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1、營(yíng)銷師考證(三級(jí))考前復(fù)習(xí)函電部分題1 詢價(jià)函我方收到貴方2000年2月2日函及隨函所附有關(guān)五種機(jī)械的圖紙。請(qǐng)函報(bào)有關(guān)機(jī)械的價(jià)格、折扣、付款方式及最早的交貨時(shí)間。如果報(bào)價(jià)合理并能證明質(zhì)量?jī)?yōu)良,我方將邀請(qǐng)貴方的代表過(guò)來(lái)詳談??忌⒁猓簩懞臅r(shí)候需要左對(duì)齊。此文是一篇發(fā)盤函。Dear Sirs,(注意此處用逗號(hào))We are very pleased to receive your letter of Feb.2,2000 and the enclosed drawings of five types of machines. (5種機(jī)械的圖紙)We would greatly appreciat

2、e it if you could supply us with the necessary information about the details of the machines prices, discounts, term of payment and the earliest delivery time.(合同條款)Meanwhile, if the quotation is favorable and the quality proves high, wed invite your representative to come over to discuss the matter

3、 with us.We are looking forward to your reply.Yours faithfully,(此處的逗號(hào)勿忘)題2 詢價(jià)函本公司有意大量購(gòu)買各型號(hào)鋼螺釘(steel screws),欲知每公斤運(yùn)抵英國(guó)利物浦的成本加運(yùn)費(fèi)價(jià)格(CFR)。如蒙惠賜上述報(bào)價(jià)單,不勝感激。如能惠寄樣本和價(jià)格表,亦必感激不盡。本公司素來(lái)從其他公司購(gòu)買此類貨物,聞悉貴公司貨物質(zhì)優(yōu)價(jià)廉,故欲與貴公司建立合作關(guān)系。盼復(fù)??忌⒁猓簩懞臅r(shí)候需要左對(duì)齊。此文是進(jìn)口人寫給出口人的函。Dear Sirs , (注意此處用逗號(hào))We are very pleased to tell you that

4、we are interested in buying a full range of various types of Steel Crews from your company.Wed like to know the price of per kilogram on CFR Liverpool, and well be very appreciated if you would send us the quotation lists together with the sample books and price lists.We have been importing these pr

5、oducts from other companies. And this time, weve learned that your products are excellent in quality and reasonable in price, so we wish to establish cooperation relations with you.We are looking forward to your reply.Yours faithfully,(此處的逗號(hào)勿忘)題3 詢價(jià)函我們對(duì)貴公司繡花亞麻織品的目錄和價(jià)格單很感興趣,尤其是對(duì)各種類型的亞麻織品,如桌布、餐布和餐巾感興趣

6、。作為一家多元化經(jīng)營(yíng)的國(guó)際貿(mào)易公司,我們即將在美國(guó)對(duì)繡花亞麻織品進(jìn)行市場(chǎng)開拓,特別希望能按客戶要求生產(chǎn)產(chǎn)品。為了拓展業(yè)務(wù),我們需要掌握以下信息:(1) 可否使用客戶的商標(biāo)?(2) 訂單的最低起訂量是多少?(3) 可否寄送一些不同款色的實(shí)樣以查驗(yàn)產(chǎn)品質(zhì)量?非常感謝貴公司對(duì)我方詢盤的答復(fù)??忌⒁猓簩懞臅r(shí)候需要左對(duì)齊。Dear Sirs, (注意此處用逗號(hào))We are interested in obtaining the catalogues and price lists of your embroidered linen products.(繡花亞麻織品) In particular,

7、we are interested in table linen products of various types, such as table-cloths, napkins and towels.Our company, a diversified international business house, is just to start a new marketing and distribution system(分銷體系) in USA with embroidered linen products, particular with customer designed produ

8、cts. To develop this business, we need to know the following items of information:(1) Is it possible to order goods with our customers trademark?(2) What is a minimum quantity goods(起訂量) for such an order?(3) Can you send us some actual samples(實(shí)際樣品) of different designs for us to inspect/check the

9、quality of your products?We highly appreciate your reply to our enquires.Yours faithfully,(此處的逗號(hào)勿忘)題4 詢盤函我們已經(jīng)收到許多來(lái)自香港銷售商的報(bào)告,標(biāo)題項(xiàng)下的服裝有旺盛的市場(chǎng)需求。很高興獲悉貴方是中國(guó)生產(chǎn)該產(chǎn)品的最知名廠家,因此我們?nèi)ズ?qǐng)你方對(duì)三種尺寸的絲綢女襯衫的報(bào)價(jià):大號(hào)、中號(hào)和小號(hào)。如你方所期待的那樣,訂單數(shù)量將會(huì)很大,希望報(bào)最優(yōu)惠價(jià)。報(bào)價(jià)時(shí),請(qǐng)?jiān)贔OB價(jià)格和洛杉磯CIF價(jià)基礎(chǔ)上加2%的傭金,要確保價(jià)格的可競(jìng)爭(zhēng)性。那樣,我們將下訂單并及時(shí)以你方為受益人開立信用證。速?gòu)?fù)為感??忌⒁猓簩懞?/p>

10、時(shí)候需要左對(duì)齊Dear Sirs, (注意此處用逗號(hào))We have received many reports from HK sellers that there is a prosperous(旺盛)demand for the captioned clothes in HK market.We are very pleased to know that you are the most famous manufacturer to produce the product(Womans Silk Blouses) in China, therefore, we write to invi

11、te your quotations for three kinds of sizes: large、medium and small.As you expected, there will be a great number of orders for it, we hope that you can offer us the most favorable price.While quoting, please add us 2% commission on the basis of FOB and CIF Los Angeles, to ensure the competitive pri

12、ce.Thus, we will place an order with you and open the L/C in your favor.We are pleased to look forward to your prompt reply.Yours faithfully,(此處的逗號(hào)勿忘)題5 詢盤回復(fù)函已經(jīng)收到貴方4月20日的詢盤,要求我們對(duì)1200臺(tái)標(biāo)題項(xiàng)下的冰箱進(jìn)行報(bào)盤并裝運(yùn)到美。在此甚為感激。依照你方要求,報(bào)盤如下,以我方最后確定為準(zhǔn)。品名:“美菱牌”電冰箱數(shù)量:1200臺(tái)品質(zhì):按照所附規(guī)格單價(jià)格:每臺(tái)紐約到岸價(jià)(CIF)320美元交貨:7月之前付款:保兌的不可撤銷的即期信用

13、證我們的冰箱質(zhì)量很好而且存貨不多。因此,為了保證及時(shí)裝運(yùn),在你方價(jià)格令人滿意的情況下,請(qǐng)盡早開立信用證。考生注意:寫函的時(shí)候需要左對(duì)齊Dear Sirs, (注意此處用逗號(hào))We are much appreciated to receive your enquiry of Apr.20th for our quotation for the captained 1200 refrigerators and the delivery doods to America.As your requirement, we make an offer as follows, subject to our

14、 final confirmation.Commodity: MeiLing Brand RefrigeratorQuantity: 1200 SetsQuality: According to the specifications sheet attachedPrice: At USD 320 per set CIF New YorkDelivery time: Before JulyPayment: By confirmed, irrevocable L/C payment by a sight draftOur refrigerators are excellent in quality

15、 and there are not so many in the stock. So, please open the L/C as soon as possible in order to guarantee the prompt shipment, provided that the price is satisfactory to you.We are looking forward to your reply.Yours faithfully,(此處的逗號(hào)勿忘)題6 詢盤回復(fù)函根據(jù)背景材料回復(fù),內(nèi)容如下:歡迎貴公司8月16日詢盤,感謝你們對(duì)繡花亞麻織品感興趣。我們是經(jīng)營(yíng)這種業(yè)務(wù)多年的

16、國(guó)有公司,這一點(diǎn)你們清楚地知道。因此,我們能按你方要求,以最可靠的質(zhì)量服務(wù)于客戶,當(dāng)然也能根據(jù)給定式樣(來(lái)樣)大批量生產(chǎn)。我們隨函寄去帶有插圖的目錄,其中有你們想要的詳細(xì)資料,還另郵寄去各式樣品。我們堅(jiān)信所用原材料的質(zhì)量和高標(biāo)準(zhǔn)的工藝會(huì)吸引最挑剔的買主。我們希望目錄和樣品會(huì)技師到達(dá)你處,同時(shí)也期待你們的訂單??忌⒁猓簩懞臅r(shí)候需要左對(duì)齊Dear Sirs, (注意此處用逗號(hào))Thank you very much for your enquiry of Aug.16 for our embroidered linen products.As you know, we are a state-

17、owned company(國(guó)有企業(yè)) handling in this business for many years. So, we can supply your customers requirement with the most dependable quality. Of course, we can also offer mass-production according to the stated designed. (根據(jù)所提供的數(shù)量進(jìn)行大批量生產(chǎn))We have enclosed the illustrated catalogue, in which there is d

18、etail information you are interested in. Meanwhile, we have sent you various samples in a separated parcel.We firmly believe that our raw materials with excellent in quality and high standard craft manship(高標(biāo)準(zhǔn)工藝) will be attractive to the most selected buyers.We hope the catalogue and the samples wi

19、ll reach you in time, and awaiting your early orders.Yours faithfully,(此處的逗號(hào)勿忘)題7 詢盤回復(fù)函請(qǐng)根據(jù)以下內(nèi)容回復(fù)對(duì)方:很高興從11月5日的詢盤中獲悉貴方對(duì)我們的絲綢女襯衫感興趣。我們現(xiàn)在能提供各種年齡段的各式絲綢女襯衫。我們將隨函寄去257號(hào)報(bào)價(jià)單,包括不同尺寸和顏色,且可現(xiàn)貨裝運(yùn)的貨物,請(qǐng)查收。所報(bào)的價(jià)格都是凈價(jià),請(qǐng)加上你們的傭金。如果貴方訂單金額超過(guò)5萬(wàn)美元,我們將給與4%的數(shù)量折扣。我們通常接受保兌的、不可撤銷的即期信用證。相信這些產(chǎn)品在你方市場(chǎng)上很暢銷。來(lái)單即單??忌⒁猓簩懞臅r(shí)候需要左對(duì)齊Dear Si

20、rs, (注意此處用逗號(hào))We are very pleased to learn your enquiry of Nov.15th that you are interested in our Womans Silk Blouses.Now, we can provide you with various types of Womans Silk Blouses for all ages.Meanwhile, we are enclosing a quotation list NO.257, including various sizes as well as colors. And we

21、can supply you from current stock for shipment.The quoted prices are all net, please add your commission. Well offer you a 4% discount if your total amount exceeds USD50000.We usually accept payment by confirmed, irrevocable L/C at sight. We believe that our goods will enjoy great popularity in your

22、 market.We are looking forward to your reply , prompt reply will be sent as soon as your order arrives.Yours faithfully,(此處的逗號(hào)勿忘)題8 實(shí)盤函感謝貴方10月15日對(duì)胡桃仁紐約到岸價(jià)的詢盤。茲復(fù),我們對(duì)150公噸手撿去殼胡桃仁報(bào)實(shí)盤,每公噸紐約CIF價(jià)260美元,以你方答復(fù)10月20日達(dá)到我處為有效。一旦收到你方訂單,兩個(gè)月之內(nèi)進(jìn)行裝運(yùn)。付款是即期信用證。如你所知,最近市場(chǎng)對(duì)以上產(chǎn)品需求旺盛,不斷增長(zhǎng)的需求已毫無(wú)疑問(wèn)引起價(jià)格的上漲。然而,你們可以利用這次機(jī)會(huì)鞏固市場(chǎng)。因

23、此,請(qǐng)注意我們已報(bào)了最優(yōu)惠價(jià),不能接受任何還盤。期待著你們的訂單??忌⒁猓簩懞臅r(shí)候需要左對(duì)齊。本文是出口人寫給進(jìn)口人的函。Dear Sirs, (注意此處用逗號(hào))Thank you for your enquiry of Oct.15 for Walnut meat on CIF New York.In reply, we are now making you a firm offer for 150M/Ts for Walnut at USD 260 per M/T validity of CIF New York. This offer is subject to your reply

24、 reaching us before Oct.20. Once we receive your order, shipment will be effected within two months. The payment is by irrevocable L/C at sight draft.As you know, there is a heavy demand for the goods recently, the price is increasingly rising with the growing needs undoubtedly.However, you may take

25、 this opportunity to strengthen your position in the market.Therefore, you can only accept our offer, which is the most favorable, without any count-offer.We are looking forward to your order.Yours faithfully,(此處的逗號(hào)勿忘)題9 還盤函我們已收到你方1月24日的發(fā)盤和有關(guān)男士襯衫的樣品,再次感謝你們的合作。襯衫的品質(zhì)不錯(cuò),但價(jià)格偏高。我們正從其他渠道以比你們低得多的價(jià)格獲得同樣的產(chǎn)品。

26、在這種情形之下,建議可否降點(diǎn)價(jià),也就是說(shuō),降8%?那將有助于在我們的市場(chǎng)上推銷你方產(chǎn)品。希望不要錯(cuò)過(guò)這次機(jī)會(huì),你們從中可以獲利很多。如果你方做出讓步,請(qǐng)盡快表示接受,并發(fā)傳真過(guò)來(lái),我們將不勝感激??忌⒁猓簩懞臅r(shí)候需要左對(duì)齊。本文是買方寫給賣方的函。Dear Sirs, (注意此處用逗號(hào))We appreciate your offer Jan.24 and mans shirt samples , in which you enclosed your offer and samples of mans shirts. And its glad to cooperatewith you.We

27、 agree that the goods is excellent in qulity but the price is a little higher. And can import the same products at the price much lower than yours from the other exporters.In this case, we suggest that you reduce the price in your offer by 8%?It will be very helpful for us to promote your products in our market if you accept this offer. Please take advantage of the opportunity to make a big profit yourself in this deal.You make acceptance if you accept the count-offer, were very appreciate your early reply b

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