howtouseQFDforstandardmaking--國際會(huì)議最終演講稿

1、how to use QFD for standard making-國際會(huì)議最終演講稿good afternoon ladies and gentlemen:my name is shaoshasha,i am a senior in china I tI I jiliang university and majoring in business management. i amhonored to be here to deliver an introduction of our group casestudy .this is our team member tanglihua ,sun

2、dan and meas we all know. sony and lenovo both enjoy high reputationamong the mass. therefore, as a famous brand over asia, sonycompetes with lenovo in domestic market only by obtaining theknowledge of the comparative disadvantage and correspondingbetterment, and this is the primary issue we should

3、to settle.taking the customers demand as an base, we launched a marketresearch and thereby get an understanding that the technicalstandard is the computer s feature. since qfd is of greatusefulness in analyzing dates, we apply it in our study in order tofigure the approach of sonysimprovement. in ad

4、dition, quality functiondeployment is to help transform the customer wants intoengineering characteristics for a product or service, prioritizingeach product or service characteristic while simultaneouslysetting the development targets for the product or service. thenaccording to the qfd analysis ，

5、we could get the new technicalstandards.based on market research we are able to get the customersatisfaction form. according to the form, we can figure thatcustomers pay attention to laptops processing speed, weight,memory mount and corresponding cognition and perception.technological indicators for

6、 processing speed are basicfrequency and internal memory, for weight is material, size andthickness; for volume is hard disk. these are the features forthese technical indicators, in term to lenovo and sony.then let me to explain qfd of snoy laptop. first we rank thesignificance degree of customer n

7、eed thereby to conclude theplanning matrix. after customer needs are known, we can gettechnical requirement quality table relevancy, relationshipmatrix and correlation matrix(after completing the above analysis, the house of quality is ourfinal plan .from the key qualities characters setting, sony t

8、akes aleadership in basic frequency, material and hard disk .withdrawbacks in size and thickness .while internal memoryis neckand neck between us and lenovo. therefore we draw conclusionsas follows:1、 in terms of basic frequency, lenovo performs better,however, the difficulty for improvement is rela

9、tively high.therefore, it is better to develop the attributes later rather thannow.2、 the amount of memory of sony and lenovo are equal;correspondingly we can take several steps to target a competitiveadvantage.3、 as for material, sony has a patent for using light materialand in contrast, lenovo doe

10、s not. as a result, sony has anadvantage. however, there are also some shortcomings, forinstance: reliability. therefore .we should learn from the othercompetitors in order to improve our products.影響程度劃分表 )4、 when it comes to the size, sony has some advantages,whereas size is the attribute which is

11、of the lowest technologicaldifficulty. hence in order to beat the competitors in the market,sony should be less than 11 inch.5、 the thickness of sony is among the best in the openingmarket; however it is difficult for development. consequently irwould better be delayed the technological improvement.

12、6、 the most important one is hard disk, there is muchpotential for improvement ,therefore we want that the hard-diskcan turn to 250g.from the improving goals, we can see the improvements wemade in parameters of size and hard-disk to get the newtechnical standardsthis is our qfd analysis. if you have

13、 any comments about ourcase analysis, you are welcome to contact us. thanks for yourtime.下午好，女士們，先生們：我的名字是 shaoshasha ，我是中國計(jì)量學(xué)院高級和企業(yè)管理專業(yè)。我很榮幸能夠在這里實(shí)現(xiàn)了我們集團(tuán)的 案例研究介紹，這是我們團(tuán)隊(duì)成員 tanglihua ，順和我大家都知道。 sony 和聯(lián)想都享有很高的聲譽(yù)之間 的質(zhì)量。因此，作為整個(gè)亞洲的著名品牌，索尼的競爭 對手聯(lián)想在國內(nèi)市場上唯一通過獲取的比較劣勢的知識(shí) 和相應(yīng)的改善，這是首要問題，我們應(yīng)該解決。以客戶 的需求為基礎(chǔ)，我們開展了市場

14、調(diào)研，從而得到一個(gè)認(rèn) 識(shí)，技術(shù)標(biāo)準(zhǔn)是計(jì)算機(jī)的功能。由于 qfd 在分析日期巨 大作用，我們應(yīng)用我們的研究，以圖索尼的改進(jìn)方法。 此外，質(zhì)量功能展開是幫助客戶需要轉(zhuǎn)變成一種產(chǎn)品或 服務(wù)的工程特點(diǎn)，優(yōu)先考慮每一種產(chǎn)品或服務(wù)的特點(diǎn)， 同時(shí)設(shè)置的產(chǎn)品或服務(wù)的發(fā)展目標(biāo)。然后根據(jù) qfd 分析， 我們可以得到新的技術(shù)標(biāo)準(zhǔn)。根據(jù)市場調(diào)研，我們能夠得到客戶的滿意度的形式。 根據(jù)下表，我們可以計(jì)算，客戶要注意筆記本電腦的處 理速度，重量，裝載存儲(chǔ)器和相應(yīng)的認(rèn)知和看法。處理 速度技術(shù)指標(biāo)都基本頻率和內(nèi)存，重量是物質(zhì)的，大小 和厚度，為卷是硬盤。這些是這些技術(shù)指標(biāo)的特點(diǎn)，在 長期聯(lián)想和索尼。然后讓我來解釋 snoy

15、 筆記本 qfd 。首先，我們排名 的客戶需要的重要性程度，從而結(jié)束了規(guī)劃矩陣?？蛻?的需求后，是已知的，我們可以得到的技術(shù)要求，質(zhì)量 表的相關(guān)性，關(guān)系矩陣和相關(guān)矩陣 （ 影響程度劃分表 ）在完成上述分析，房子的質(zhì)量是我們的最終方案，從關(guān)鍵素質(zhì)人物設(shè)置， sony 發(fā)生在基本頻率，材料和硬 盤的領(lǐng)導(dǎo)，與大小和厚度的缺點(diǎn)。而內(nèi)部存儲(chǔ)器之間并 駕齊驅(qū)我們和聯(lián)想。因此，我們得出結(jié)論如下：1，在基本頻率方面，聯(lián)想性能更好，但是，改進(jìn)的 難度也相對較高。因此，最好是以后發(fā)展的屬性，而不 是現(xiàn)在。2，索尼和聯(lián)想的內(nèi)存量是相等的，我們可以采取一 些相應(yīng)措施，目標(biāo)競爭優(yōu)勢。3，至于材料， sony 有一個(gè)利用光材 ​​ 料和對比專利，聯(lián)想不。因此， sony 有優(yōu)勢。不過，也 有一些缺點(diǎn)，例如：可靠性。因此，我們應(yīng)借鑒其他競 爭對手，以便改進(jìn)我們的產(chǎn)