SWOT分析英文版及案例PPT課件

1、授課：授課：xxx1swot analysis授課：授課：xxx2 the facility was oldthe staff lack of motivationthe building was really small there was a lot of paper work and bureaucracy31542starting positionhealth center授課：授課：xxx3 starting position授課：授課：xxx4 the establishment of a new advancedhospital in the city made the situ

2、ation even worsestarting position授課：授課：xxx5 so the health center may cant achieve its missionnow, they decided to perform a swotanalysis in order to perform thebest decision-making for allthe problems that they faced!of course they need yourhelp!?授課：授課：xxx6 using swot analysis grid (next 2 slides) t

3、wo groups using paper 10 minutes for analysis 10 minutes for decision making授課：授課：xxx7 internal factorsexternal factorsstrengthsweaknessesopportunitiesthreats harmfulto achieving the objectiveshelpfulto achieving the objectives授課：授課：xxx8 (recommended)opportunitiesthreatssowostwtoptionsoptionsoptions

4、optionsweaknessesstrengths授課：授課：xxx9 step 1: purpose of conducting swot analysis step 2: the gathering of information on strengths and weaknesses focused on the internal factors of skills, resources and assets, or lack of them. the gathering information on opportunities and threats should focus on t

5、he external factors 授課：授課：xxx10 step 3: the manager of the health centre encouraged all the members of staff to freely express their opinions about what they felt to be appropriate step 4: swot matrix step 5: after completing the swot matrix the swot participants had a wider view of the situation at

6、 the centre so they were able to propose the alternatives that helped considerably in the operation of the health centre 授課：授課：xxx11授課：授課：xxx12review of swot analysis授課：授課：xxx13 what is swot analysis?swtostrengthsweaknessesopportunitiesthreats授課：授課：xxx14 a swot analysis is a planning tool used to un

7、derstand the strengths, weaknesses, opportunities, and threats involved in a project or in a business. it involves specifying the objective of the business or project and identifying the internal and external factors that are supportive or unfavorable to achieving that objective. 授課：授課：xxx15wotstren

8、gths授課：授課：xxx16sotweaknesses授課：授課：xxx17swtopportunities授課：授課：xxx18swothreats external factors, beyond an organizations control, which could place the organization mission or operation at risk. the organization may benefit by having contingency plans to address them if they should occur. classify the

9、m by their “seriousness” and “probability of occurrence” 授課：授課：xxx19opportunitiesthreatssowostwt(offensive)make the most of these(defensive)watch competition closely(adjust)restore strengths(survive)turn aroundweaknessesstrengths授課：授課：xxx20 swotanalysis 授課：授課：xxx21 step 5evaluate listed ideas agains

10、t objectivesstep 4 list s, w, o, t in the swot matrixstep 3create a workshop environmentstep 2 allocate research and information-gathering tasksstep1 establish the objectives授課：授課：xxx22 be realistic about the strengths and weaknesses of your organization the analysis should distinguish between where

11、 your organization is today, and where it could be in the future be specific. avoid grey areas always analyse in relation to your competition授課：授課：xxx23 keep your swot short and simple avoid unnecessary complexity and over analysis there is little point in listing an opportunity (o) if the same opportunity is available to competitors it is pointless to say you have strengths (s) if your competitors have the same授課：授課：xxx24