萬(wàn)州茶產(chǎn)業(yè)發(fā)展特點(diǎn)問(wèn)題及對(duì)策建議

1、    萬(wàn)州茶產(chǎn)業(yè)發(fā)展特點(diǎn)問(wèn)題及對(duì)策建議    楊貴中李佛關(guān)張煜摘要 分析了萬(wàn)州茶產(chǎn)業(yè)發(fā)展特點(diǎn)及存在的問(wèn)題：萬(wàn)州茶葉具有品質(zhì)高、企業(yè)經(jīng)營(yíng)模式多樣、產(chǎn)業(yè)規(guī)模處于擴(kuò)張階段、本地市場(chǎng)占有率提升潛力大、互聯(lián)網(wǎng)市場(chǎng)有待開(kāi)發(fā)等特點(diǎn)，面臨勞動(dòng)力短缺和成本上升、煤改氣成本高昂、補(bǔ)貼措施有待改進(jìn)、部分茶企生存困難、“三峽”茶葉公共品牌打造面臨挑戰(zhàn)等問(wèn)題。為了做大做強(qiáng)萬(wàn)州茶產(chǎn)業(yè)，建議政府部門(mén)：補(bǔ)貼有機(jī)食品（茶葉）認(rèn)證和綠色食品（茶葉）認(rèn)證的茶葉企業(yè);統(tǒng)籌規(guī)劃萬(wàn)州茶旅發(fā)展;舉辦“三峽茶”品鑒年會(huì);組建萬(wàn)州茶葉集團(tuán)。關(guān)鍵詞 萬(wàn)州茶產(chǎn)業(yè);品牌知名度;茶產(chǎn)業(yè)鏈s-9 a0517-6

2、611（2019）21-0267-04doi：10.3969/j.issn.0517-6611.2019.21.080開(kāi)放科學(xué)（資源服務(wù)）標(biāo)識(shí)碼（osid）：characteristics， problems and countermeasures of wanzhou tea industry developmentyang guizhong，li foguan，zhang yu（college of finance and economics，chongqing three gorges university， chongqing 404110）abstract the developme

3、nt chavacteristics and problems of wanzhou tea industry were analyzed：wanzhou tea has the characteristics of high quality， diversified business models， expansion of industrial scale， potential for local market share， and development of the internet market. wanzhou tea faces labor shortages and risin

4、g costs， high cost of coal to gas， subsidy measures to be improved， difficulties in the survival of some tea enterprises， and challenges to the creation of the “three gorges” tea public brand. in order to enlarge and strengthen the wanzhou tea industry， we recommend some suggestions for the governme

5、nt departments：subsidize tea companies that apply for organic food （tea） certification or green food （tea） certification;plan the development of wanzhou tea tourism as a whole;hold the “ three gorges” tea tasting annual meeting;establish the wanzhou tea group.key words wanzhou tea industry;brand awareness;tea industry chain基金項(xiàng)目 重慶市教委社會(huì)科學(xué)規(guī)劃一般項(xiàng)目（16skgh149）;