BEC-higherpresentation的材料_完美打印版

1、轉(zhuǎn)載bec高級口語presentation的材料口語具體的考試形式就不多說了，相信大家都知道，這里主要說一下presentation部分經(jīng)常考的內(nèi) 容。由于很多同學(xué)的專業(yè)并不是和商務(wù)有關(guān)的，因此積累一定的商務(wù)知識和素材就十分必要。首先是marketing, 一般presbec高級口試通關(guān)背誦entation部分考官會給三個(gè)題fl供你選擇，可 以說必有一道是關(guān)于marketing的，所以這方面的材料要好好準(zhǔn)備。以下是我當(dāng)時(shí)準(zhǔn)備的一些常用 材料。i. pricing strategy1. the product itself: the cost of producing plus your exp

2、ecting profit2. similar products, the rival firms: what are their prices? what are your product's competitiveadvantages? in what aspect does your product superior to others? this can add extra value to your product3. target customer: whether they are wealthy or not? can they afford the price?ex:

3、 how to ensure that price levels for new products are set appropriately?o1 the first problem is who your target customers are. their income, occupation, preference. 02 do market research to make sure whether your target customers can afford the price level. there are mainly four ways of doing market

4、 research: survey, teleph one in terview, observation and questionnaire03 test your product in a small region. find out how it sells, get the feedbacks of the customers. decide whether to make any adjustment.ii. product packageex: the importance of packaging products appropriatelyo1 traditi on ally,

5、 the purpose of packagi ng a product is to protect the product or to make it convenient for carrying, as some products are liquid or sticky.02 today, the package add value to the product, especially to the consumer goods. the package is the producfs first impression to the customer. they may judge t

6、he quality of the product by its package and decide whether to buy it or not. sometimes, a gorgeous package is a symbol of identity, especially when the product serves as a gift or present.03 you have to packaging your products appropriately so that your products can stand out from the crowd and be

7、bought by the customers.iii. diversificatio nex: the importance of product diversification to the success of a business這時(shí)你可能對product diversification并不是很熟悉，可以舉一些案例，比如,the case of coca-cola:despite of its regular cola, it produce diet cola for people who get diabetes or adiposity problems. 然后借以說明produ

8、ct diversification的作用。o1 meet the needs of different customers.02 in crease the company's market shares/market pen etrati on.03 marketing segmentation: the division of potential buyers according to age, sex, lifestyle, etc with the aim of designing and promoting goods and services to meet their

9、specific need.（此定義 引自牛津英漢雙解商務(wù)英語辭典，我認(rèn)為很不錯(cuò)的一本商務(wù)英語詞典，每個(gè)詞匯都有在商務(wù)方 而的中英兩種解釋和例句）iv. advertising1. mediao1 the types of media: tv and radio commercial, newspapers and magazine, poster and bill board, direct mail, the internet, etc 02 advantages and disadvantages of the major typestv: high attention, combina

10、tion of sight, sound and motion; high cost and less audienee selectivity.newspaper: flexibility, good local market coverage, broad acceptance; short life, poor reproduction quality.magazine: high geographic and demographic selectivity, credibility, long life, good pass-along readership; having rival

11、s in the same magazine.direct mail: audience selectivity, flexibility, no ad competition within the same medium; relatively high cost, junk mail image.internet: high reach of international audienee, similar effect as tv commercial, interactive; the users of internet are limited, compared with tv.03

12、consider your target audience and your budget to make a wise decision.2. agencyo1 select a suitable agencya. consider the reputation and past performances of the agency. agencies provide the client with the services of highly skilled individuals who are specialists in their chosen field.b. same comp

13、ensation philosophies. different compensation systems may result in disagreement.c. stability in agency's policies. mergers and acquisitions may lead to policy changes. this will have negative effect on the performance of the agency.02 ensure that agencies maintain a high level of effectiveness.

14、a. regular reviews: financial and qualitative assessments.b. financial audit: it is designed to verify costs and expenses, salaries for the employees, and payments to the media and outside suppliersc. give detailed instructions or certain trainings to the agencies about how to represent a company.d.

15、 make full disclosure of any potential and existing conflict of interest. one agency cannot run two accounts which are indirect competition with each other. in some cases, even indirect competition will not be tolerated.3. trade fair and exhibit!ono1 types of exhibition. what are exhibited? whether

16、it is related to your field? whether you can find potential customers, suppliers, or partners?02 scale of exhibition. how many participants are listed? whether it is local or national or internati onal?03 publicity of exhibiti on. how far is the orga nizer willing to in crease public aware ness? whe

17、ther they are able to attract public attention and the leading companies of the field?04 cost of admission. some of the exhibitions are relatively high, because they wish to attract only the professionals of their own field. some are admission free, because their target market is the entirepopuiatio

18、n.05 other points: location, transpoliation, accommodation and timeex: the importanee of selecting appropriate members of staff to attend exhibitions.o1 the exhibition is a stage for a company to exhibit its product, capacity and credibility.02 the members need to know every aspect of the product an

19、d the company, and what the company wants in the exhibition.03 they should have eloquence to promote the product and the flexibility to adapt to the changes.04 because they represent the image of the company, they should also have a good physical appearance.v. market researchthe definition of market

20、 research: study carried out by a company before launching a new product, i nto the n eeds, lifestyle, in come, etc of potential buyers and to measure the success of similar products that are already available. it may involve interviewing people in the street or giving away sample product.o1 market

21、research can be done for both a product and a company. as for a product, it is the first step when promoting a new product. it can find out whether the market accept the product or not. as for the company, market research can find out the customers1 opinion about the after-sales services and corpora

22、te image.02 there are generally four ways of doing market research, observation, survey, questionnaire and teleph one interview 03 there are four procedures while doing market research. first, represent suitable questions.second, record the customers' feedbacks. third, gather these statistics. f

23、orth, analyse them and draw a conclusion.vi. salesex: how to sell a product effectively in international markets.o1 advertising. choose a media to advertise your products in a foreign country, tv commercials, magazines, bill board, or etc. make sure it suits the local tastes. maybe you can try to se

24、ll on the net; it will receive the world-wide attention.02 do market research. find out whether the products are accepted by foreign customers. it can be carried out as surveys, observations, and questionnaires03 adjust your product to the local tastes. although the case of your products are the sam

25、e, you can change some details, lake ikea, the largest furniture retailer; for example, is doing well in suiting the local taste.04 what i want to put emphasis on is franchising. franchising is a good way to sell your prosuct in a foreign country. as local businessmen understand their own culture be

26、st.其次是hr management,這一部分也很重要，而且這些材料在寫作時(shí)都可以派上用場i.recruitme ntex: how to ensure that the best candidate for a post is selected.how to organise an effective recruitment drive.o1 hiring a new employee is an investment. getting a niche person for a niche role will add value to an organization. organizati

27、on can never be sure that they have selected the right person until he or she starts working, but an efficient recruitment and selection process can reduce the risk. 02 produce an accurate job description, a list of skills, experience, attitudes and so on.03 choose the best recruitment method: inter

28、nal recruitment, job advertisements, recruitment agencies and headhunting/executive search04 a shortlist of candidates will then be draw up to be put through the company's recruitment processes, usually interviews. this will produce the ideal can didate.05 negotiate terms with this candidate it

29、should be both affordable for the company and attractive enough to get the ideal can didate.ii. motivatio nex: how to achieve and maintain high motivation among a workforcethe imports nee to a company of having well motivated staffs o1 well motivated staffs can add value to the company. they are ent

30、husiastic, creative and loyal.they increase the productivity and quality.02 spiritual motivation.a. give employees guidanee when they are just recruitedb. demonstrate a commitment to career development and promotion from within.c. forster a sense of team spirit.d. publicly recognize and congratulate

31、 employees for good work.03 material motivationa. set incentive schemes: profit sharing, bonus schemeb. fringe benefits: company car, contribution to pension/health scheme, relation allowanee.c. establish the incentive-based compensation system.iii. career developmentex: the importance of having a c

32、areer plan in order to achieve high levels of success at work.the imports nee of acquiri ng a range of skills throughout your career.how to assess the career opportunities provided by different types of companies.o1 when people first entering a company, many dream that they will one day be running a

33、 major busi ness, wielding power and in flue ncing market. but only a few of them succeed. for the rest, compromise, mediocrity and alternative career will be their lot.02 if you want to climb up to the summit, the first thing you have to do is having a career plan. it should be a long-run plan and

34、be set out one step after another. maybe you can start with increasing your sales volume by 10%. make a marvelous proposal of the problem happens to your department and draw the manager5s attention to promote you to the manager assistant. then you know what you should do, work hard, be creative and

35、wait for the next promotion. see, step by step, you will achieve high level of success at work.iv. trainingex: how to monitor internal staff training scheme effectively.the import a nee of a cumulous program of staff training within a compa ny.how to evaluate the effectiveness of company training pr

36、ogram.o1 staff training is a wirvwin situati on. it both benefit the compa ny and the staff members .it offers opportunities to staffs who want to acquire some specialized skills and improve themselves. it also increase the efficiency which means more profit to the company. moreover, the company can

37、 pass its corporate culture to the staffs during the training.02 as for the internal staff training, the training and enterprise councils should take this responsibility. before the training, they first have to do a survey to find out which training course is welcomed by staff, compare it with the c

38、ompany's objectives, and then make a final decision. second, they will select a trainer and make a schedule for the course. it can be an on the job training, which means employees learn while undertaking the job, or off the job training, which means employees are trained away from the actual job

39、 it really depends.03 after the training, the hr departme nt should arrange in terviews with the employees who took part in the training and get feedbacks to improve the training in the future. the evaluation system also contains evaluate the performsnces of these staffs and make comparisons between

40、 the previous performances and the present ones. if the present performances are better and staffs make more profits than before, the training program can be seen as effective, especially when the compa ny's output i s well over i t s in put.v. communicationex: how to ensure appropriate levels o

41、f confidentiality over the long-term staffing plans of a company.o1 we all heard about the business espi on age. one compa ny sends people to another compa ny to gather sensitive information. the law forbids these indecent behaviors. but these behaviors are always difficult to legally identify. what

42、 the company can do is taking care of itself and make the sensitive information confidential.02 firstly, the company should be aware of the recruitment process cv or resume can sometimes tell whether a candidate is sent by its competitors.03 sec on dly, give differe nt rights to d if fere nt levels

43、of staff on access to the company's important docume nts.04 thirdly, add code to the computer and in stall firewall ex: the importance of providing employees with clear job descriptions.o1 it is part of the incentive schemes and communicatio n. it improves the comm unication with you and your em

44、ployees and motivates them. they will feel being recognized publicly and devote themselves to their work.02 the job descripti ons in elude requirement of any skills, resp on sibility and payme nt.vi. health and safetyex: the importanee of a safe working environment for maintaining staff morale.how t

45、o develop a responsible attitude among staff to the health and safety requirement of a company.the importanee to a company of having a health and safety policyo1 it is an essential part of laws concerning the workplace. health and safety regulation must be followed by employers and employees to prev

46、ent accidents and protect the health of people at work. in the uk, there regulations are based on the health and safety at work act of 1974 and an important part of an employee's con tract of employment.02 the health and safety policy not only is required by law, but also ben efits the compa ny. with the health and safety policy, staff may think the company cares for them. they will devotethemselves harder to the wo