新視野視聽說(shuō)第二冊(cè)第四

1、新視野視聽說(shuō)第二冊(cè)第四單元 答案Listening intask1shoesThe son wants to buy a pair of basketballas his old ones lookkind ofa lot of lifeadfunnyButleft in the oldthe father thinks there is stillshoes. The son points outthat in anYao Ming claims that these shoes give him. Thefather, on the other hand, says that he doe

2、s not make as muchmoneyasYao Ming does, and that the tall man does not need extra spring. Whatsdollersmore, the advertiser may give himfor wearing theshoes in the ad. To this the son answers jokingly that he would wear thenew shoesreach the topfor nothing. Then the father replies that Yao Ming did n

3、otsimply because of theshoes. Rather, there must behard worksomething else. The son knows his fathermeanst hings likeanddedication. Finally the father asks thefocus onson tohis studies andgetthe shoes.Your answerCorrect answer(1)shoesshoes(2)funnyfunny(3)a lot of lifea lot of life(4)adad(5)extra spr

4、ingextra spring(6)moneymoney(7)dollersmillions of dollars(8)for nothingfor nothing(9)reach the topreach the top(10)hard workhard work(11)focus onfocus on(12)getforget1. The firm has been asked to change the wording of its advertising because it prejudices against friendly people.(A)True2.(B) FalseTr

5、avelco is looking for an employee to provide food for its staff.(A)True(B)False3.Mr. Smith agreed to the decision to remove the word friendly from the advertisement.(A)True(B)False4.The job center intends to set guidelines of not using personality characteristics in advertisements.(A)True(B)False5.A

6、ccording to an official of the job center, the local judges will determine the results of the dispute.(A)True1.(B)(C)(D)2.3.(B)Falseow does the Pepsi commercial begin?(A)Shaq is playing basketball while a kid is looking on.Shaq drinks Pepsi while a kid plays basketball.Shaq and a kid are both drinki

7、ng Pepsi.Shaq is teaching a kid to play basketball.Why does Shaq walk toward the kid?(A) Because he wants to know if the kid admires him.(B) Because he wants to ask the kid for the Pepsi.(C) Because he is going to buy a Pepsi from the kid.(D) Because he likes the kid.What is the Pepsi commercial try

8、ing to say?(A) The basketball star has a stronger appeal to the kid than anything else.(C)(B) Pepsi has a stronger appeal to the kid than the basketball star does.The kid likes basketball better than anything else.(D)Pepsi is better than Coca-Cola.4.(A)What is the Coca-Cola commercial trying to tell

9、 us?Coke is more valuable than any other souvenir.5.(B)(C)(D)The boy likes Coke better than the football starsThe football star likes Coke very much.Coke is superior to other drinks.What does the road sign in New York City mean?(A)While parking, dont think too much about anythingtowel.else.(B)The ro

10、ad there is dangerous.(C)Parking there is not allowed.(D)Parking is permitted only beside the road sign.1. An advertiser should begin with what benefits consumers can get.(A) True(B) False2.In an advertisement you should use such pronouns as not yours ,you, we and I, butours and mine.(A)True(B)False

11、3.4.(A)(B)TrueFalseadvertisement you should use many adverbs to modify verbs to conveyIn ana sense of action and urgency.(A)True(B)FalseBoth an extra number and a percentage can be used in an ad.5.At the end of your ad, you need to tell consumers what they should do next.(A)True(B)False1. What have

12、many countries done to discourage smoking? banned tobacco adsYour answer banned tobacco adsCorrect answercompletely.banned tobacco ads / banned cigarette ads2. What kind of tobacco advertising is not allowed in the United States? young people smoking cigarettesYour answer young people smoking cigare

13、ttesCorrect answer young people smoking cigarettes3. What do advertisers do with the law against ways around the law.Your answer ways around the lawcigarette ads aimed at youth?Correct answer ways around the law4.Why do cigarette manufacturers want to target young people? new customersold ones, as t

14、heare dying oflung cancer.(1)(2)Your answer new customers old onesCorrect answer new customers old ones5. According to the woman, what should the Student Union do? smoking on campusYour answer smoking on campusCorrect answer smoking on campusWhat is true of the contemporary business world?(A)Supply

15、usually outnumbers demand.(B)Demand usually outnumbers supply.(C)Supply is usually equal to demand.(D)When supply exceeds demand, prices rise.2.What is NOT mentioned in the passage?(A)(B)Manufacturers advertise their products in newspapers.Manufacturers advertise their products through songs.(C) Man

16、ufacturers advertise their products by sponsoring sporting events.(D)Manufacturers advertise their products through salesgirls.3.According to the passage, what is the most important means of advertising?(A)The cinema.(B)The television.(C)The newspaper.(D)The radio.4.According to the passage, why can

17、 advertisements influence people?(A)Because ads are cleverly designed.5.(B)Because many people are eager to buy.(C) Because people like ads even if they know ads may not be telling the truth.(D) Because people believe what ads say without thinking if the ads are true.(A)The importance of advertising

18、.(B)Various ways of advertising.(C)The successes and failures of advertising.(D)The causes, methods and effects of advertisingWhat is the passage discussing?1.A small range of good-quality items is being sold at the store.(A)True(B)False(A)(B)3. The(A)(B) False2. An easy rent-to-own plan probably me

19、ans a plan to help customersrent something until finally they own it.TrueFalse maximum price of a digital piano is 399 dollars.True(A)(B)4.Major items are delivered free of charge.TrueFalse5. The ad encourages customers to go further outside the city to find better and cheaper furniture.(A) True(B)

20、False單元測(cè)試Part IScriptDirections: Listen to the short dialogs, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. (Listen to the aud

21、io recording for the question.)A. Because short slogans are refreshing.B. Because short slogans can catch busy peoples attention.C. Because only short slogans are impressive.D. Because the Coca-Cola company has set a good example.2. (Listen to the audio recording for the question.)A. The man asks fo

22、r some money to buy bread.B. The woman spends a lot of money shopping.C. The woman wants to buy some spring clothes for the man.D. The man is quite angry at the woman not buying him bread.3. (Listen to the audio recording for the question.)A. Ads should be made by local people.B. The lipstick ad is

23、more effective in Germany.C. Ads should be adapted for particular places.D. The same ad can be used in various places.4. (Listen to the audio recording for the question.)W:do some surviceWell, well (3) to see what people really think about different datestaking the bus. Well investigate (4) and so o

24、n.A. To show how fast one can buy things with the card.B. To show how much he likes the card.C. To express his disagreement with the woman.D. To express his agreement with the woman.5. (Listen to the audio recording for the question.)A. She is a loyal customer to Nokia.B. She is a loyal customer to

25、Ericsson.C. She is easily influenced by advertisements.D. She is a tough consumer.Part IIScriptDirections: Listen to the following recording, and then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words.

26、 Use the secon to check your answers.d playingW:So, Mr. Smith, you want to increase ridership on the buses.M:(1)We do, and we hope you can help us.W:Certainly we can. First, we mustM: How do you do that?(2)change the imageof bus travel.M: Will that work?W:It works(5)all the time. Once we get a profi

27、le oftarget itwe can see who we can (7)Your answerCorrect answer(1)We doWe do(2)change the imagechange the image(3)do some survicedo some surveys(4)different datesdifferent age groups(5)all the timeall the time(6)usersyour users(7)target ittargetPart III ScriptDirections: Listen to the following rec

28、ording, and then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.1. Which of the following is NOT mentioned as a purpose of advertising?A. T

29、o encourage listeners to buy a product.B. To persuade readers to support an organization.C. To encourage readers to get rid of a certain idea.D. To persuade listeners to agree with a certain idea.2. According to the passage, who is most likely to pay for an ad?A. The advertiser.B. An advertising age

30、ncy.C. The retailer.D. The shop.3. Which of the following is second in importance?A. Local advertising.B. Trade advertising.C. National advertising.D. Professional advertising.4. Which of the following is true of direct mail?A. Mail advertisements go to people with certain characteristics.B. Mail ad

31、vertisements go to producers rather than professionals.C. Mail advertisements are more effective than TV commercials.D. Mail advertisements are more expensive than other forms of advertisements.5. What is the passage mainly talking about?A. The role of advertising in modern society.B. The definition

32、 and classification of ads.C. The effects of various types of ads.D. The importance of various types of ads.Part IVDirections: Choose the best answer to each of the following statements.1. Dad, I need some new shoes. My old ones look funny.A. kindB. a kindC. kind ofD. a kind of2. They probably give Yao Ming millions of dollars to wear those shoes. But if you bought me the shoe