企業(yè)領(lǐng)導者對策略思考與競爭力規(guī)劃應(yīng)有認識ppt課件

1、企業(yè)領(lǐng)導者對戰(zhàn)略思索與競爭力規(guī)劃應(yīng)有的認識徐強教授何謂戰(zhàn)略4戰(zhàn)略性規(guī)劃4戰(zhàn)略性管理者4戰(zhàn)略性領(lǐng)導4戰(zhàn)略的突現(xiàn)程序4戰(zhàn)略規(guī)劃實務(wù)4提升戰(zhàn)略決策的效能何謂戰(zhàn)略n決定企業(yè)根本的長期目標與目的，以及達成這些目標所需採取的行動與資源分配(Chandler, 1962)n一組具整合性與協(xié)調(diào)性的承諾與行動，以發(fā)掘中心才干和獲得競爭優(yōu)勢(Hitt, Ireland and Hoskisson, 1997)。戰(zhàn)略的層級n功能層級戰(zhàn)略n事業(yè)層級戰(zhàn)略n全球化戰(zhàn)略n公司層級戰(zhàn)略戰(zhàn)略性管理者n公司層級管理者n事業(yè)層級管理者n功能層級管理者競爭力n競爭力是企業(yè)生存的關(guān)鍵n無法獲得競爭力的企業(yè)，終將被環(huán)境所淘汰n競爭力無法

2、持續(xù)的企業(yè)，只能不斷緬懷過去的風光歲月，而逐漸感到時不我予n只需建構(gòu)出能讓競爭力持續(xù)的戰(zhàn)略，才干讓企業(yè)得以永續(xù)經(jīng)營。競爭力的分析競爭力的分析nPorter(1980) 五種競爭力分析架構(gòu)，是最為被廣泛運用的分析方式。獲得持續(xù)性競爭力n綜合而論，企業(yè)假設(shè)能n準確的分析產(chǎn)業(yè)競爭，了解產(chǎn)業(yè)的競爭態(tài)勢n並能深植中心競爭力，獲得競爭優(yōu)勢基礎(chǔ)n高築進入障礙，讓其他競爭者難以進入市場n適當時機與其他廠商協(xié)作，緩和市場競爭狀況n則企業(yè)便能夠建立持續(xù)性的競爭力企業(yè)體有機比擬理論n胚胎期n成長期n衰退期n成熟期n衰退期創(chuàng)造價值創(chuàng)造價值分配價值分配價值調(diào)整價值調(diào)整價值再生價值再生價值Top ManagementMi

3、ddle ManagementSupervisory ManagementConceptualHumanTechnical Management skills necessary at various levels of organizationVisionThe 21th century company, building the worlds greatest ValuesCustomer SatisfactionPeopleTeamworkContinuous improvementMission To provide products and services of such qual

4、ity that our customers will receive superior value, our employees and business partners will share in our success, and our stockholders will receive Sustained, superior return on their investmentdevelop that no one can make!Objectives1.Be the high QUALITY producer 5.Look for business opportunities2.

5、Improve employee relations 6.Increase technical capability3.Be the low COST producer 7.Be the GREAT producer4.Be the FAST-to-market producer 8.Increase management effectivenessRequired to achieve FAST, GREAT,QUALITY,COSTStrategiesPRODUCT MANUFATURING METHODES AND SYSTEMSMajor actions were going to take to make the objectives come trueWhat we are going to beWhat we believe inWhat were going to doWhere were going to winHow were going to winInitiativesProjects focused to make the s