香奈兒發(fā)展歷程簡介

1、 fashion passes, style remains！ coco chanel france 1913 chanel 1913-1971: cocochanel designers: 1978 1983 : philippe guibourge jean cazaubon yvonne dudel 1983-now : karl largerfeld coco chanel founder of the chanel coco chanel coco chanels original name was “gabrielle bonheur chanel ”. she was born

2、in auvergne france in 1883. her mother died when she was six and since then she was brought by her aunt. she studied at a convent school. there she learnt the needlework skills. in 1905, when she was 22, she became a caf singer. since then she used the stage name “coco”. during this time, she got to

3、 know two regular customers. one was an english industrialist; the other was a rich military officer. she became their lover. they gave her money to open her first millinery shop, thus began her fashion career. began her fashion career, opened a millinery shop 1910 1913 1921 1926 registered the bran

4、d chanel the famous chanel perfume-no.5 introduced the little black dress 1920- 1924 chanel was famous all over the world 1971 coco chanel left us 1955 introduced the quilted bag with lozenge effect 1954 came back to france and staged a comeback 1939 because of ww2, she closed her cloth shops a woma

5、n who doesnt wear perfume has no future. coco chanel chanel 5 one of the most famous perfumes in the world. designer: ernest beaux marylin monroe what do you wear to sleep? nothing, a few drops of chanel no.5.” little black dress (lbd) chanel designed lbd in 1926. it has the reputation of “百搭易穿、永不失手

6、”. it is popular till now and is one of the most significant design in the clothes history. it was totally different from the black dress before. since it was on the market, it always sells fast. people call it “ford dress” because it sold the best just like ford cars. the design of ibd is very simp

7、le, because the designers want to keep the original style of it. they only add some little accessories. karl largerfeldkarl largerfeld revive exquisite chanel clothes geometry line movement modeling display the delicate, luxurious and trendy chanel soul in the new way karl largerfeld perfume fashion

8、 mobile art chanel coco mademoiselle chanel allure for man design 8 series of fashion each year for chanel 2005 the first man fashion cooperate with zaha hadid(扎哈 哈 迪), the famous architecture based on the aesthetic(美學) experiment on chanel in the latest 2 years logo design chanel 2.55 handbags opti

9、c conception value of chanel american, europe asia perfume, dress, jewelry cosmetic, shoes, glasses, watch, vanity bag, accessories production style： elegant simple exquisite band construction: advertisement remarkable quality break-through design terminal construction marketing strategies media hollywood advertisement ne