座椅電梯市場(chǎng)前景PPT學(xué)習(xí)教案

1、會(huì)計(jì)學(xué)1座椅電梯市場(chǎng)前景座椅電梯市場(chǎng)前景2目標(biāo) Goals第1頁/共14頁3國內(nèi)人民居住水平的提高，越來越多的別墅，聯(lián)排，復(fù)式建筑Due to increased affluence, more multi-level houses, townhouses and apartments are being constructed人口老齡化趨勢(shì)，越來越多的老年人面臨上下樓困難Aging population facing mobility issues文明程度的提高，對(duì)殘障人士的出行方便越來越重視The industry is adapting to accomodate the disable

2、d中國無障礙升降設(shè)備市場(chǎng)基礎(chǔ)Current status of the barrier -free Equipment Market in China市場(chǎng)機(jī)遇 Market Opportunity第2頁/共14頁4 老年人：1.44億 Aging demographic-144million seniors 占全人口：11% Represents 11% of total population 年均增長(zhǎng)：3% Average annual increase is 3%有2800萬生活比較富裕老年人，以一家四個(gè)老年人考慮，將有700萬個(gè)家庭有能力購買助力梯There are 28 million

3、 affluent seniors in China. Assuming four seniors per household, there are potential sales of 7 million units 圖片，表格位置老年人市場(chǎng) Aged第3頁/共14頁5 殘障人士： Physically Challenged: 全國6700多萬殘障人士67 million disabled in China 預(yù)計(jì)有500萬臺(tái)各類無障礙升降設(shè)備的需求Estimated potential demand for lift equipment: 5 million units殘障人士市場(chǎng) Phys

4、ically Challenged第4頁/共14頁6Existing Villas and Nursing homes（Data source: maketing analysis of seatlift in China, 2013)別墅50萬套1.8萬臺(tái) 18,000 Units養(yǎng)老院1.87萬個(gè)500,000 Villas0.37萬臺(tái)18,700 nursing homes 3,700 Units總計(jì)2.17萬臺(tái)Total: 21,700 units現(xiàn)有市場(chǎng)預(yù)計(jì) Existing Market 第5頁/共14頁7 助力梯不需要井道，不破壞結(jié)構(gòu)，造價(jià)低廉，更適合于：聯(lián)排、復(fù)式、文物保護(hù)建筑

5、等不能安裝常規(guī)電梯的場(chǎng)合Stairlifts do not require a shaft, minimal impact on original construction, lower cost. More suitable for buildings where a typical elevator cannot be installed, such as terrace, duplex apartment, heritage building etc. 比較結(jié)果：Conclusion of comparison: 別墅梯 Villa lift助力梯Stairlift 功率 power2.

6、2kw0.32kw噪音 noise55db32db速度 speed0.4m/s0.12m/s占用面積 area 4無 NO機(jī)房 machine無 NO 無 NO 井道 shaft有 YES 無 NO 建筑影響Construction 有 YES 無 NO 關(guān)人現(xiàn)象Persons locked有 YES 無 NO 安裝 installation1-2周1-2 weeks1天1 day成本cost高 (約8-13萬人民幣，不包括井道費(fèi)用）HIGH （around RMB 80K-130K, not includes the hoistway cost)低 （約為4-6萬 ）LOW（around R

7、MB 40K-60K維護(hù)maintenance至少1次/月at least 1time/month基本無需保養(yǎng)maintenance free助力梯優(yōu)勢(shì) Advantages of Stairlift第6頁/共14頁8 市場(chǎng)成熟度有待培養(yǎng)Market is not educated客戶了解程度不夠Product is not well known by consumers 獲取項(xiàng)目信息較難Difficulty in finding projects挑戰(zhàn) Challenges: 由電梯行業(yè)項(xiàng)目銷售模式轉(zhuǎn)變?yōu)槭袌?chǎng)營銷模式 Adapt elevator marketing tactics to St

8、airlifts marketing 傳統(tǒng)宣傳模式與現(xiàn)代宣傳模式(如網(wǎng)絡(luò)、廣告投放等）相結(jié)合，大力推廣概念及產(chǎn)品 Combine “traditional” marketing with modern marketing i.e. internet, social media etc. Focus on product promotion and market concept 大力發(fā)展經(jīng)銷商，建立營銷網(wǎng)絡(luò) Build dealer network應(yīng)對(duì)策略 Solutions:市場(chǎng)挑戰(zhàn)和應(yīng)對(duì) Challenge & Solution第7頁/共14頁9 直線型座椅助力梯Straight r

9、ail stairlift適用于復(fù)式，兩層樓，無需拐彎建筑Used for stairways without corners載重120kg-160kgCapacity:120kg-160kg速度: 0.12m/sSpeed: 0.12m/s直線梯 Straight Rail 第8頁/共14頁10 曲線型座椅助力梯Curved rail stairlift適用于各種樓梯結(jié)構(gòu)Can be used in all kinds of stairways載重120kg-160kgCapacity:120kg-160kg速度0.12m/sSpeed: 0.12m/s曲線梯 Curved Rail第9頁/

10、共14頁11 技術(shù)先進(jìn)：以德國技術(shù)為主，結(jié)合全球各地區(qū)需求綜合研發(fā)Advanced technology: poduct is based on German technology and combines expertise from around the world 安全可靠：多重安全保護(hù)，符合CSA、UL、CE等標(biāo)準(zhǔn)Safety and reliability: multiple safety protection, meets CSA, UL & CE Standards全球采購策略，采用進(jìn)口馬達(dá)、PCB板。其它電器部件，均由OMRON等著名公司提供Global sourcin

11、g strategy: imported motor & PCB board. Other electrical components are from world class companies such as OMRON模塊化設(shè)計(jì)：一天內(nèi)可以完成的快捷安裝Modular design: can be quickly installed within one day按照人體工程學(xué)設(shè)計(jì)的座椅，提供最佳的舒適感和最方便的操作方式Ergonomically designed seat: for comfort and ease of operation希姆斯優(yōu)勢(shì) Strong Points

12、 of Symax第10頁/共14頁12 垂直式輪椅升降平臺(tái) Vertical wheelchair platform:螺桿驅(qū)動(dòng) Screw drive載重300-400kg Capacity:300-400kg速度3米/分鐘 Speed: 3m/minute室內(nèi)外適用 Indoor/outdoor application各種公共建筑無障礙通道Barrier-free access for public buildings別墅或者小區(qū)建筑無障礙通道Barrier-free access for residential complexes家用升降平臺(tái)Barrier-free access to personal homes2014研發(fā)計(jì)劃 R&D plan in 2014第11頁/共14頁13 圖片，表格位置斜掛式輪椅升降平臺(tái) Incline Wheelchair Platform：鋼絲繩球鏈驅(qū)動(dòng) 載重250kg 速度0.15米/秒 室內(nèi)外使用 適用場(chǎng)合 Application:各種公共建筑無障礙通道Barrier-free access for public buildings別墅或者小區(qū)建筑無障礙通道Barrier-free