如何打造誠信的電子商務(wù)環(huán)境浙工商大學(xué)經(jīng)濟學(xué)院

1、阿里巴巴 版權(quán)所有1999-2005on credit-building up in e-commerce environmentwang guo-an (andrew)professor of international tradevice director of international affairs office zhejiang gongshang university, chinafax: 86-571-28877312 28008050e-mail: alternative e-mail: http:/ 版權(quán)所有1999-2005outlinenthe development

2、of e-commerce in chinanthe flow of information, logistic and capital in e-commercenthe three major barriers in e-commerce developmentncredit-build up in ecommerce阿里巴巴 版權(quán)所有1999-2005three periods of e-commerce development in chinanenlightenment period（1994-1997）n initial period（1998-2000）napplication

3、and rapid development period （2001-now）阿里巴巴 版權(quán)所有1999-2005enlightenment period（1994-1997） on april 20, 1994 china was officially recognized as one of the internet members in the world. from the spring of 1995, internet services began to be available to the general public in china. in january 1995, a

4、group of young pioneers headed by mr. he yi-bing and mr. jack ma, the boss of a crashed into this brand-new field. the characteristics of the e-business environment for the pioneers阿里巴巴 版權(quán)所有1999-2005initial stage of e-commerce （1998-2000）website + e-mail=e-commerce chinese enterprises seldom renewed

5、 their websites and they hardly checked e-mails.阿里巴巴 版權(quán)所有1999-2005application and rapid development period （2001-now） search engine, online education, online banking, online auction, internet ads, online news, online vod services, free and charged email services, sms, online recruitment, online info

6、rmation and online gaming are available. foreign trade firms, security companies, financial institutions, airline ticket booking, hotel reservations, banking services, colleges and universities are computerized and they conduct much of their day-to-day business online. 阿里巴巴 版權(quán)所有1999-2005chinese e-co

7、mmerce development until nownwebsite +e-mail +promotion=e-commercenwebsite +e-mail +promotion +sale online=e-commercenwebsite +e-mail +promotion +sale online+ payment online=e-commerce阿里巴巴 版權(quán)所有1999-2005fully developed e-commercenwebsite +e-mail+ promotion +sale online +payment online +modern logisti

8、cs=e-commerce阿里巴巴 版權(quán)所有1999-2005logistics“three flows” in e-commercecapitalinformation阿里巴巴 版權(quán)所有1999-2005what is your greatest concern when you go shopping online? poor commercial credit and lack of mutual trust the greatest concerns for the chinese netizens are poor quality of online products, poor a

9、fter-sales services, poor credit of the producer, unreliable online information, inconvenient payment methods and delayed delivery and lack of a nation-wide credit assessment system has to be set up. (china internet information center ( http:/)阿里巴巴 版權(quán)所有1999-2005three major barriers to chinas e-comme

10、rce developmententerprise credit evaluation system online paymentsystem in bankslegislation in e-commercedevelopmentof e-commerce阿里巴巴 版權(quán)所有1999-2005credit building up in e-commerceperfectingenterprise credit evaluation systemonline payment systemlegislation by governmentfor enterprises阿里巴巴 版權(quán)所有1999-2

11、005the importance of commercial credit online zhang weiying , a professor of guanghua school of management at beijing university, argued that the internet dramatically decreases the cost of production and obtaining business information, but makes the identification of the reliable information very d

12、ifficult at the same time. so it is urgent to set up an enterprise credit evaluation system, without which we can not conduct e-commerce. e-commerce is based on credit and mutual trust, without which no transactions can be concluded. nsources: netizens storm in 2004research report on chinese netizen

13、s 阿里巴巴 版權(quán)所有1999-2005case：establishment of community at alibabanav certificationntransaction behavior valuationntime accumulationnsupervision of e-communitynfiles of nindex of 阿里巴巴 版權(quán)所有1999-2005ways to build up the credit of the enterprise onlinencultivation the fame of the enterprise and the brand n

14、amencertification by the third partynprofessional degree of e-commerceninformation transparency and opennessntrading maturity nthird party payment platform阿里巴巴 版權(quán)所有1999-2005credit status certification by the third partyne.g. huaxia, xinhuaxin, asian company profiles ltd.阿里巴巴 版權(quán)所有1999-2005professiona

15、l degree of e-commercenconstruction of the websitenproviding updated informationncareful attention to enquiries and offers efficientlynprompt reply to e-mail messages nsatisfactory after-sale service (return policies)阿里巴巴 版權(quán)所有1999-2005阿里巴巴 版權(quán)所有1999-2005information transparency and opennessninformati

16、on of the related products: prices, designs, color, models etc.ninformation of the related company: business license, business scope, history, registered capital etc.ncertification of the products and the company: 阿里巴巴 版權(quán)所有1999-2005阿里巴巴 版權(quán)所有1999-2005trading maturitynthe period of time dealing in the

17、 linencustomers evaluation and commentsnthe third partys evaluation阿里巴巴 版權(quán)所有1999-2005阿里巴巴 版權(quán)所有1999-2005payment without the third partybuyersellerpay to sellership to buyer阿里巴巴 版權(quán)所有1999-2005third party payment at or alipaybuyerthird partyseller2. pay to third party5. inspect the goods and tell the third party to pay3.instruct seller to ship6. pay to seller4. effect shipment1.determine the required product阿里巴巴 版權(quán)所有1999-2005establishment of credit and mutual trust onlinene-business legislature nonline payment system among banksnonline national e