小米海外場和IOT業(yè)務驅(qū)動公司2019年營收達到2058億元

1、小米：海外市場和IOT業(yè)務驅(qū)動公司2019年營收達到2058億元根據(jù)小米發(fā)布的2019年財報，2019年公司營收同比增長18豚2058億元,調(diào)整后凈利潤為115億元，同比增長34.8%。IOT、互聯(lián)網(wǎng)業(yè)務增長強勁，海外市場擴張取得成效，顯著驅(qū)動了業(yè)績的增長。In 2019Total revenue was RMB205.8 billion, up 17.7% YoYAdjusted net profit1 was RMB11.5 bl Ilion tUp 34.8% YoYR0M&nLRM白 bITC40Xiaomi has achieved tremendous growthsinc

2、e our inception205.Su174 gCAGP 112,22010 2Q11 2012 2013 2014 2015 2016 2017 2D I S 2Q19公司2010年成立以來，以年復合增長率112%勺增速高速成長，目前已經(jīng)是年營收規(guī)模超過2000億元的公司。2010 Xiaomi was ffoundied2012 Revenue surpassed RMB10 billion201 4 Revenue surpassed U&D10 billion, the fastest ever32017 Revenue surpassed RMB100 billion20

3、19 Became the youngest company on Fortuno Global 500 lit in August< ranked Nq,4682019 Rgverig surpassed AMB200 bMion4季度，公司總營收為565億元，同比增長27.1%,智能手機營收同比增長22.8%, iOT營收同比增長30.5%,互聯(lián)網(wǎng)服務營收同比增長41.1%,各業(yè)務版塊均取得顯著增長。In Q4 20194019.5Total revenue was RMB56.5 billion, up 27.1% YoY30.5%Adjusted net profit1 was

4、RMB2,3 billion, up 26.5% YoY25 J30. a iratnwiQ4 2019 I喇blMiyl* fro«iuE：iB Onvi公司在研發(fā)方面持續(xù)保持較大投入，2019年整個研發(fā)投入為75億元，預計2020年將超過100億元。Increasing investments in R&DAccumulative R&D expenses from 2016 io 2020 expected to surpass RMB2S.6 billionR&D expenses in 2019 increased 297% YoYR&D e

5、xpenses in 2020 expected to surpass RMB1 0 bilbon公司奏響向高端手機進軍的號角，2020年發(fā)布的米10系列產(chǎn)品以不妥協(xié)的品質(zhì)和交個朋友的價格獲得了用戶的認可，銷售超出預期。Mi 10 series has achieved success in the premium marketMi 10 ProLaunched on February 1 3, 20208GB+256GB RME?4,99912GB+256GB RMB5.4991 2GB+51 2GB RMB5.999Mi 1 0 Pro is we卜received by the mark

6、et,with shipments exceeding our original targetMI 10Pro手機也首次取得DXOMARK高的分數(shù)Mi 10 Pro - Top scores in DXOMARKDXQMARK0dxQmark0h*OH4LE_|uMEVM£E-； L &翳MOBILE_'SELFIEAUUHoJ124Mi 10 PrO124到Huawei Mate 30 Pro 5G123Huawei Mute- 2Q XTil75He V30 Pro122&p0e iPhorw! XS MaxIDG8Z74HujwEi Mttfr JO P

7、lQ12119m60Apple iPhofte 11 PrtS Max1173171Xi*口ml Ml CC9Premliix12154AtaJf ROG PTwt N3569No Jin overall camera, video and audio scores1庫存周轉(zhuǎn)天數(shù)從公司加快向5G邁進，采取謹慎的運營策略降低手機庫存，65天下降至54天，從而使得公司可以在邁向 5G時輕裝上陣nvomory 1Prudent operation strategy during the 4G to 5G transition in 201 9 positions Xiaomi well to cap

8、ture 5G opportunities紅米的定位是讓高端技術大眾化，2019年底，公司推出了 一款價格僅為1999 元的5G手機，加速5G手機的普及。Redmi makes high-end technologies readily accessibleRedmi K30 5G - Bringing 5Gtechnology to the mass market10+ 5G models bn our 2020 pipelineto accelerate 5G penetrationLaunched on December 1 0, 2019,with pricing starting f

9、rom RMB1,999, bringing the price of 5G smartphone to below RMB2.000 for the first time新冠疫情爆發(fā)對公司的影響：國內(nèi)供應鏈已經(jīng)恢復，3月份產(chǎn)能恢復至80-90%=在國內(nèi)消費端，線下渠道影響較明顯，但需求在快速反彈，得益于線上 渠道優(yōu)勢，小米受到的影響相對同行影響較小。國際市場看，預計2Q會受到影響，手機需求會延遲，根據(jù)中國市場的經(jīng)驗，公司對海外市場的長期增長潛力保 持樂觀。SupplychainMainlandChinaCOVID-19 outbreak's short-term impact on

10、our businessesPr&ducfloci was tmrfteilfhd belwn Fehrus"珅M a Arty MArch. but Mas rfiumed to 90% 0% of normal as< of end of MiarcJh 2020Offline consumption was aNecledl initially,. b<Jt demands have ieen a quick teeover7Vias bam eonriparAtivelv 岫當i匕 t*d due t。cm歷 oinhntt clumnelA* Ov

11、71;rMA% markets impacl expecttd to M 品 02 2020. Demand likely b« tfftrred rather th>ft lost,日*日福 on frHpertfrflCA 哺 ChlMj SEartphS。demarMli r9 r畬制li4nl MW Will riBMuMl Quickly" Wrtn a stronHp global footnoW and contmuaus expansion im口 new rnarkets, we rematfi optlmtstic about eh» l

12、o<igateiTn potennba) of our overseas ma/ikels* BotH lime spervl and waliue-added service reveruje grew strongly* EdMWthim白 budgM$ 11rMi c*rt«in citool wariiciK w*® imptcttdii下面是分業(yè)務的細項進展：【智能手機】2019年營收同比增長7.3%至1221億元，出貨量達到1.246 億部，4Q營收同比增長22.8%至308億元。Smartphone revenue20182019Q4 201804 20

13、19RMB billion201 9 smartphone revenue reached RMB122J billion, up 7.3% YoYSmartphone shipments reached1 24.6 million units in 201904 201 9 smartphone revenue wasRMB30.8 billion, up 22.3% YoY4Q公司手機出貨量增速行業(yè)排名第一Highest growth1 in smartphone industry in Q4 2019Smartphone companies, worldvvide shipments a

14、nd market share口 20 19 5*pfr*M VotrnwM 201 B Market SiweCM 201B ShRprwni ¥ciu*neCM. NOf Mark« Siusro¥TflUamu11.71V.7Wfk%TMiv？n«»IX3警HUh9MrQlS6dD60l-TH*。M7Mirj%OPPO3aL3局,4J9jQ>B.1WO|h*riIOOJ才1 -TkAiI3B.Tloo.mtCdMMfFt 麻叫“ InB3tnr«n*rn by 渣i雙品牌戰(zhàn)略讓小米可以心無旁警地專注高端市場Dual-bra

15、nd smartphone strategy successfully propelledXiaomi into the high-end market*麗0 ungwH Itw nwd- io high-ind atP cfiwersH'ied user flrkeisAvdrni pnducts wrfti th# unjiiiMe pi lee- peH wrnance ia1»HCriMf MwE ehU* g旗PnamiiNTifHigh-endAMB5,0GQ Md nlwuoRM03.Q«i-5.<XX)RM 82,000-3,00001 Mi

16、10 /I 10 Pro 5G門 Mi 3 Pro0 5G Mi CCS Fra /Mt Note 10 RdKlml K3Q Pro 5GR&dmb K30 5GRM Bl .500-2,000RMB1.000-1.500R&dmi Note B ProRMmi Note SRedmi K3D 4GEnlry lewl RMBI.Odd and MSwRedmi &R&dmi 8A5G mgcteisAIOT1 2019年IOT業(yè)務營收同比增長41.7%至621億元，4Q營收同比增長 30.5%S 195億元。loT and lifestyle product

17、 revenue reached RMB62,1 billion in 2019, up 41.7% from 20134 revenue was RMB19.5 billion, up 30,5% YoYloT and lifestyle nrodUctIOT活躍聯(lián)網(wǎng)設備數(shù)達到2.35億，同比增長55.6%,擁有5個設備以上的用 戶達到410萬人,同比增長77.3%。&nbsp;235 million4.1 millionLeading global consumer AloT platformCannected d總vie也?！縈oY grcwth of 55.后弘Users wi

18、th S or more devicesconnH&cted to Xiaornfs HoT platform1YoY growth of 77.3%2019 年Eri以智能電視為例，目前是中國第一品牌，正在持續(xù)擴大海外市場中國市場小米電視銷量達到1000萬臺。印度市場智能電視第一，全球電視品牌 排名第五。No-1 TV brand in mainland China,continuously expanding our presence overseasTV shipments reached -12,8 n】i扣on u ilts In 209Tp 51.9% YoYNo.1 TV

19、 brand in mainland China：Xiaomi set an unprecedented record of achieving over TQ million annual shipments, accounting for 20 %1 of market shareNo.1 smart TV brand in India7No.5 TV brand globallyKtaomi'& overseas market expansion expected to continue in 2020II /兀 4Ml JQIt mM-W, toV 沖MM20IB- H

20、VC, w'Bcflh ；W1M-也4fe. bf aHrnanii2019年小米全球可穿戴設備出貨量排名第一。Xiaomi ranked NoJ in global wearable band marketsby shipments in 2019MldCrfi ufiN1Global top 5 wearable band companies by shipment volumey*HpnW1E V-OtlTlA2019 Ml指1M 防修W B 19ahpVwe201B Matkm SlwaVa*X*3T.?1 _a14.4%Hu*w*53j0I3,CM9.3Li%11T%16點1

21、3.V101MISMSjiHMAJOgft T1s ML安一也MMdhwiMM3,D3TjmX恨Total1M.4mmIDA 口工45%lAxow 4LwidHi wv«Aiita1 EmmIwri Bmih Iwi#語音助手MAU±到6040萬，同比增長55.7%,【互聯(lián)網(wǎng)服務】2019年互聯(lián)網(wǎng)服務營收同比增長24.4%至198億元，4季度 營收同比增長41.1%至57億元，其中廣告業(yè)務同比增長17.8%,在線游戲同比增 長44.4%,其他互聯(lián)網(wǎng)服務同比增長104%HMB billioninternet services revenue reached RMB19.8 billion in 2019, up