零售常遇詞匯縮寫

1、.【年終整理】零售業(yè)常遇詞匯、縮寫注釋： 詞匯可能涉及英式叫法或者美式叫法，以及單詞本身即為多義詞。僅供參考，歡迎跟帖補充division品類category大類sub-category子類（中類）fresh food生鮮grocery雜貨HBC=Health and Beauty Care日化appliance或 electronics家電RTE=ready to eat熟食DSPM Distribution分銷DC 分銷中心Merchandising助銷BCP (Basic Call Procedure)基本訪問門店流程.PCP Priority Communication Package

2、重點活動溝通函DSPM Report 店內(nèi)表現(xiàn)報告SFT (Sales Fundamental Tracking)店內(nèi)信息跟蹤Business Review Index Vs YA對比去年增長比例FY Fiscal Year財政年度YTD Year to date財年至今Shipment進貨量break even持平mix 占比comparable=comp.可比budget預算target/goal目標GP=gross profit=gross margin毛利GP rate毛利率purchase cost采購成本purchase price進價special offer特價selling

3、price售價VIP price會員價original purchase price原進價lowest purchase price最低進價Monthly Letter月度回顧Volume Target Target銷量目標Tracking form跟蹤表TFI短期促銷基金B(yǎng)DF 品牌發(fā)展基金CI達成銷量目標給予客戶的獎勵.Shopper Marketing購物者營銷Value share/ Volume share銷售額份額 / 銷售量分額Category share=Value share品類份額Corporate share綜合份額YOY(year of year) report同比年報

4、ISP In Store Presence店內(nèi)表現(xiàn)QPP Quarterly Priority Plan季度重點計劃TPR 零時降價Discount折扣Promotion Pack促銷裝Allocation配額bakery烘焙制品chinese bakery面點、中式點心stock count盤點stock inventory庫存周轉(zhuǎn)OOS (Out of stock)缺貨standard assortment標準配置，商品應該備有的clearance清貨delivery mode物流模式supplier devlier或 direct delivery直送NBB（ never be beat

5、en） 永不言敗的單品，即價格在同行中最低NBO（ never be out）永不缺貨seasan change換季.Cateman Category Management品類管理Reinvention (貨架 ) 革新Handle Object處理反對意見PSF (Persuasive selling format)說服性銷售規(guī)程AP (Account Penetration)客戶滲透Communication Skill溝通技巧planogram=POG貨架圖modular商品陳列圖end-cap端架podium 花車 / 堆頭home area正常排面facing排面，貨架陳列中，商品正

6、面朝向顧客的排數(shù)hook 掛鉤OSD 貨架外陳列Basket size客單價，也可以說per customer transactionTraffic客流量Purchasing decision tree消費者決策樹first in first out先進先出，商品補貨的原則，先到貨的商品先出庫，先出庫的商品先上架，先上架的商品先銷售，以保證商品的快速周轉(zhuǎn)。KDM (Key Decision Maker)關(guān)鍵決策人MM市場經(jīng)理AD副總監(jiān)VP副總裁format director業(yè)態(tài)總監(jiān)district manager區(qū)總division manager副總.department manager處長

7、supervisor課長staff員工SPG或 promoter促銷員BC(Beauty Consultant)美容顧問water tag水標security tag防盜扣petition簽呈cigarette&wine cabinet煙酒精品柜fixtures陳列道具locker存包柜supply of goods=merchandise supplier貨源stockout=out of stock缺貨problems existing in cooperating with supplier供應商合作的問題ordering qty.訂貨量estimation qty.或 project qty.預估量actual sales volume實際銷量enlarge the merchandise supply增加資源participate in the completition參與競爭increase the market share增加市場份額special display特殊陳列advertising space廣告位promotion space促銷位