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1、a. el-ansary 2005a. el-ansary 2005customercompanycompetitorsa. el-ansary 2005a. el-ansary 2005market segmentationconsumer behaviora. el-ansary 2005market segmentationconsumer behaviora. el-ansary 2005market segmentationconsumer behavioroffera. el-ansary 2005market segmentationconsumer behaviordiffer

2、entiationoffera. el-ansary 2005market segmentationconsumer behaviordifferentiationcompetitorsoffera. el-ansary 2005market segmentationconsumer behaviorofferdifferentiationcompetitorsa. el-ansary 2005brandingmarket segmentationconsumer behaviorofferdifferentiationcompetitorsa. el-ansary 2005a. el-ans

3、ary 2005segmentationtargeting differentiation positioning*imcm: integrated marketing communication mixproduct/service/ experiencebrandpricedistributionimcm* / promotioncrma. el-ansary 2005a. el-ansary 2005improve productivitystructureoperationsstrategy create customer valueachieve customer satisfact

4、ionengender customer loyaltya. el-ansary 2005 create customer valuecustomer value = benefit - costa. el-ansary 2005 create customer valueachieve customer satisfactioncustomer satisfaction = expected performance delivered experiencea. el-ansary 2005 create customer valueachieve customer satisfactione

5、ngender customer loyaltycustomer loyaltya. el-ansary 2005a. el-ansary 2005 create customer valueachieve customer satisfactionengender customer loyaltyimprove productivitya. el-ansary 2005improve productivitystructureoperations create customer valueachieve customer satisfactionengender customer loyal

6、tystrategya. el-ansary 2005e-strategye-commercebusiness intelligencesupply chain managementcustomer relationship managemententerprise resource planningefficiencymarketing strategystrategya. el-ansary 2005e-strategysegmenttargetdifferentiatepositionmarketing strategyeffectivenesstarget to segmentsstr

7、ategya. el-ansary 2005operationsmanufacturing managementmarketing managementhuman resource managementfinancial managementstrategic profit modelinternal marketingoutsourcinga. el-ansary 2005structurelease or buy?strategic alliancespartnershipco-brandingco-marketinga. el-ansary 2005a. el-ansary 2005 create customer valueachieve customer satisfactionengender customer loyaltytransactionsrelationshipsa. el-ansary 2005profitabilitytransactionsrelationshipsbusiness sharemarket sharea. el-ansary 2005im

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