A Probe into Cultivation Strategies of Intercultural Communication Competence in Business English Learning商務(wù)英語(yǔ)學(xué)習(xí)中跨文化交際能力的培養(yǎng)策略探析

1、本科畢業(yè)論文商務(wù)英語(yǔ)學(xué)習(xí)中跨文化交際能力的培養(yǎng)策略探析學(xué) 院 外語(yǔ)學(xué)院專(zhuān) 業(yè) 英 語(yǔ)方 向 經(jīng) 貿(mào) 班 級(jí) 2009級(jí)8班學(xué) 號(hào) 0908101b874姓 名 指 導(dǎo) 教 師 二一四年六月a probe into cultivation strategies of intercultural communication competence in business english learningsupervisor: author: a thesis submitted inpartial fulfillment of the requirements for the degree ofb.

2、 a. in englishschool of foreign languagessichuan university of science & engineeringzigong, sichuan, chinajune, 2014acknowledgementsthis thesis could not have been completed without my supervisor, mr. wang, who has guided and supported me in the completion of my work. he is not only my academic advi

3、ser but also a role model, one who accepts different opinions and shares knowledge with colleagues. at the beginning of my work, he initially provided me with advice that stimulated myacademic curiosity and my research idea and has shown a thoughtful interest in my progress through the whole process

4、. furthermore, he offers me insightful comments and thoughtful assistance throughout the writing of the paper, which i greatly appreciate. i also thank my friends, li qi, zhou meng, gao tian, zhang bingjie for providing me with invaluable academic advice and encouragement. i amgrateful to them for b

5、eing my friends and academic consultants in the past two years. additionally, my sincere appreciation goes to ms. he, avery knowledgeable teacher, who embraced my interdisciplinary research idea atits initial stage. in one word, i would like to thank all those who have ever helped me.at last, i appr

6、eciate all loving considerations from my beloved family. i also owe my sincere gratitude to my friends and my fellow classmates who have given me their warm help and precious time to work out my problems during the tough course of the thesis.abstractwith the development of global economy, intercultu

7、ral communication becomes increasingly significant and frequent today. china, as a member of wto, gets involved in more communications with other countries. more talents are in great need for china, who have a good command of english knowledge and intercultural communication competence as well to ad

8、apt to international competition. thus students majoring in business english are faced with both great opportunities and challenges. that is to say, they should not only make it clear what the definition of culture and intercultural communication is, but realize the strategy for cultivating intercul

9、tural communication competence in study. armed with these essential competences, we can overcome culture barriers and reduce culture conflicts on international business occasions. strengthening the development of intercultural communication competence contributes to successful international business

10、 communications. in this thesis, by analyzing the importance and necessity of business communication from a global perspective, the present author aims to help the business english learners to establish the awareness of intercultural communication, in order to cultivate the strategies of intercultur

11、al communication and improve their communication competence.key words: culture; intercultural communication competence; business english內(nèi) 容 摘 要如今，經(jīng)濟(jì)全球化使跨文化交流日趨重要，日益頻繁。作為世界貿(mào)易組織成員國(guó)之一的中國(guó)，更多地參與到了與他國(guó)的商務(wù)交流之中。為適應(yīng)國(guó)際競(jìng)爭(zhēng)的需要，中國(guó)需要既掌握了大量英語(yǔ)專(zhuān)業(yè)知識(shí)，又具備跨文化交際能力的復(fù)合型人才。因此，商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生面臨著前所未有的機(jī)遇與挑戰(zhàn)。換言之，對(duì)商務(wù)英語(yǔ)專(zhuān)業(yè)學(xué)生的培養(yǎng)不僅應(yīng)該讓其了解什么是文

12、化，什么是跨文化交流；更應(yīng)該使之明白如何在學(xué)習(xí)中培養(yǎng)跨文化交際能力的策略。擁有這些必備的能力，在將來(lái)的國(guó)際商務(wù)活動(dòng)中就能有效地克服文化障礙，減少文化沖突。加強(qiáng)跨文化交際能力的培養(yǎng)有助于國(guó)際商務(wù)交際的成功開(kāi)展。本文通過(guò)分析全球化視閾下商務(wù)交際的重要性和必要性，從而使學(xué)習(xí)者樹(shù)立跨文化商務(wù)交際意識(shí)，旨在培養(yǎng)跨文化商務(wù)交際策略，提高其交際能力。 關(guān)鍵詞：文化；語(yǔ)言；跨文化交際能力；商務(wù)英語(yǔ)iiicontentsacknowlegementsiabstractii內(nèi) 容 摘 要iii1 introduction12 the background of intercultural communicatio

13、n22.1 the definition of culture22.2 the definition of intercultural communication23 intercultural communication in business english learning33.1 the background of business english33.2 the necessity of cultivating intercultural communication competence in business english learning43.2.1 an inevitable

14、requirement of economic globalization43.2.2 a need for a bridge over culture barriers54 the cultivation strategies of intercultural communication competence in business english learning64.1 to cultivate students intercultural awareness64.1.1 to compare cultural differences74.1.2 to develop different

15、 thinking patterns84.2 to develop culture-oriented course in business english learning84.3 to take advantages of online materials95 conclusion10references11關(guān)于畢業(yè)論文原創(chuàng)性的聲明i1 introductionin the 21st century, with the development of global economy, people are becoming increasingly interconnected with the

16、 whole world, and need to understand the people whose background is quite different from their own. to communicate effectively with people from different cultures needs to cultivate peoples intercultural communication competence.in china, however, traditional teaching-mode in business english focuse

17、s on students listening, speaking, reading and writing skills rather than intercultural communication competence. a lot of students may wonder why they should cultivate communication competence. for students majoring in business english, they are supposed to realize that living in a global village a

18、nd facing the multi-cultural societies, to interact with people from different cultures is not only an issue faced by the diplomats, expatriates and international travelers, but anyone else. so they cannot ignore the necessity of cultivating intercultural communication competence, and there seems a

19、must to grasp some basic intercultural communication competence to catch up with the trend of globalization.the lack of intercultural awareness is a common problem in the cultivation of intercultural communication competence, which would lead to misunderstanding of another culture. that is to say, w

20、ithout the cultivation of intercultural awareness, to cultivate intercultural communication competence becomes a mission unavailable. thus, the urgent need for students majoring in business english is to improve their intercultural awareness and cultivate their intercultural communication competence

21、 in business english learning.therefore, the writer chooses a probe into cultivation strategies of intercultural communication competence in business english learning as the topic of her b.a. thesis, in order to arouse students intercultural awareness and help them to seek some practical approaches

22、to improve their intercultural communication competence in business english learning.2 the background of intercultural communication2.1 the definition of culture culture is a learned set of shared interpretations about beliefs, values, and norms, which affect the behaviors of a relatively large grou

23、p of people. it is an ensemble of social experiences, thought patterns, expectations, and behavioral practices identifiable through norms and beliefs that are historically transmitted and shared by a community (cheng, 2003).language, as one of the most important tools in intercultural communication,

24、 is an evolved cultural pattern and cultural carrier as well. different languages always reflect different culture backgrounds. to put it in other words, chinese share comparatively the same culture with the people who are native speakers of chinese language, while english-speaking people dont. when

25、 encountering with westerners, the first problem is how to communicate with them. with modern society highly developed, no one can deny that people are more and more frequently participating in intercultural communication. to begin with, the definition of intercultural communication needs to be clar

26、ified.2.2 the definition of intercultural communicationwikipedia defines intercultural communication (also frequently referred to as cross-cultural communication, which is also used in a different sense, though) as “a field of study that looks at how people from different cultural backgrounds commun

27、icate, in similar and different ways among themselves, and how they endeavor to communicate across cultures.”the communicative behavior of an individual is greatly influenced by culture. through the process of socialization, individuals acquire distinct beliefs, values and norms. and all of these cu

28、ltural patterns can be conveyed through the process of communication. so when students are learning the course of business english or participating in intercultural communication, they can easily find that our original reactions, attitudes and feelings are not the same as what have been described in

29、 the text books.3 intercultural communication in business english learning3.1 the background of business englishbusiness english is the name given to the english used for dealing with business communication in english (talbot, 2009). with the purpose of developing business relationship with the comp

30、any from the english-speaking countries, many non-native english speakers study business english with the goal of doing business with the united states or other english-speaking countries. a particularly interesting fact is that there are more non-native speakers of english than native english speak

31、ers. the uk government estimates that more than one billion people speak english, and projections indicate that by 2020 two billion people throughout the world will be learning or teaching english (talbot, 2009). as known to all, the world of business is developing at an amazing speed. so it is esse

32、ntial to communicate in a major language of commercial communication english. nowadays english does not only belong to the nation that firstly uses this language, but also functions as a communicative tool which crosses borders and cultures.there is an intimate connection between language and cultur

33、e. language is both the carrier and a raw portrayal of culture (hu wenzhong, 1999). culture has great influence on the development and use of vocabulary, the rules of grammar, the structure of the articles and so on. english language learners share growing realization that mastering the pronunciatio

34、ns, vocabulary and grammar of english, without understanding of the culture, cannot improve their competence and performance in business english rapidly. that is to say, intercultural communication competence is absolutely essential in english learning, especially in business english learning.the “i

35、ndoctrination” is the most commonly-used method in traditional english teaching. as the main body of the whole class, teachers often read the words, the sentences and the text. students are just in passive positions to do the reading practice, and read after teachers again and again. this teaching m

36、ode is so teacher-centered that students have few opportunities to show themselves. so they are not active learners, but passive ones. thats why the atmosphere of class is not interesting but boring. and more importantly, for students majoring in business english, thats definitely not the way that c

37、an make them communicate more smoothly with the native speakers in authentic business situations.3.2 the necessity of cultivating intercultural communication competence in business english learningbusiness english learning is not just a subject of language study, instead, it offers an access to lear

38、n the concepts of western business management. so business english learners cannot only take basic english ability as measurement of business english learning, and the fact is that the competence of intercultural communication is more essential indeed, for john corbett states that intercultural comm

39、unicative competence includes the ability to understand the language and behavior of the target community, and explain it to members of the “home” communityand vice versa (corbett, 2000). whats more, business english learners shall learn the way to encounter with westerners in the field of internati

40、onal business. it is necessary to adapt themselves to the professional way and style of the international business. thus, there is a must to figure out why business english learners should cultivate intercultural communication competence in business english learning. 3.2.1 an inevitable requirement

41、of economic globalizationin the process of economic globalization, china, the biggest developing country in the world, also catches up with the trend of the fast development of international trade, and becomes the most important country that specializes in the final step of production: putting compo

42、nents together before exporting to the final users. so in this supply chains, chinese import and export companies need to encounter with the foreign companies. on the stage of international trade, graduates with essential intercultural communication competence are in great demand. as a result, there

43、 is no substitute for students of business english major to strengthen the learning of intercultural communication competence. that is to say, china is an inevitable member of economic globalization, while intercultural communication competence is an inevitable requirement for business english learn

44、ing.3.2.2 a need for a bridge over culture barriersparticipating in intercultural communication, people are most likely to mistakenly think the one from different culture background would have the same reaction as theirs. eventually when they find that his or her reaction is totally different from w

45、hat they have expected, it will just turn out to be such a disappointing and unsuccessful case of intercultural communication.case:zhang yi is working at a foreign trade company, who has been invited to a party hosted by his foreign client eric. it is his first time to attend such a formal occasion.

46、 he wears a smart suit, and gets to the party on time. but when he arrives, he finds there are few acquaintances; the only one he knows is his client eric. after greeting with him, eric just introduces him to some other foreigners, but he has little communication with them. zhang yi feels it very st

47、range that eric does not talk with him again at the party. finally, he makes up some excuse and leaves for home.for zhang yi, it is an unsuccessful experience of intercultural communication. the reason why he fails to communicate with those people at the party is that he thinks it is a good chance t

48、o communicate with his client eric. meanwhile, he ignores the opportunity to associate with other potential friends and clients at the party. because what he expects is just typical perspective from chinese. he has his expectation of how to be treated at the party, but the result turns out to be def

49、initely far away from his expectation. as foreigners are educated in different culture backgrounds, their attitudes and ways to people or situations are not the same as ours. due to the lack of intercultural communication experience, he fails to communicate with foreigners. and zhang yis built-in th

50、ought becomes the major barriers in his intercultural communication.cultural differences between china and western countries are the most troublesome difficulties in business english learning (zu wanhui, 2008). it is quite obvious that the best way to overcome these culture barriers is to acquire so

51、me basic intercultural communication skills during the learning of business english, especially for the people whose work will be related to the international business. in the process of international business, no one can deny whether you are meeting an overseas client, negotiating a deal, or giving

52、 all important presentation, the use of english is a must, and also intercultural communication competence is a necessity as well. basically, students in business english major, who are armed with intercultural communication competence, can benefit a lot. at least, they will get along well with thei

53、r overseas clients in the future, and avoid culture conflicts to the most extent.4 the cultivation strategies of intercultural communication competence in business english learningbusiness english aims at the efficient ways to communicate with english-speaking people on business occasions. in busine

54、ss english learning, intercultural communication skills are based on the intercultural competence, which refers to those attitudes, knowledge, behaviors, and practices that enable individuals to interact effectively and meaningfully with others whose backgrounds are different from their own. it incl

55、udes intercultural attitudes, intercultural knowledge, intercultural skills and critical cultural awareness (xin benxiu, 2006). in order to cultivate intercultural communication competence, one should have an insight into the practical and useful cultivation strategy. 4.1 to cultivate intercultural

56、awarenessas mentioned above, we have already realized the necessity of intercultural communication competence. it is, however, far from the awareness of the necessity. during the learning of business english, only focusing on the language study and the outline of international trade cannot enlarge t

57、he extension of knowledge. namely, students majoring in business english are supposed to feel obliged to cultivate intercultural awareness. cultural awareness, according to chen and starosta (chen & starosta, 1996), refers to an understanding of ones own and others cultures that affect how people th

58、ink and behave, which includes understanding commonalities of human behavior and differences in cultural patterns. thus intercultural awareness is helpful to have a more objective view when there are different styles of thinking patterns. it is definitely incorrect to say ones style or pattern is right or wrong, as each has its feature as well as uniqueness. the cultivation of students intercultural awareness can help them have a better understanding of the target language. suggested approaches to cultivate students intercultural awarenes