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1、ppt統(tǒng)計(jì)分析-圖表-模板此報(bào)告僅供客戶內(nèi)部使用。未經(jīng)麥肯錫公司的書面許可,其它任何機(jī)構(gòu)不得擅自傳閱、引用或復(fù)制。documentdate*資料來源:unit of measure例子highlowü?legendlegendlegendtexttexttexttexttexttitlex÷+x÷+texttexttexttexttextexhibit title*資料來源:*資料來源:unit of measure2x2 cubedtexttexttexttexttexttexttexttexttexttext*資料來源:unit of measure2x2 t

2、ower*資料來源:unit of measure5ps marketingplacepriceproductpackagepositioning promotionproduct offering*資料來源:unit of measure7sstrategyskillssystemsstaffshared valuesstructurestyle*資料來源:unit of measurearrow 3d*資料來源:unit of measurecubes1 3d*資料來源:unit of measurecubes2 3d*資料來源:unit of measurecubes3 3d*footn

3、otesource:*資料來源:unit of measurecutout 3dtexttexttexttext*資料來源:unit of measureforces at worknew entrantsuppliersindustry competitorsbuyerssubstitutes*資料來源:unit of measurejointtexttexttexttexttexttexttexttexttexttext*資料來源:unit of measurelevel separate 4texttexttexttext*資料來源:unit of measurelinear a 3dt

4、exttexttext*資料來源:unit of measurelinear b 3dtexttexttexttext*資料來源:unit of measurelinear c 3dtexttexttext*資料來源:unit of measurelinear d 3dtexttexttext*資料來源:unit of measurelinear e 3dtexttexttexttext*資料來源:unit of measurelinear g 3dtexttexttext*資料來源:unit of measurelinear i 3dtexttext*資料來源:unit of measure

5、linear j 3dtexttexttexttext*資料來源:unit of measurelinear n 3dtexttexttexttext*資料來源:unit of measurelinear p 3dtexttexttext*資料來源:unit of measurelinear q 3dtexttext*資料來源:unit of measurelinear q 3dtexttext*資料來源:unit of measurelinks 3planimplementsupport*資料來源:unit of measureperspective 3d*資料來源:unit of meas

6、urepropeller 3dtexttexttext*資料來源:unit of measurerings 3d*資料來源:unit of measurescaletexttext*資料來源:unit of measurescalestexttext*資料來源:unit of measuresizes intexttexttexttexttexttext*資料來源:unit of measurespiral1 3d*資料來源:unit of measurespiral2 3dspiralbrakestube in tube*資料來源:unit of measurespotlighttextte

7、xttexttext*資料來源:unit of measurestaircasetexttexttexttexttexttext*資料來源:unit of measurestars 3d*資料來源:unit of measurewire cubestexttext*資料來源:unit of measurearrowstexttexttexttexttexttexttext*資料來源:unit of measurelevel 1text*資料來源:unit of measurelevel 2texttext*資料來源:unit of measurelevel 3texttexttext*資料來源

8、:unit of measurelevel 4texttexttexttext*資料來源:unit of measurelevel 5texttexttexttexttext*資料來源:unit of measurelevel 6texttexttexttexttexttext*資料來源:unit of measureflow 2textheaderheadertext*資料來源:unit of measureflow 2 titletexttextheaderheadertext*資料來源:unit of measureflow 3textheaderheadertextheadertext

9、*資料來源:unit of measureflow 3 titletexttextheaderheadertextheadertext*資料來源:unit of measureflow 4textheaderheadertextheaderheadertexttext*資料來源:unit of measureflow 4 titletexttextheaderheadertextheaderheadertexttext*資料來源:unit of measureflow 5textheaderheadertextheaderheaderheadertexttexttext*資料來源:unit o

10、f measureflow 5 titletexttextheaderheadertextheaderheaderheadertexttexttext*資料來源:unit of measureflow 6texttextheaderheaderheaderheaderheadertexttexttextheadertext*資料來源:unit of measureflow 6 titletexttexttextheaderheaderheaderheaderheadertexttexttextheadertext*資料來源:unit of measurebladestexttexttextte

11、xt*資料來源:unit of measureboxtexttexttexttext*資料來源:unit of measureboxtexttexttexttext*資料來源:unit of measurecycle 1texttexttext*資料來源:unit of measurecycle 2texttext*資料來源:unit of measurecycle 3texttexttext*資料來源:unit of measurecycle 4texttexttexttext*資料來源:unit of measurecycle 5texttexttexttexttext*資料來源:unit

12、 of measurecycle 6texttexttexttexttexttext*資料來源:unit of measurecycle 7texttexttexttexttexttexttext*資料來源:unit of measurecycle 8><#004699'>8texttexttexttexttexttexttexttext*資料來源:unit of measureincomingtexttexttexttexttexttext*資料來源:unit of measureribbontexttexttexttexttext*資料來源:unit of mea

13、sureringtexttexttexttexttext*資料來源:unit of measureupon 2texttext*資料來源:unit of measurecontinuoustexttexttexttexttexttexttexttext*資料來源:unit of measurecutouttexttexttexttext*資料來源:unit of measurelinear atexttexttext*資料來源:unit of measurelinear btexttexttexttext*資料來源:unit of measurelinear ctexttexttext*資料來

14、源:unit of measurelinear dtexttexttext*資料來源:unit of measurelinear etexttexttexttext*資料來源:unit of measurelinear ftexttexttext*資料來源:unit of measurelinear gtexttexttext*資料來源:unit of measurelinear htexttexttexttext*資料來源:unit of measurelinear itexttext*資料來源:unit of measurelinear jtexttexttexttext*資料來源:uni

15、t of measurelinear ktexttexttexttexttexttext*資料來源:unit of measurelinear ntexttexttexttext*資料來源:unit of measurelinear ptexttexttext*資料來源:unit of measurelinear qtexttext*資料來源:unit of measurepropellertexttexttext*資料來源:unit of measurestep 5texttexttexttexttext*資料來源:unit of measure2 on 1texttexttexttext*

16、資料來源:unit of measureagainsttexttexttexttexttexttext*資料來源:unit of measureat worktexttexttexttexttext*資料來源:unit of measurecoupled horiztexttext*資料來源:unit of measurecoupled verttexttext*資料來源:unit of measurefocusedtexttexttexttext*資料來源:unit of measureforces at worknew entrantsuppliersindustry competitor

17、sbuyerssubstitutes*資料來源:unit of measureparalleltexttexttext*資料來源:unit of measuresplittexttexttexttext*資料來源:unit of measuresurroundtext*資料來源:unit of measuretwistedtexttext*資料來源:unit of measureup &amp; awaytexttext*資料來源:unit of measureup &amp; downtexttext*資料來源:unit of measure3cs trianglecusto

18、merclientsdistributorscompetitorssuppliers*資料來源:unit of measure3s-4sskillssharedvaluesstrategystaffstructuresystemsstylea coherent set ofactions aimed at gaining a sustainable advantageover competition the organization chart andaccompanying baggage that showwho reports to whom and how tasks are both

19、 divided up and integrated the people in the organization,considered interms of corporatedemographics, notindividual personalities the way managers collectively behave with respect to use of time, attention and symbolic actions the processes and proceduresthrough which things get donefrom day-to-day

20、those ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals1>.some companiesperform extraordinaryfeats with ordinary people

21、*資料來源:unit of measure2s-5sthe way managerscollectively behave with respect to useof time, attention,and symbolic actions the people in the organization, consideredin terms of corporate demographics, not individual personalitiesthe organization chart and accompanying baggage that show who reports to

22、whom and how tasks are both divided up and integrated those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members the processes and procedures through which things get donefrom day to day a coherent seto

23、f actions aimedat gaining asustainableadvantage over competition capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. some companies perform extraordinaryfeats withordinary peoplestaffsystemsstylesharedvaluesstructureskillsstrategy*資料來源:unit of measurebuss portfoliocomp

24、etitive positionlowmediumhighproduct/market attractivenesslowmediumhigh*資料來源:unit of measurechange boardchange visionchief executiveleadership groupsdown the lineexternal constitutioncommitmentconvictioncouragecapabilityindividual activityenabling devices*資料來源:unit of measuredelta p delta p vision a

25、ndleadershiporganizationalinfrastructureperformancemeasurementpeopledevelopmentcommunicationsproblem solvingprocessclient managers (particularly middle management) have skill to lead program implementationchange in actual behavioraction plans sufficient to achieve goalsagreement on objectives by lin

26、e managementmanagement of high- involvement processimplementation or near implementation of required structure and systemsflow of 2-way communicationspeoples understanding, belief and contribution to act on vision and action plansaccurate measurement of action and resultsclear accountabilitiesearly

27、winsvisible demonstration of new vision and values by client leadership*資料來源:unit of measuremacsnatural owner relative ability to extract value low medium value-creation potential in business unit high corporate center skills business unit linkages taxation/ valuation differences industry attractive

28、nesscompetitive positionrestructuring/rationalization opportunities“one of the pack” retain andgive toppriorityretain andgive priorityretain andmanage forcode orliquidate probably divest divestdivest orliquidate *資料來源:unit of measuremanufacturing strategybusiness strategymanufacturing strategyconfig

29、urationsystemsresearchfocuslaborpolicyproductdesignmakevs.buyorganizationprocessdesign*資料來源:unit of measurepentagonrestructuring framework 1 5 4 3 2 *資料來源:unit of measureprice benefitbenefit price competitive disadvantage competitive advantage *資料來源:unit of measuresmile chartappraise performanceand

30、prospects developstrategy redesignpivotal jobs design the skillbuilding process assess changereadiness top downaction programs bottom up action programs 1 2 4 5 6 7 <#004699'>8 3 *資料來源:unit of measurestrat gameboard3.create andpursue a uniqueadvantage 2.resegment the market to create a nic

31、he4.exploit uniqueadvantageindustrywide 1.do more andbetter of thesamewhen tocompete *資料來源:unit of measurestrat managestage 1 stage 2 stage 3 stage 4 value system strategic manage-mentexternally orientated planningforecast based planningbudget planningmeet budget and schedulepredict the futurethink

32、strategicallycreate the future*資料來源:unit of measuretree productivityselling margin contributionsalesselling ratesalesavailable selling time effectivenesscontribution available selling time productivity contributiontotal selling costsefficiencyavailable selling timetotal selling costsutilizationavail

33、able selling timetotal sales time support intensitysupport coststotal selling costssupport leveragetotal sales timesupport costs*資料來源:unit of measurevalue creationmaximizeshareholdervaluegrowthroughculturalinitiativeredeployassetsimprove corebusinessperformancegrow throughacquisitionand/or mergerado

34、pt soundfinancingapproach*資料來源:unit of measurevalue sourcesreal perceived clients relative ability to extract valuecorporate center skillslinkages between business unitsfinancial ownership fitindustry restructureinternal controllershared resourcestransfer of capabilityvertical integrationdifferences

35、 in tax positionexistence of non-cases objectivesinefficiencies in financial marketsdifference in valuation technique*資料來源:unit of measuregantt10&lt;#&gt;&lt;#&gt;&lt;#&gt;&lt;#&gt;&lt;#&gt;&lt;#&gt;&lt;#&gt;&lt;#&gt;&lt;#&gt;&a

36、mp;lt;#&gt;&lt;#&gt;headertext*資料來源:unit of measuregantt15headertext#*資料來源:unit of measureleft to righttexttexttexttext*資料來源:unit of measurestudy objectivetexttexttexttexttextprocess objectivestextsub-objectives*資料來源:unit of measuretop downtexttexttexttexttexttexttext*資料來源:unit of measur

37、e2x2texttexttexttexttexttexttexttexttexttext*資料來源:unit of measure2x2 cubedtexttexttexttexttexttexttexttexttexttext*資料來源:unit of measure2x2 extendedtexttexttexttexttexttexttexttexttexttexttexttext*資料來源:unit of measure2x2 towertexttexttexttexttexttext*資料來源:unit of measure3x3texttexttexttexttexttexttex

38、ttexttexttexttexttexttexttexttexttexttext*資料來源:unit of measure3x3 extendedtexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttexttext*資料來源:unit of measurediffractiontexttext*資料來源:unit of measureflow downtexttexttext*資料來源:unit of measurepass throughtexttext*資料來源:unit of measurear

39、ealabel 1label 2label 3*資料來源:unit of measurebarlabel 1label 2label 3label 4label 5*資料來源:unit of measurebar 2label 1label 2label 3label 4label 5label 1label 2label 3label 4label 5titleunit of measuretitleunit of measure*資料來源:unit of measurebar buttedlabel 1label 2label 3label 4label 5*資料來源:unit of me

40、asurebar stackedlabel 1label 2label 3label 4label 5000000000000000seriesseriesseries*資料來源:unit of measurebar stacked 100%label 1label 2label 3label 4label 5000000000000000100%=seriesseriesseries*資料來源:unit of measurebubbletitleunit of measuretitleunit of measurelabel 1label 2label 3label 4label 5labe

41、l 6*資料來源:unit of measurecolumnlabel 1label 2label 3label 4label 5*資料來源:unit of measurecolumn 2label 1label 2label 3label 4label 5label 1label 2label 3label 4label 5titleunit of measuretitleunit of measure*資料來源:unit of measurecolumn buttedlabel 1label 2label 3label 4label 5*資料來源:unit of measurecolumn

42、 stackedlabel 1label 2label 3label 4label 5seriesseriesseriesseries000000000000000*資料來源:unit of measurecolumn stacked 100%label 1label 2label 3label 4label 5seriesseriesseriesseries100%=000000000000000*資料來源:unit of measurecombo pie segment columntitleunit of measurelabel 1label 2label 3label 4label

43、5titleunit of measure100% =000seriesseriesseriesserieslabel 1*資料來源:unit of measurecost curvetitleunit of measuretitleunit of measurelabel 1label 2label 3label 4label 5*資料來源:unit of measurearrows*資料來源:unit of measuredisclaimers clientthis report is solely for the use of client personnel. no part of i

44、t may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from mckinsey &amp; company.*資料來源:unit of measuredisclaimers internalthis report contains information that is confidential and proprietary to mckinsey &amp; company and is solely for the use of mckinsey &amp; company personnel. no part of it may be used, circulated, quoted, or reproduced for distribution outside mckins

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