BEC商務(wù)英語高級寫作 書信Letter

1、BEC HIGHER Letter Writing九大常用公務(wù)信函n申請信n資詢信n推薦信n感謝信n投訴信 n道歉信n邀請信n訂貨信n建議信Letter 例題例題nYour company has been approached by an American motor vehicle company which wants you to act its agent, selling its products in your country. You have been asked to write back to the US firm.nWrite the letter, giving a

2、 description of your country and its markets. Describe the sort of products which sell well in your country, the kind of customers that might be interested in American vehicles and what problems the US company might face.nWrite 200-250 words on your Answer Sheet.Letter的兩種基本格式的兩種基本格式n Block Style要求le

3、tter每部分從左邊頂格寫起，段落之間空一行。n Indented Style信頭和信內(nèi)地址縮行寫，它要求每一行均比上一行縮進(jìn)一格，呈梯形狀。日期位于右上方。結(jié)尾敬辭位于中間偏右處。Letter寫作規(guī)范寫作規(guī)范Salutation常用的表達(dá)：常用的表達(dá)：Dear Sir or Madam-Yours faithfullyDear Mr. / Miss. /Ms. Smith-Yours sincerelyTo whom it may concern Smith-Yours sincerelyDear John-Best wishes (關(guān)系比較親密)注意：注意：英式：末尾逗號；美式，末尾冒號英

4、式：Mr, Mrs, Messrs,(不加點(diǎn))美式：Mr., Mrs., Messrs.,(加點(diǎn))日期寫作日期寫作英文日期的四種寫法：英文日期的四種寫法：12 June, 2012;12th June,2012;June 12,2012;June 12th,2012 書信的寫作框架書信的寫作框架開頭段寫作：n 若是主動去函，一般則寫： “個(gè)人，公司介紹”+“寫作目的” n若是回函，一般則寫： “表示收到來信”+“寫作目的”回函常用的表達(dá)方法回函常用的表達(dá)方法nThank you for your letter of/dated 15 July.nWith reference to/Furthe

5、r to/In reply to/With regard tonWe have received your letter of (date), enclosing nA point in your letter gives us great concern that 告知寫信目的告知寫信目的I am writing to enquire aboutI am writing in the purpose ofI am writing to confirmI am writing with reference to中間部分的寫作基本原則：每一段落展開一個(gè)提綱，一般有4個(gè)提綱左右,每個(gè)提綱用3，4句

6、話展開：n 改寫提綱一n 改寫提綱二n 改寫提綱三n 改寫提綱四中間段常用的連接詞句“引入提綱主題”的表達(dá)方法 nAs to/for nWith reference to nFurther to nWith regard to nRegarding nIn terms of nIn regards to nConcerning 表明原因nThis is owing to nDue tonAs a result of nBecause of nOn account of 要求采取行動nPlease could younPlease do me a favor tonWe would be gra

7、teful if you couldnWe would appreciate it if u could as soon as possible 結(jié)尾段n “有問題請告知我方”+表示感謝+期待回應(yīng)n 表示“有問題請告知我方”的表達(dá)：（1）Should you have any questions, please do not hesitate to. （2）If you have any further questions, please contact me on (3) Please feel free to contact me if you have any further quest

8、ions.表示“感謝”的表達(dá)（1）My appreciation to you for your generous help is beyond words. （2）Words fail me when I want to express my sincere gratitude to you. （3）I take this opportunity to show my heartfelt appreciation for the kind assistance you rendered me.nI look forward to receiving your reply/order/prod

9、ucts/etc.nLooking forward to hearing from you.Sample Dear Sirs,Thank you very much for you letter dated July 10th, 2008, inviting us to act as your agent to sell your vehicles in China. We really appreciate your interest in our firm and are writing to discuss the details of the cooperation. As you m

10、ay know, China is a huge market with 1.3 million consumers, whose GDP has been growing at around 10% in past decades ever since reform and opening-up in 1978. Therefore, we can predict the market potential here is huge. However, China is still a developing country, and customers here still can not a

11、fford the luxury cars. As a result, small-sized and energy-saving automobiles are favored by consumers here, as illustrated in the sales bulletin published by the relevant authorities. In terms of potential customers, successful businessmen, city white-collars for foreign companies and civil servant

12、s could gradually improve their economic situation and become your target customers. As for the possible problems we might face, I want to draw your attention is the possible stiff competition, insufficient infrastructure and the lack of parking facilities in China. When designing your production as

13、 well as marketing Strategies, I hope you could take these thorny issues into consideration and get well prepared. However, with the speedy economic development, we are confident these problems will be worked out and your products will have a bright future Here. We look forward to our future coopera

14、tion and believer it will lead to our mutual benefit. Exercise one Your company has been approached by a big British telephone company asking you to be the agent in China for their new mobile phones. You have been asked to write back to the British firm.Write the letter, giving a description of your

15、 country and its markets. Describe the mobile phone market at the moment, its likely development and future and what the British firm will need to do to compete. Indicate any particular problems the British company may have to face. Write 200-250 words on your answer sheet. March 16, 2003Dear Mr. Ro

16、binson,Thank you for your letter of 6 March 2003, asking if we would consider marketing your new mobilephones in China.In principle, we are definitely interested, but we need to make certain facts clear to you.Some five years ago, there were very few mobile phone uses in China. Now, use of mobile ph

17、ones is accelerating every day and more people use them as essential tools in the world of business.With a population of one billion, Chinas market for mobile phones is extremely promising at the moment, but some major companies in this field, such as Motorola, Ericsson and Nokia, already have a str

18、ong base throughout China.China Telecom still have the monopoly of providing the network service throughout China, but, by analogy with what has happened in other countries, an enormous demand for cheap mobile phones and cheap service will probably cause China Telecom to lose its service monopoly. Y

19、ou should, therefore, be thinking in terms of setting up a network in China and not just selling telephone equipment.There are some problem you will have to face. Mobile phone manufacturers in China now are constantly upgrading their models, makes them smaller, and even giving them the ability to se

20、nd and receive fax and e-mail messages. You will need to provide all these facilities and more. Chinese customs duties are very high and, therefore, we will need to set-up joint-venture factories in China itself, to avoid prohibitive import taxes.I hope the above information is helpful, I think we s

21、hould meet as soon as possible to consider future arrangements.I look forward to hearing from you.Yours sincerely,Wu Mou HuaSampleDear Students,My name is peter, manage ring director for Education for All Institute. Thank you for your letter dated July 3rd, 2009, inquiring information on the benefit

22、s to the city from the presence of our organization. And we warmly welcome requests for aid in research, especially from students. Let me start by explaining about the relationship between us and the city. The burgeoning development has unfortunately also caused the impoverished and the underprivile

23、ged to be solely neglected. We attempt to bridge this gap by providing free education to children between the ages of 5 to 17 from scheduled castes and tribes. We also regularly interact with the state government on issues of legislature and educational policy. It is our aim to push for amandate on

24、inclusive education and aid in the construction of schools friendly to the disabled. Over our five years inception, we have successfully educated over 250 students and secured employment on further vocational training for close to a 100. As for our future plans, we hope to double these statistics in the next five years and construct our very own institution for those with special needs. Of course, we will continue to lobby for increased expenditure on educational infrastructure and making it