打造金牌店長(zhǎng)特訓(xùn)營(yíng)（Build gold medal store special training camp）

1、打造金牌店長(zhǎng)特訓(xùn)營(yíng)（Build gold medal store special training camp）Build gold medal store special training campBuild gold medal manager special training camp - from sales type to management type, and then to management type, the manager of the three jumpFace the challenge:Do you know what is the difference betw

2、een the best manager and the average store manager? Have you ever heard of a store that changes its owners performance to three times in three months?. Like the product, the price is the same as the shop assistant. Its just the same as the store manager. Why? Because of their different thinking, man

3、agement methods are different, staff incentive model is not the same, the other is the same. We know that the store manager is the soul of the store, a direct impact on the store image, operation management, sales performance, store atmosphere, team morale. Having a competent and good manager is the

4、 first condition for a store to produce good sales! This course is based on the work experience of the worlds top five hundred brand chain stores. It is a required course for top and middle level people in the retail industry. Go back to use, action on the effectiveness of this is the boss system de

5、velopment training camps biggest selling point.Come on! The two - day three - stage course to build the gold medal managers special training camp will provide a comprehensive solution for the promotion of the management skills of the store manager.Training objectives:1, keep in mind the purpose of s

6、etting up shop: profit is the absolute principle.!2, clear the role of the manager positioning, service awareness and system management capabilities.3, grasp the efficient store leadership and management methods, and quickly improve staff efficiency.4, set up brand stores in the air plant faith, lea

7、rn effective ways of brand promotion and shaping.5, grasp the daily operation management of seven core weapons, to ensure the continuous growth of store performance.6, learn effective incentive and management skills of staff and new staff counseling, and quickly improve store leader.7, strengthen VI

8、P customer management, shape the brand with good service, win loyal customers and ensure the continuous operation of stores.8, learn how to manage and analyze sales data, understand the risk of overstock to the business, and grasp the fast selling strategy of the goods in the store.9, from sales man

9、ager to management type manager, and then to management type manager three jump. The system grasps the store profit pattern, and becomes the master of store management and performance improvement.Training content:The first stage: gold medal manager required - Sales ManagerUnit 1: psychological culti

10、vation of selling handsI. psychological strategiesThe three lines of defense strategy of guiding the monarch into the UrnTwo, psychological quality1, anatomy customer shopping psychological map and shopping guide synchronous coping strategies2, warm boiled frog patient hypnosisThree, the store super

11、 sell hands of the five major characteristics of what?Unit second: FABE strategy of the 3 eraFirst, the skills of serial questionsTwo, the focus of attention to customer demand to competitors changeTwo, to 3 FABE reinforcements around point. All kinds of customersUnit third: to deal with all kinds o

12、f complex customer optionsFirst, quickly resolve customer rejected Tai Chi five step methodTwo, store big customer negotiation three step tightrope strategy:S1: clear your two set of bottom linesS2: speak of his immediate and future concerns and needsS3: propose a holistic solution for the product i

13、n a way of outright rejectionThree, deal with the goods more than three, to go to the butcher customer nine word tipsThe second stage: gold medal manager core chapter - management type store managerUnit 1: monkeys wear no clothes1, the new managers troublesMy trouble: monkeys are not dressed.2, as t

14、he store leader of the six big roleThe commander of the sandwich II conciliationist. The doping assistance and training3, from super shopping guide to team coach four roles changeGood wife - do a good job as an example of the treeThe sister - a good performance of the Department mother - people with

15、 heart4, clear store operation of the four major goalsSales target, profit goal, employee satisfaction goal, customer satisfaction goal5, do you know that the manager opens 7 things every day?6, happy cows produce more milk: the managers self emotion and stress management methodsWhich one do you bel

16、ong to: 18 portraits of the store manager?Unit second: leadership with a heart and a heartFirst, establish the authority of the 123 Project ManagerAs a professional in three hands of public body modelThe five power source 2, take the manager fromTitle right, interest right, personnel right and profe

17、ssional rightTwo. Assignment and OJT instructionThree principles for assigning workTeaching four stepsTeach the four steps: I say, you listen - I do, you see - you do, I see - I check youThree effective leadership incentivesThe four character communication method based on human orientationArt of det

18、ailed praise and critical method of pre anaesthesia surgeryThoughts and methods of dealing with personnel problems in storefrontThe 10 engines that motivate the enthusiasm of employeesThe ten kinds of the art of management staff headCase study: IQ high, EQ, low 80 clerk management storyUnit third: b

19、uilding 136 team of wolf store teamFirst, the store team cognitionWho do you choose between the star team and the champion team?Two 、 difficulty analysis of team cooperationThree monks carrying water across the bridgeTen ineffective team members in the storeApocalypse of leaky bucketThree, wolf stor

20、e team and cohesion to shape the 136 force.One viewpoint, three stages and six indexesFour, to create wolf stores 136 force six principles of communication and cooperationThe team game: off and Enlightenment of an honest officialUnit fourth: seven effective weapons storesOne, seven weapons: passiona

21、te early operation table;1 morning session content - key to determining sales goals2, morning meeting process, -5 minutes, morning will promote sales skills3, morning will host bulldozer: one push morale, two push products, three push serviceTwo, seven weapons two: store customer satisfaction evalua

22、tion form operation1, how to measure customer satisfaction?2, let customer satisfaction of the two conditionsThree, seven weapons of three: staff post specification Checklist operationFour, seven weapons four: check list before operationFive, seven weapons, five: work to-do list1, busy work, how to

23、do?2, the most effective time management tool: work to-do list3, how to effectively use work to-do list to improve work efficiency?Six of the six or seven weapons: sales target management table1, why should we do target management?2, store target management methodTarget decomposition and Implementat

24、ionLearn to use target to motivate subordinates3, store target management should pay attention to several problems4, motivate subordinates to achieve performance objectives of the 123 methods:A window:Zhou Harry window principleTwo formulas:A, performance = willingness * abilityB, performance = pote

25、ntial interferenceThree keys:A, continuous trackingB and strengthen skillsC, prominent displayCase study: Baiyun International Airport, XX leather store AB, two targets PK, creating sales miracle.Seven, seven of the seven weapons: customer information package operations1, do a good job VIP customer

26、management, continuous operation, there is stamina2, customer information package of the three major customer file content3, the use of customer information package to create more performanceActual situation; store sales management tools; applicationFifth unit: to set up the idea of service innovati

27、onFirst, the concept of service1 who is our customer?2. Classification of customersTwo, customer value1, the cost of losing a customer2. What do dissatisfied customers do?3, the value of customer satisfactionThree. What are customers buying?1, the customer questioned the root cause of the price?2, w

28、hat actions are added to the brand? What behaviors are deducted for brands?3, customer positioning - friends4, shopping guide positioning - ConsultantsFour, the four types of stars in the store service and the four villainsFive, customer complaints handling and five step getter method.Unit sixth: qu

29、ality customer relationship management1, the strategic significance of high quality customers to store development2, how to establish a high quality customer information management system?3 panel discussion and publication: ten strategies to prevent VIP customers from switching jobsCase study: the c

30、ustomer relationship management law of * * famous coffee chainThe third stage: gold medal manager, high order chapter - business type managerThe first unit system: how to improve store sales?1, vertical lifting store sales of 8 KPI key indicatorsPanel discussion and publication: how much resources d

31、o you have to achieve these indicators?Three carriage 2, single store sales promotion :S1: in store sales data and product analysis methodsS2: out of the box market capacity, sales structure and customer base analysis methodsS3: develop targeted promotion, training and promotion methods for store sa

32、les promotionUnit second: why do you analyze the data of the store?1, digital is the store thermometer - the key to quickly diagnosing shop problems2, business period - life cycle diagram of goods3. Life cycle diagram of goods4, the basic figures of the shopTurnover, inventory, order volume, gross p

33、rofit, goods rotation cycle, floor efficiency, efficiency, entry rate, matching rate, market share and SKU numberUnit third: how to adjust the goods effectively and reduce the inventory according to the data analysis of the store?1, total sales2, compared to the same period3. Sales of Classified Goo

34、ds4 、 plateau effect5, best-selling6, unmarketable7: joint rate: number of sales / transaction times8, unit price: Sales / transaction times9, average unit price: Sales / sales10 personal performance: sales per personPanel discussion: the stores 10 main indicators, analysis of the cause of the disea

35、se, how to adopt a sales action plan?Unit fourth: how to use tools to improve store problems?Vigorously promote store problem improvement activities:Tool 1: PDCA circle ApplicationTool two: application of improvement proposalTool three: the correct use of sales day / week / month report systemIntrod

36、uction by lecturerMiss Wei Chengcheng (madam)Store sales training instructorStore sales service specialistPTT International Vocational Trainer CertificationSpecial retail lecturer, Hongkong International Business SchoolHe has served as a TOYOTA 4S shop sales consultant for 2 years, the famous sports

37、 brand, Nike agents, specialty stores, shopping guide, store manager, retail training supervisor 6 years of work experience. Is a 100 percent by the front-line sales staff growing up of the actual combat female lecturers, shopping guide for shopping and telephone promotion, there is a unique landing

38、 tool. Specializing in leather shoes / clothing / home building materials and other brand enterprises retail terminal training and guidance. Wei teacher training expertise for retail stores sales psychology especially with the further research and application of FABE sales ; is the earliest PK game

39、to the successful introduction of store sales training system actual combat instructor of interactive classroom atmosphere, morale. The courses are: store sales, double combat class gold medal manager training camp, special forces, to build the retail terminal stores business etiquette, quality cust

40、omer service skills and other practical courses. Wei teacher curriculum characteristics - class content lively, vivid and interesting, pay attention to exercise, from the point of mastery, easy to digest. From case to theory, from theory to practice, it is easy to understand. A variety of teaching and practical exercises are conducted according to the c