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1、Steve Jobs Leadership AnalysisWang Teng 3339243HFT4295 - Leadership in the Hospitality Industry - Section RXDTUC-FIU Cooperative SchoolAbstractThis essay was written to demonstrate the career history, the leadership qualities and the leadership behaviors of Steve Jobs. Through all the research that

2、I had done, I discovered Steve Jobs leadership traits such as energy, social backgroun-dc,osneflifdence and the ability of speech, and therefore Steve Jobs appears to be a directive leader and a charismatic leader. Also, I applied his leadership qualities and behaviors to the hospitality industry.Ke

3、ywords: Steve Jobs, Apple, leadership, hospitalityTable of ContentIntroduction .4Legendary Career Experience .5The Young Steve:1976-1985A Fresh StartMagic Show Time6Leadership Traits of Steves Jobs 7Physical and Background Traits Personal or Ability Traits Task or Social Traits Leadership Behaviors

4、of Steve Job .10Charismatic and Transformational Leadership Behaviors 10Directive Leadership Behaviors 11Steve In Hospitality Business .11Conclusion 1ReferenceIntroductionEven through we are living in the 21st centre, and with the power of the Internet, we are getting so much information everyday th

5、at we think nothing will surprise us, but it is still very hard to believe that a company can ever be so successful. Apple became the most valuable company in the world in August 11, 2011. (Markoff, 2011) Apple is a legendary company in the music, the mobile phone and the computer industry, with cou

6、ntless number of fans all over the world. It created the best music players - iPods, which has a market share of 78% in the American market. (Cook, 2011) It has the music store in the world with twenty million songs waiting to be sold, and it had sold sixteen billion songs on the internet. (Cook, 20

7、11) Macbook Air along with its operating system - Mac OS Lion, is ranked the best laptop and the best operating system in the world. (Loftus, 2011) The iPhone 4 is the product in smart phone market with a customer satisfaction of 96%. (Cook, 2011) Apple is even richer than the American Federal Reser

8、ve, with an asset of cash of over seventy billion US dollars. (Yahoo Finance, 2011) Behind all these gorgeous data, is the creator and the soul of Apple, Steve Jobs, a man who changed the world.Steve Jobs is a hot topic, he is one of the most famous entrepreneurs in the world. He was the co-founder

9、and CEO of Apple and Pixar, and he was also the largest individual shareholder of Disney. His black shirt and blue jeans became the symbol of silicon valley. The cancer that Steve Jobs had was destroying his health and he became thinner everyday, but when we look at his eyes, we can see a giant insi

10、de. Each time Steve Jobs gave a keynote about new products, the world will be shocked. If there is a word to describe Apple and Steve Jobs, the word must be “ magical ” .We all love him, however, God loves him more. Steve Jobs left us at October5, 2011. Among all the comments about his death, I like

11、 what Obama said most“ Stevamong the greatest of American innovators - brave enough to think differently, bold enoughto believe he could change the world, and talented enough to do it.” (2011) Indeed, honly changed the world, but also he changed me.Next we will take a look at what major events did S

12、teve Jobs went through briefly, and then I will analysis his leadership traits and leadership behaviors as well as to apply them to hospitality industry.Legendary Career ExperienceThe young SteveSteve Jobs was born at February 24, 1955, San Francisco. (Young & Simon, 2010) Lots of Steve Jobs per

13、sonalities were developed during his young age, such as his ability to give wonderful speeches. He always got what he wanted by convening people, for example, he convened his adopted parents to spent their whole life saving to sent him to Reed College, where he learnt the knowledge about font design

14、ing. Later he quitted the college and went to India to study buddhism, and this experience changed his way to act and to think forever. His childhood was spent near the silicon valley, and his neighbors were working for Hewlett-Packard at that time, and Steve Jobs was influenced a lot by these peopl

15、e who were working in the IT industry. In 1975, he met Steve Wozniak, who turned out to be a genius in electronics. When these two people became friends with each other, something big was about to happen.1976 - 1985Steve Jobs and Steve Wozniak was both crazy about computers, but computers at that ti

16、me was very huge and extremely expensive. So the two Steves decided to build a personal computer, and they did not realized that what they did changed the whole world. They built the first personal computer in the world in just a few weeks, it was the Apple I. Steve Jobs saw the value in this machin

17、e, and he was bright enough to see the future of personal computers. So they started the company called Apple in Steve Jobsgarage with 1300 dollars in the April fools day of 1976, and they sold out 50 Apple Icomputers in their first deal. (Young & Simon, 2010) Later on, Apple II computer blew pe

18、ople away, and the Wall Street Journal described Apple II as the bicycle for human being in the 21st centre. (1977) It changed the way of people thinking about a computer, and Apple, along with Steve Jobs, became world famous.However, the product after Apple II, the Lisa computer was the blasting fu

19、seof Steve Jobs left. It was too expensive and people just couldn t afford it. He mademistake on marketing strategy, and Apple was in very bad situation. As a result, in 1985, Steve Jobs got fired by a company that he started.A fresh startSteve Jobs went out the slump by starting a new computer comp

20、any calledNext in 1986. Also, in the same year he started the computer animation company, Pixar, with a small team that he bought from t he famous director, George Lucas. Steve Jobs visionwas just amazing, with Pixar, he started a revolution in the movie industry. For example, the famous movie Toy S

21、tory was the box office champion of America in 1995. Those two companies played extremely important role in Steve Jobs legendary career, the Next helped him to get back to Apple and the Pixar helped him to became the largest individual share holder of Disney.Magical show timeWhen the “ apple ” witho

22、ut Jobs was going to be eaten, he came bna1c9k9, 6i .He saved Apple. The world had never been better, because now it had the iMac, a computer with a design which looks like it comes from the outer space, and it ran Mac OS X, an operating system that he developed in Next. The iMac could not be any mo

23、re successful.With the famous slogan: I think, therefore iMac, iMac won the best computer price by Time Magazine in 1998.In 2001, Apple released the iPod. iPod and the online music store - iTunes, changed the music industry once for all. It changed the way people listen to music and the way people b

24、uy music, and iPods are the best music players in the world.Steve Jobs never stopped. In 2007, Apple reinvented the phone. iPhones became so popular in one night. Nokia was once the leader in mobile device industry, now the position belongs to Apple. (Jobs, 2009) iPhones changed the way people think

25、 of a phone, and as he said, “ It is hard to remember what it was like before iPhone.” (JWith the giant multi-touch screen, and millions of applications, iPhones are the best phone in the world.Just when people think that Apple can not be any more successful, Steve Jobs introduced iPad to the world

26、in 2010. Again, this revolutionary device changed everything, and as he said, “ It works like magic. It beca” me(2a01h0u)ge impact to publish industry and it can be seen everywhere in schools, companies and hospitals. There are so many sources to proof that iPads are so successful, but I think a quo

27、te by a famous American journalist, John Paczkowski can descbrie it best. He said, “ Consumers do not want tablets, they want iPads. ” (2011)Before he could change the world once more, Steve Jobs left us. He once said in a speech in Stanford University that he lived everyday as the last day of his l

28、ife. (2005) As the official obituary notice of Apple says, Apple has lost a visionary and creative genius, and the world has lost an amazing human being. (2011) Steve Jobs spirit will always stay inApple s products, and he had became a truly legendary forever.Leadership Traits of Steve JobsPhysical

29、and Background TraitsOn the internet we can find an interesting topic, three apples changed human beings forever. Eve s apple, Newton s apple and Steve Jobs apple. (Sina, 2011) Steve one of the best CEOs on the planet. In my understanding, his background contributed a lot to his later success. He wa

30、s adopted by his biological parents and raised up by his adopted parents. Deep down in Jobs heart, he felt insecure, so he needed to achieve something and to show his value to others. He started his business so young and his ambition is infinite.Also, he lived so close to silicon valley that he star

31、ted to know the technology industry since 1967. If Steve Jobs was living in New York, it could be a different story.Another leadership quality that Steve Jobs had, was energy. I have a perfectexample, in october third, 2011, one day before Apple released the iPhone 4S, Tim Cook,who is currently the

32、CEO of Apple, got a call from Steve Jobs.“ My boss wants me.and Jobs wanted to talk to him about their new product. The next day, Steve Jobs was gone.When a person is dying by cancer, the person will suffer so much that he can barely think. However, Steve Jobs was still working, and I think nobody c

33、an have more energy than him. Even though he was so slim that he could not fit his own cloth, we can still feel his charisma. Personality and Ability TraitsSteve Jobs is well known for his presentation, and he is an absolutely great speaker. When he was standing on the stageh, e was attracting peopl

34、e s attention like the magnet attracts iron. He would always use words like awesome, amazing and huge to notice people how great the product was, and he would play a video every 15 minutes to make sure the audiences do not feel tired. He never use a slide with more than 20 words, because he wanted p

35、eople to remember the key points. Also, watching Steve Jobs presentationlike watching a Hollywood movie. In 1984 when he was introducing the Macintosh to the world, he said, “ Now for the very first time, I d like the Mac to talk by itself.was so excited, and what happened next, blew them away. Stev

36、e Jobs took out the Mac from a bag, and a floppy disk was plugged in, then the Mac said,“ Good evening ladiegentlemen, it do feels good to get out of the bag.” (1984) The crowd was boiled, and theapplause was lasting forever. Steve Jobs would use such presentations to introduce new products, and it

37、is the best way to do advertisement.Every single Apple product, from the small iPod shuffle to the huge Mac pro, has the influence of Steve Jobs. He is super confident, and super dominant, and he will never stop working on the product until he felt satisfied. He would kill hundreds of simples everyd

38、ay, without considering that designers had spent countless hours on them. When Apple engineers was designing a software called iDVD, Steve Jobs came in and destroyed everything they had built already. (Isaacson, 2011) He then drew a square on the wall, and he explained that customers should be able

39、to drag the file into the square to finish a DVDburning process. All the engineers were shocked and they felt Jobs was extremely absurd. However, his design became so famous and customers loved it. What Jobs believed was, customers do not know what they really want, until you show it to them, (1989)

40、 and his ideas worked like magic. Steve s confidence and dominance is the reason why Apple can be so successful today, and that is why after he passed by, so many people was worried about Apple s future.Task and Social TraitsSteve Jobs said, “ Your time is limited, so do not waste your time living i

41、n others lives. ” (2005) He wanted to think different from the others, and he wanted to change the world, which kept motivate him for so many years. Apple is always innovating, changed the music industry with iTunes, built the best notebooks in the world, reinvented the phone, and invented a brand n

42、ew category - iPad. Again and again, Apple kept surprising the world, just when everybody thinks Apple can not be more successful, it will surprise everyone again when it releases new product.Also, Steve Jobs took the responsibility to make people s lives better. Forexample, iPads are making people

43、s lives more convenient in schools, hospitals, office buildings and homes. The latest technology of Apple, Siri, is changing the world. If tell Siri you are hungry, it will find out all the restaurants around you and rank them by people feedbacks. All because of him, we feel like we are living in th

44、e 21st centre.Leadership Behavior of Steve Jobs Charismatic and Transformational Leadership BehaviorsWhen Steve Jobs was doing his presentation, the world is watching him - he is a charismatic leader. People love to talk about his vision, and he saw what others can not see. When Nokia was the bigges

45、t mobile device producer in the world, people thought that a phone should look just like a Nokia phone, with plastic buttons and tough shells. However, Steve Jobs gave people a phone with only one button and a giant screen, which changed the way people think of a phone. As he said in 2007, iPhone wa

46、s five years ahead of any other phone in the world. After that, everybody tried to copy iPhone, and no one could get evenclose. In 2008, Steve introduced the thinnest note book in the world - Macbook air.Everybody started to copy it again, famous computer producers like Dell, Sony and Lenovo all rel

47、eased their thin notebooks, but those so called ultra books never become popular in the market. When Apple brought iPad to the world, same story. Apple s competitors are always trying to copy, but they are just chasing Jobs vision. They can never get closebecause Steve Jobs had already made a bluepr

48、int, which is an eco-system of iPhone, Mac and iPad. His vision is the biggest weapon of Apple, and he had already designed a bright future for his company.Steve Jobs was also a great transformational leaderh, e did an excellent job in leading the company s change. When he went back to Apple in 1996

49、, he changed the structure of the sto ckholders board, and he made it more effective. His salary was one dollar per year because the company was struggling in lack of cash, and he sent the signal to his employees that they are on the same boat. He then started to cooperate with Apple biggest competi

50、tor - Microsoft, and Bill Gates borrowed him 1500 million dollars which saved the company. Before Jobs was back, Apple had a market share of 1% in personal computer market and Apple s employees would not tell others that they work for Apple, because they would feel embarrassed. (Young& Simon, 20

51、10) Steve did a perfect job in cheering up the company, he said “ Together with Microsoft, we have a market share of 100%.” (1996) All because Steve Jobs was a great transformational leader, Apple climbedt ou of the big slump.Directive Leadership BehaviorLots of people agree that “ Steve Jobs is a L

52、daicsthaitnosr.ky, 2009)” As( we discussed, Steve Jobs was super confident and visionary, he would humiliate any body if they failed to meet his satisfaction. He wanted the company to be exactly the way he wanted, and he wanted his employees to do exactly the same as he told them. When Apple was des

53、igning the Macintosh computer, he suddenly went to the designing department and put a book on the desk, and he told the engineers the new computer should not be bigger than the book. (Isaacson,2011) Also, when the engineers were working on the firstgeneration of iPod, Steve told them that he did not

54、 want to see any screw or button on the product. Even though some of his idea was unrealistic at that time, but people tried very hard to make it happen. Because of Steve s direction, those products were so popular.I think a directive leader like Steve Jobs requires the person to be very talented, a

55、nd such a leader will be brave enough to take the risk. Because of him, we have today s Apple, and indeed, he was a great dictator.Steve In Hospitality BusinessSteve Jobs was such a great successful leader in the world of high technology, and people are really crazy about him. His leadership is so u

56、nique and special, and he had built his company into a legend. Is there anything that we, as people working in the hospitality industry, should learn from him I think yes, there are, and there are lots of things that we should learn from him.First of all, hospitality firms should learn from Steve Jo

57、bs products. LiPhone as an example, iPhone was ranked in customer satisfaction(Markoff, 2011), and it is the best phone in the world. Why is that Huge amount of the reason is because the detail of this product is far better than its competitors. A good example is that when you pick up a call and put

58、 the iPhone on your ear, the screen will automatically turns off to safe power and also to avoid control mistakes because the screen is a touch screen. And when the user finishes the call, the phone will automatically turns the screen on. Also, when a call comes while the customer is listening to mu

59、sic, the music will fade away. After the call, the music comes back automatically. What is even more impressing on the detail is, the lightness of the screen will change automatically based on the customer s environment. It is these kinof design that make the customers so satisfied. When we are building a hotel, we should do the same. Ea