最新牛津譯林版 模塊四 advertising M4U1 welcome to this unit.

1、what is the usage of advertising?do you like it? why or why not?the city is in your hands.do you know other forms of advertisements?lets enjoy two video clipspublic service advertisementwhat do you want to say after watching it?free talk1. whats advertising?an advertisement provides information and

2、uses persuasive _ and exciting _ to encourage people to _ or service or _ an idea.languageimagesbuy a productbelieve in2. where can we find these ads?on billboards, on the internet, in newspapers / magazines, on tv, in leaflets, in buses, etc.tv advertising billboard advertising 廣告牌；告示牌 busadvertisi

3、ng newspaper advertising types of advertisements commercial advertisements the aim/goal/purpose: to promote a product or service. public service advertisements (psas)the aim/goal/purpose: to educate people about health, safety or any other problem which affects public welfare .社會福利社會福利look at the fo

4、ur ads in the textbook.try to answer these questions:what images can you see on each poster?what can you read on each poster?what does each advertisement try to tell us?this poster is a commercial advertisement. it offers the airline service. it uses “i love to fly with oxlin airlines. poster 1this

5、poster strikes us alot. it is trying to show us that the birds have nowhere else to build their nests. they have to build their nests in the sky because all the trees have been cut down. it sends us a serious warning and tells us that we should protect the environment from now on. poster 2pollutiong

6、lobalwarmingthis poster is intended to educate people about health and the problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore the problem around us.this poster is targeting young people, especially girls, because they paymore attention to their

7、appearance. it uses persuasive words “shine that lasts for days”good adscreativeattractivepersuasiveimaginativebeautifulfunnyhumorousmovingsignificantinstructiveinterestinginformative.excitingwhat makes a good advertisement?a “well-known” advertisement in chinajust do it.impossible is nothing adidas

8、 is all in 阿迪達(dá)斯阿迪達(dá)斯 全傾全力全傾全力 沒有不可能 如果你正從事所愛的事業(yè)，就請全傾全力 good to the last dropobey your thirst 滴滴香濃，意猶未盡。滴滴香濃，意猶未盡。（麥斯威爾咖啡）（麥斯威爾咖啡）服從你的渴望。（雪碧）服從你的渴望。（雪碧）there is less of it, but no less to it.大陸版：減小，卻不減少。大陸版：減小，卻不減少。香港版：小了，但沒少了。香港版：小了，但沒少了。臺灣版：簡，而未減。臺灣版：簡，而未減。more ads for you to discuss:can you think a

9、bout a good slogan for each ad?protect water,protect ourselves.what are advantages and disadvantages of advertisements?advantagesdisadvantages provide information about latest products. mislead customers or cheat them of money. increase sales by repeated advertising. give false or incorrect information. cut costs of newspapers and make them cheap