京東2018成本計(jì)劃表

1、20182018年年度度電電商商項(xiàng)項(xiàng)目目經(jīng)經(jīng)營營預(yù)預(yù)算算預(yù)預(yù)估估分分析析表表科科目目公公式式1 1月月2 2月月3 3月月收收入入含含稅稅銷銷售售額額a a20,000.020,000.080,000.080,000.060,000.060,000.0控控制制平平均均最最低低銷銷售售利利潤潤30%30%6,000.06,000.024,000.024,000.018,000.018,000.0費(fèi)費(fèi)用用全年預(yù)估客單均價(jià)d/ad/a707070707070月均預(yù)估訂單數(shù)c1285.71142.86857.14全年預(yù)估轉(zhuǎn)化率c25.0%5.0%5.0%平臺(tái)傭金扣點(diǎn)d3/a5.00%5.00%5.00

2、%月所需訪客e2+e3e2+e35714571422857.222857.217142.817142.8日均訪客f2/a190.4667761.90667 571.42667日均單數(shù)e39.52333338.095333 28.571333快車費(fèi)用100020002000roi預(yù)估3.0%3.0%3.0%月月預(yù)預(yù)估估活活動(dòng)動(dòng)費(fèi)費(fèi)用用坑坑位位費(fèi)費(fèi)刷刷單單費(fèi)費(fèi)100010002000200020002000管管理理費(fèi)費(fèi)用用率率12.0%12.0%3.0%3.0%4.0%4.0%平平臺(tái)臺(tái)費(fèi)費(fèi)用用額額63,000.063,000.04,000.04,000.03,000.03,000.0保證金(只支付

3、第一年）c1*a50,000.00.00.0平臺(tái)使用年費(fèi)c2*a12,000.00.00.0平臺(tái)傭金扣點(diǎn)d31,000.04,000.03,000.0品品牌牌推推廣廣費(fèi)費(fèi)f2+f3f2+f32,200.02,200.04,200.04,200.04,200.04,200.0站內(nèi)推廣費(fèi)e13+e152,000.04,000.04,000.0站外推廣費(fèi)e3/a200.0200.0200.0快遞+物料費(fèi)7.102,028.58,114.36,085.7固固定定管管理理費(fèi)費(fèi)用用（辦辦公公室室均均攤攤）預(yù)預(yù)估估2,400.02,400.02,400.02,400.02,400.02,400.0總總費(fèi)費(fèi)用

4、用率率28%28%13%13%16%16%費(fèi)費(fèi)用用總總額額67,600.067,600.010,600.010,600.09,600.09,600.0毛毛利利（未未算算人人工工倉倉儲(chǔ)儲(chǔ)）毛毛利利率率注注：1 1、京京東東簽簽訂訂季季度度銷銷售售合合同同會(huì)會(huì)有有2-3%2-3%的的傭傭金金返返點(diǎn)點(diǎn) 快快車車投投入入返返點(diǎn)點(diǎn)2 2、京京東東每每個(gè)個(gè)禮禮拜拜會(huì)會(huì)有有提提前前一一周周的的活活動(dòng)動(dòng)排排期期（有有kpikpi要要求求）3 3、大大促促期期間間需需要要坑坑位位費(fèi)費(fèi)以以及及廣廣告告投投入入占占比比4 4、京京東東主主要要流流量量來來源源活活動(dòng)動(dòng)為為主主日日常常推推廣廣自自然然流流量量為為輔輔5

5、 5、后后期期入入倉倉以以及及自自營營費(fèi)費(fèi)用用需需另另外外核核算算（1818年年后后大大型型活活動(dòng)動(dòng)沒沒有有入入倉倉不不讓讓提提報(bào)報(bào)）6 6、可可以以提提供供秒秒殺殺品品進(jìn)進(jìn)行行換換流流量量（一一元元不不包包郵郵、9.99.9包包郵郵）7 7、京京東東日日常常定定價(jià)價(jià)會(huì)會(huì)高高于于天天貓貓20-100%20-100%（活活動(dòng)動(dòng)為為主主特特點(diǎn)點(diǎn)），大大促促活活動(dòng)動(dòng)價(jià)價(jià)必必須須同同價(jià)價(jià)或或低低于于天天貓貓 會(huì)會(huì)做做比比價(jià)價(jià)8 8、活活動(dòng)動(dòng)預(yù)預(yù)算算費(fèi)費(fèi)用用為為最最低低費(fèi)費(fèi)用用 會(huì)會(huì)隨隨著著定定價(jià)價(jià)成成正正比比例例增增長長4 4月月5 5月月6 6月月7 7月月8 8月月9 9月月1010月月1111月

6、月1212月月60,000.060,000.0200,000.0200,000.0800,000.0800,000.0360,000.0360,000.0360,000.0360,000.0360,000.0360,000.0600,000.0600,000.01,500,000.01,500,000.0600,000.0600,000.018,000.018,000.060,000.060,000.0240,000.0240,000.0108,000.0108,000.0108,000.0108,000.0108,000.0108,000.0180,000.0180,000.0450,000

7、.0450,000.0180,000.0180,000.0707070707070707070707070707070707070857.142857.1411428.575142.865142.865142.868571.4321428.578571.435.0%5.0%5.0%5.0%5.0%5.0%5.0%5.0%5.0%5.00%5.00%5.00%5.00%5.00%5.00%5.00%5.00%5.00%17142.817142.857142.857142.8228571.4228571.4102857.2102857.2102857.2102857.2102857.2102857

8、.2171428.6171428.6428571.4428571.4171428.6171428.6571.426671904.767619.0467 3428.5733 3428.5733 3428.5733 5714.286714285.71335714.286728.57133395.238380.95233 171.42867 171.42867 171.42867 285.71433714.285667285.71433200030001000050005000500050001500050003.0%3.0%3.0%3.0%3.0%3.0%3.0%3.0%3.0%200020001

9、00001000035000350001500015000150001500015000150002000020000600006000020000200004.0%4.0%1.2%1.2%0.3%0.3%0.7%0.7%0.7%0.7%0.7%0.7%0.4%0.4%0.2%0.2%0.4%0.4%3,000.03,000.010,000.010,000.040,000.040,000.018,000.018,000.018,000.018,000.018,000.018,000.030,000.030,000.075,000.075,000.030,000.030,000.00.00.00

10、.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.03,000.010,000.040,000.018,000.018,000.018,000.030,000.075,000.030,000.04,200.04,200.013,200.013,200.045,200.045,200.020,200.020,200.020,200.020,200.020,200.020,200.025,200.025,200.075,200.075,200.025,200.025,200.04,000.013,000.045,000.020,000.020,000.02

11、0,000.025,000.075,000.025,000.0200.0200.0200.0200.0200.0200.0200.0200.0200.06,085.720,285.781,142.836,514.336,514.336,514.360,857.2152,142.860,857.22,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.02,400.016%16%13%13%11%11%11%11%11

12、%11%11%11%10%10%10%10%10%10%9,600.09,600.025,600.025,600.087,600.087,600.040,600.040,600.040,600.040,600.040,600.040,600.057,600.057,600.0152,600.0152,600.057,600.057,600.020182018年年度度電電商商項(xiàng)項(xiàng)目目經(jīng)經(jīng)營營預(yù)預(yù)算算預(yù)預(yù)估估分分析析表表總總合合計(jì)計(jì)5,000,000.05,000,000.01,500,000.01,500,000.071428.561428571.21428571.2600001960001960000.3%0.