電子出版產(chǎn)業(yè)分析

1、電了出版產(chǎn)業(yè)分析this article is contributed by li_xiongbodoc documents may have a poor browsing experience at the wap end. it is recommended that you choose txt, or download the source file to the native view.electronic publishing industry status and brief analysis of electronic publishing industryjuly 23,

2、2000, july 23, 2000orders,recordan overview of electronic publishing. 1 (1) form a background. 1 (2) the current situation and scale of the market 2, the development history and industrial policies of electronic publications in our country. 3, 3, market for market segments 一 e-reader market conditio

3、ns and competitive landscape 5 (1) market demand for e-reader products 5 (2) market share and scale 7 (3) the market pattern. 8 (4) e-reader market entry barriers fourthly, the problem of the development of electronic publishing. the legal policy environment needs further improvement 9 (2) electroni

4、c publishing industry lacks industry technical standards(3) electronic content and resource supervision are difficult 11 (4) the business model of e-publishing is not clear 11 (5) the shortage of e-publishing professionals and insufficient funds conclusion. 13onea profile and general electronic publ

5、ishing, electronic publishing (a) form the background with the continuous improvement of the application level of it technology and the internet, people's reading habits and reading environment changing worldwide in the digital era, the public way of reading from the traditional paper medium has

6、 started off to the emerging media, e-books, online reading, phone book and other electric publishing a new carrier is emerging the global publishing industry will be more attention to electronic publishing, this aspect comes from itself has the potential of electronic publishing, compared with trad

7、itional printing of publications, electronic publications have medium one with content, and information record contents mass, environmental protection, easy to carry, support online, expanding fair access, wireless mobi 1 e etc; on the other hand, there is a great deal of attention and policy suppor

8、t from countries on the development of electronic publishing in addition, due to network inherent qualities, make electronic version compared with the traditional publishing, has a great superiority, makes the electronic publishing has wide development prospects as the display technology, 3 g techno

9、logy, write a function, the development of the resources construction, reader is improving the electric son of its own core competitiveness, make more people feel the strong momentum of development, the emerging technology also promotes the electronic publishing industry into a high-speed growth per

10、iod at present, as the electronic publishing of end products, electronic publications have been in china, including a cd - rom (cd-rom, dvd, cd-rom, etc)，a written to the cd (cd-r, dvd - r, etc)，recordable compact disc (cd - rw, dvd rw, etc.), floppy disk, hard disk, such as integrated circuit card

11、onepublications for the medium these publications by digital code, there will be informative and thoughtful after editing in the information stored in a fixed physical form on the media such as magnetic, optical, electrical, and through electronic reading, display and playback devices reading the us

12、e of mass media(2) the market present situation and the present situation and the size of market scale according to relevant data, in 2009 china，s electronic publishing of generalized output value reached 79. 5 billion yuan, has become an important part of press and publication industry. for e-reade

13、rs alone, the mainland sold about 500, 000 units in 2009. in 2010, china's e-book market is expected to grow to about 3 million, with sales of 6 billion yuan, the researchers and experts predict huge market (electronic publishing), electronic reading will accelerate the content providers, hardwa

14、re makers, cooperation between channel provider, china，s general administration of press and publication publishing units are encouraged to hasten the development of electronic books, and support and encourage the traditional publishing units actively integrating resources, into the production field

15、 of e-readers,support the reader manufacturer to further enhance the product design, research and development capability, improve the product function. from the point of channel provider, as of may 2006, published more than 400 clubs across the country had been carried out internet publishing busine

16、ss, traditional bookstores have built shop on the net, the development of e-commerce according to a study published by the shanghai book fair, more than 90 per cent of the press releases will be published by 2010. in 2015, sales of electronic books in china will reach 10 billion yuan, and the contri

17、bution will be 50 percent of the total book with the development of internet technology and the popularization of the application, the scale of electronic publishing in our country has been further expanded, and the publishing forms have been varied and the inner capacity is more colorful.2at presen

18、t, the degree of enterprise and the degree of marketization of electronic publishing unit are higher in the charge since, pay income tax, implements three insurances for employees (or five social insurance and one housing fund) and enterprise three aspects, such as equivalent electronic publishing u

19、nit 137, accounting for 62.2% of the total number of annual inspection of electronic publishing unit, among them, the book publishing house's electronic publishing unit 81, independent electronic publishing units (including audio and video) 56. of the 137 units, the central government has 38 uni

20、ts. on the other hand, there are 149 units of independent accounting and only about 30 percent of book publishers according to rough statistics, the existing more than 150 sites across the country, involving the publication of the website (25%), editor in chief of the website editor of amount exceed

21、 the amount of 40%, more than 40000 workers with the development of electronic publishing, for listed companies publishing media, times publish!ng dnd new media in terms of such a company or a group of anhui, can use their own capital strength, really involved in the product research and development

22、 of electronic reading, and integration of resources, increase its new profit growth point, improve the competitiveness second, the development of china，s electronic publications of history and industry policy electronic publication development history in our country and the industrial policy electr

23、onic publications in china began in the mid - 80 - s some colleges and universities and scientific research units for the purpose of copyright protection, will be compiled by computer software publishing, the media form only a diskette at the time, china had not officially incorporated electronic pu

24、blications into the publishing management category, and the publication behavior was largely spontaneous in august 1994, the state council formally granted rights to the national press and publication administration management of electronic publishing, then clarifies the notion of a electronic publi

25、cation, the publisher of the examination and approval procedures, rules the identification code of electronic publications, and began the original electronic publications, electronic publications and business units to clean up. december 30, 19973day, press and publication administration promulgated

26、the regulations on electronic publications, since january 1, 1998, then developed some policies, so as to promote the healthy development of our country's electronic publishing industry. the industrial policy significance and the situation is as follows: 1, on june 27, 2002, general administrati

27、on of press dnd publication, according to the regulations on the administration of publication", the ministry of information industry and the measures for the administration of internet information service, ''internet publishing management interim provisions", in order to strengthe

28、n the management of internet publishing activities, safeguard the legitimate rights and interests of internet publishers and promote healthy and orderly development of the internet publishing industry in china on august 2, 2, 2004, issued by general administration of press and publication office und

29、er the state council on the implementation of the focal points for examination and approval of the electronic and internet game publication decision notice, in order to implement the state council to is really necessary to retain the administrative examination and approval of the project of setting

30、administrative licensing decision “， to promote administration according to law, slice solid version to introduce the management of electronic publications and internet game publications, protect the physical and mental health, not adults maintain electronic game publishing and internet games on nor

31、mal order to publications and electronic publications and internet game publisher，s legitimate rights and interests on february 21, 2008,general administration of press and publication under the state council according to the article published management cases, the state council to is really necessa

32、ry to retain the administrative examination and approval of the project of setting administrative licensing decision and the relevant laws and administrative rules and regulations, and issued "'regulations on electronic publication publishing, in order to strengthen the management of electr

33、onic publication publishing activities, promote the healthy development of the electronic publishing and numerous glory. in recent years, the e-book industry in china has developed rapidly. in 2010, china's e-reader sales are expected to reach 3 mill ion units, with sales of 6 billion yuan howev

34、er, experts believe that the electronic book market still has a low level of content production, inconsistent format, low service capability and copyright4such problems as lack of protection, lack of market access and exit mechanism, especially the ebook format due to increased costs, will have an i

35、nhibitory effect on industry development. therefore, the general administration of press and publication with electronic publishing company of science and technology, the national standardization technical committee of press and publication (raise), and other units set up in beijing "ebook (con

36、tent) standard project", and announced in recent studies related ebook standards general administration of press and publication, director-general of the department of science and technology and electronic publishing cabula chang said, "ebook (content) standard project" will be standa

37、rd preparation work, including system, signs such as terminology, classification, basic standards, ineluding the ebook content quality requirements, layout format, such as the service platform of product standards, including electric zishu emphasize content quality inspection requirements, distribut

38、ion statistics, it the redaction, the method of process control standards and access to exit mechanism of e-book industry management standards recently, general administration of press and publication, deputy director of sun shoushan said the general administration of press and publication will be f

39、rom the aspects of industry, products, standards, and technology to promote the development of electronic reading industry. all of these provide a favorable policy environment for the rapid development of electronic editions three, niche market - the e-reader market situation and competitive landsca

40、pe market segment - the e-reader market situation and competition pattern (a) the e-reader market demand of the product at present, the internet has become the main channel to readers access to information in our country. according to china，s sixth national national reading survey, including online

41、reading in our country, mobi1e reading, handheld reader and other digital media reading began to spread, adults of various types of digital media to read at a rate of 24. 5%. in all kinds of digital reading, network reading online first (15.7%), followed by zzmobile phone reading" (12. 7%), and

42、 about 4. 2% of people by pda, mp4, electronic dictionaries, reading, with 3. 3% of people read through the cd, and 1% of the people through the other hand5reading in digital ways such as holding e-readers about 2. 8 percent of all adults in the country read digital media rather than paper reader

43、9;s reading habits change, from "reading" to ''electronic reading7'), according to the information industry from traditional paper publication mode to diversified network electronic model transformation has become the trend of the times in electronic paper display technology as

44、 the core of electronic reader, the use of electronic information readers reading terminal are mostly pc, mobile phone, mp4, etc， reading effect and print media is far, and lcd screen for a long time to read the eye discomfort, pcs large size is not easy to keep reading, a variety of file formats su

45、ch as incompatible problem has brought about many problems for the reader, is a barrier to the inhibition of electronic reading industry development in this background, a kind of close to traditional reading habits, have a kind of paper reading effect, low power consumption, no radiation of the emer

46、gence of electronic paper display technology is causing a revolution to read after more than 20 years of development, the electronic paper display technology has been mature, according to south korean display market research body displaybank believe in market research, 2009, electronic paper as one

47、of the three display technology for the future, it will be a product of people，s daily life. e-reader is a handheld electronic reading and writing device that is portable, low-power, etcthe electronic paper display is a daily habit of reading and writing materia1. currently on the market of electron

48、ic paper reader, covers the most popular electronic technology and information technology, its core technology is mainly manifested in two aspects: first is the key technology link, the second is the integration of the application of the product the key technical link table now embedded software and

49、 hardware technology (embedded processor, storage, power management, system software), display technology, human-computer interaction, communication and interface, and so on;6in addition, it will also require the distribution of content and copyright protection. with the development of the digitalre

50、ading market, the intelligent human-computer interaction work ability and master the swimming electronic publishing resources ereader is becoming a new hot spot market at present, hanwang science and technology in china has a large technical advantage in the new e-reader market according to digitime

51、s in january 21, 2010, the latest analysis report, in 2010 the global electronic reader market scale will reach 9.3 million units, 16. 21 million units in 2011, 2012, 22.78 million, 22.78 million, 28.01 m訂lion. in 2010, the us will remain the largest market for e-readers, and the growth of the chine

52、se market will be the biggest displaysearch, a us research firm, predicts that the chinese market will account for 30 per cent of the global market in 2010, with nearly 3 million in tota 1. but with the rapid growth of the chinese market and a large population base, it should be bigger another autho

53、rity nextgen, according to the company，s latest report until 2013, all the ball the e-reader market will maintain a 124% compound annual growth rate, and will be more than $2. 5 billion at the end of 2013 the size of the market. (2) the market share and scale according to digitimes data statistics,

54、market share and scale global e-reader sales of 700000 units in 2008, growth in 2009 to 2009, the growth rate of more than 400% son in 2009, the global top three electric reader brand for the amazon kindle (amazon), hanwang technology of e-book and sony reader, three of the total sales accounted for

55、 more than 90% of global market share, and hanwang e-book also climbed to 9% in the global market share in october 2008, hanwang technology launched the series of electric paper series products, relying on its own technical strength and sales channels,it quickly grew into the world，s third most popu

56、lar e-paper brand with sales volume in china in 2009, hanwang，s technology was about 95% market share in the domestic electronic reader market, according to sadi. com. (3) the market pattern e-readers has become one of the most popular electronic products in 2010, and triggered by e-readers electron

57、ic publishing concept, and in the press and publication, the wider fields cause huge repercussion. behind because of its huge opportunity as well as the amazon kindle and han wang the e-book success of science and technology, the e-reader market is lured from different industry enterprises to join i

58、n the background at present, the world's leading e-reader manufacturers have the amazon, hanwang technology in our country, and japan，s sony, amazon and sony mainly in sales of outside market in our country, and hanwang technology in the e-reader market in china is in the lead, and is one by one

59、 step to expand the global market(4) the e-reader market barriers to entry electronic reader as one of the hot spot of electronic products market, the market entry barriers mainly embodied in two aspects, on the one hand, is a technical barriers, on the other hand is a resource barriers first of all, with the development of the e-reader market, simply for reading e-readers are not attractive, like mobile phones, mp3 players and other mobile devices, the future development direction of the electronic reader is necessarily combines many functions in one of the new products, such