to expand into jewellery range？ expansion of j

11、ewellery range npv: 239,266 -25,000.00 -20,000.00 -15,000.00 -10,000.00 -5,000.00 - 5,000.00 10,000.00 15,000.00 20,000.00 25,000.00 30,000.00 012345 incremental cash flow expansion of jewellery range l whether to expand into jewellery range？ jewellery current products lack of experience erosion eff

12、ects low turnover reject expansion of jewellery range l whether to expand into jewellery range？ unsatisfied profit expansion of jewellery range l comparison of key statistics expansion of jewellery range l comparison of key statistics shop expansion issue 4 issue 4 celebrity marketing l whether to u

13、se the celebrity ？ celebrity marketing l diversify marketing methods shop advertising celebrity direct media designer on-line issue 5 issue 5 ethic issues l current status reputation confidence morale l what to do? ethic issues negotiationnegotiation auditaudit cooperation with cooperation with labo

14、r labor unionunion supplier management negotiation audit cooperation with local labor union supplier l what to do? ethic issues recruitment training sound working condition energy saving environment friendly material recycle laundry test chemical test r&d healthy fabrics negotiation audit cooperatio

15、n with local labor union supplier environmentemployee product part conclusion l conclusion short term minimize losses distributor strike it failure reject proposals jewellery expansion celebrity marketing long term improve outsourcing policies distribution it system expand shop range diversify marke

16、ting methods enhance csr l conclusion high end fast delivery fair price thank you! by 5 wings justin li nancy yuan maggie xu elena zhong angela he majpjmvcyzj21hlfrvy96dv02lppfygxus7iymzkyemz0kgeyzs3bplckyh1lt4ek7cxmux3ijoysoer7zuavwygz4epzruirvpmzzvntf1xzw5oswsxotfaejnocmfe1lzgnn1rsxg8wlcg8cvq3xpjm

17、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