大金’家用柜機促銷員培訓(xùn)

1、編輯ppt09家用柜機家用柜機新上市新上市編輯ppt新柜機開發(fā)背景v強化外觀v功能不變 （由于外觀改變，取消了智慧眼功能，來保證面板的整體性） 自2004年推出E-MAX柜機以來，外觀基本保持不變，而市場上不斷出現(xiàn)外觀設(shè)計新穎的柜機，為保持大金柜機的高檔感，推出新型外觀的柜機。 為減少開發(fā)日程，熱交布局、風扇等內(nèi)部構(gòu)造保持不變，功能基本保持不變。編輯ppt新柜機外觀v引入水晶面板 更顯高檔感 將掛壁機廣受好評的水晶面板引入柜機，提高了大金柜機的高檔感，同時也使大金柜機在外觀上與他社柜機有了明顯的差異化。 顏色：幻金金/幻金白，易與各式裝潢搭配。編輯ppt新柜機外觀v增加觸摸式開關(guān) 超大溫度顯示

2、 盡顯時尚風格。 也方便日常使用?，F(xiàn)場非實機展示，溫度顯示用LED燈實現(xiàn)，開關(guān)控制安裝在柜機底部。觸摸式開關(guān)開關(guān)機（按1秒）調(diào)節(jié)溫度顯示的亮度（長按5秒）超大溫度顯示可顯示：室內(nèi)溫度 室外溫度通過遙控器進行切換亮度可以調(diào)節(jié)（見左）編輯ppt新柜機設(shè)計改良點v提高回風口高度，以提高制熱效果編輯ppt新柜機規(guī)格表原機型尺寸 1800*530*320新柜機厚度增加10MM原室內(nèi)機重量：39KG，增加2KG。編輯ppt柜機市場概況v3HP柜銷售情況上海永樂7月銷量大金3HP柜要取得成功，必須搶奪ME的市場。上海永樂6月銷量上海地區(qū)：由于補貼政策的影響，ME3HP柜在7月增長很快。編輯pptME 柜 機

3、 簡 介PXD系列XD系列SXD系列白色紅色黑色性能完全相同,僅顏色不一樣!編輯pptME VS DK 品牌比較DAIKIN商用空調(diào)做得最好 空調(diào)技術(shù)相通，家用也能做到最好 在日本銷量名列第二，專業(yè)空調(diào)制造商關(guān)于變頻專鑄變頻關(guān)于安裝 大金有專業(yè)的安裝規(guī)范，在上海莘莊工廠設(shè)有研修所，針對安裝人員進行嚴格的培訓(xùn)ME家用空調(diào)做得最好變頻25年廠送廠裝據(jù)4A廣告公司HAKUHODO在全國26個城市的市場調(diào)查數(shù)據(jù)顯示:大金高級感的品牌形象位列第一,詳見下附10編輯ppt空調(diào)品牌形象-高級感NTotal北京上海廣州長沙成都大連福州杭州合肥濟南南昌南京寧波青島深圳沈陽石家莊蘇州太原天津溫州武漢西安廈門鄭州重

4、慶大金 DAIKIN64358.8%30.6%85.3%50.0%57.1%27.3%58.3%41.7%72.4%80.0%50.0%66.7%76.7%70.4%43.5%20.0%45.5%83.3%75.7%84.6%27.8%30.4%54.5%66.7%52.4%66.7%50.0%格力 GREE252451.1%33.3%30.4%52.6%60.0%63.2%41.9%48.2%43.4%62.2%65.9%57.6%36.4%46.6%53.6%62.6%48.8%58.4%41.0%54.5%49.5%53.0%64.2%51.1%57.1%68.0%54.4%三菱重工 M

5、ITSUBISHI Heavy Industries101344.2%39.3%56.8%47.1%31.0%28.0%50.0%44.1%47.5%34.8%21.7%47.6%53.5%43.9%54.2%25.0%41.4%34.3%58.0%34.3%31.6%39.1%35.5%54.1%37.5%51.6%54.2%松下 PANASONIC141738.6%37.7%33.3%55.9%29.5%51.0%41.3%32.3%28.9%36.8%40.0%34.9%37.8%35.2%52.3%42.6%31.7%21.4%40.4%38.5%38.3%47.1%30.8%44.4

6、%38.8%32.1%37.8%三菱電機 MITSUBISHI ELECTRIC77538.2%43.5%44.2%31.6%23.8%20.0%53.6%45.2%39.3%36.4%44.4%50.0%43.3%35.7%29.4%25.0%25.0%15.0%50.0%46.4%40.6%15.8%47.8%37.5%34.4%41.7%38.9%海爾 Haier248837.7%41.1%21.2%36.5%43.2%40.0%37.8%37.6%42.7%40.5%41.0%36.0%37.3%35.9%50.5%33.7%38.4%36.2%24.1%35.2%42.2%28.4%

7、51.8%40.2%44.7%45.2%28.0%美的 Midea228234.6%31.6%13.3%43.9%43.4%41.0%32.0%37.3%26.3%30.6%34.2%34.6%34.2%34.6%39.7%48.9%32.9%37.3%25.0%34.9%33.7%38.4%36.0%29.3%37.0%42.7%32.5%伊萊克斯 Electrolux111132.9%35.4%32.1%36.7%40.6%54.1%27.9%35.7%37.1%18.8%27.6%33.3%29.7%25.0%34.3%32.4%37.5%22.7%12.9%42.4%35.7%23.7

8、%35.0%30.0%43.2%28.1%33.3%日立 HITACHI121230.9%35.5%32.8%45.2%31.0%25.0%14.6%31.8%17.5%24.4%25.0%30.6%28.2%21.4%48.6%27.5%40.0%32.4%31.8%28.6%30.2%30.0%35.3%26.1%29.5%29.4%33.3%三星 SAMSUNG113026.6%37.5%18.0%35.8%25.6%22.0%21.4%33.3%27.5%17.6%32.1%32.4%16.1%21.4%31.4%31.8%17.5%28.1%24.4%20.5%25.0%35.6%2

9、1.2%25.0%25.0%33.3%27.8%LG153623.9%32.0%14.8%25.6%30.2%26.5%26.2%16.7%12.8%32.0%22.5%19.5%26.5%25.0%23.4%13.1%35.8%21.1%10.6%26.3%20.0%27.6%20.4%22.6%28.8%23.4%33.3%東芝 TOSHIBA97023.5%30.0%21.8%25.4%24.2%25.7%12.9%16.1%20.0%18.2%26.7%18.2%19.4%20.6%29.0%33.3%29.6%12.9%24.2%17.6%28.9%32.3%20.0%30.6%16

10、.7%16.1%28.9%夏普 SHARP81923.4%25.4%30.3%35.6%14.8%13.8%24.1%22.6%18.2%13.0%11.5%20.8%7.7%33.3%25.0%26.9%15.8%13.6%22.9%15.2%37.0%23.1%20.0%34.8%24.0%22.7%20.7%三洋 SANYO88618.1%27.1%13.2%15.1%16.1%13.0%16.7%26.9%15.6%16.0%21.4%18.2%20.5%8.0%25.9%20.6%17.1%20.0%12.9%16.7%21.9%8.7%13.8%19.4%17.2%26.9%14.

11、8%奧克斯 AUX144317.9%19.7%8.3%27.0%15.9%20.8%11.1%21.7%10.6%15.7%11.6%33.3%9.6%25.5%16.7%14.6%28.9%14.3%13.6%20.8%12.7%25.9%16.7%18.2%20.5%19.0%21.1%富士通 FUJITSU44616.6%10.3%28.7%8.3%25.0%11.1%12.5%0.0%7.1%0.0%8.3%50.0%12.5%8.3%25.0%0.0%16.7%15.4%12.5%18.8%0.0%25.0%9.1%13.3%33.3%15.4%13.3%澳柯瑪 Aucma13251

12、4.8%17.0%8.1%21.6%12.2%19.1%12.7%16.3%19.0%14.9%13.8%19.5%6.8%15.9%24.6%12.5%12.0%11.8%15.6%13.0%14.3%14.3%13.6%14.6%11.1%17.9%12.8%格蘭仕 Galanz100514.6%14.7%8.2%14.9%9.8%19.0%19.4%20.0%6.3%15.6%25.9%14.3%11.8%13.5%7.1%17.8%6.7%17.5%10.7%17.9%11.1%25.0%12.5%13.5%14.7%23.5%13.5%海信 HISENSE130314.6%12.1%

13、8.3%10.1%12.5%19.6%17.0%17.5%16.3%11.5%27.4%15.0%6.4%7.3%36.2%14.9%2.9%14.9%2.9%17.4%17.8%8.2%7.7%13.6%16.1%27.8%4.7%春蘭 Chunlan172711.8%11.8%2.9%11.0%18.0%14.8%8.3%12.3%12.1%6.3%17.7%10.3%9.0%8.3%19.6%10.4%12.7%14.3%9.5%8.0%15.0%15.0%25.4%11.1%11.1%13.8%10.8%l在有高級感的空調(diào)品牌中，大金排在第一位，其次依次是：格力、三菱重工、松下、三菱電

14、機、海爾等品牌。l上海、太原、石家莊等城市的被訪者中認為大金有高級感的比例較高。Q14、請問您覺得有高級感的空調(diào)品牌有哪些？（多選）v說明：紅色表示低于總體5%以下，藍色表示高于5%以上Base：該品牌知曉者編輯pptDAIKINME直流變頻/新冷媒2級能效大金擺動式壓縮機 大金獨創(chuàng)，且返銷日本/歐洲最大制熱量高達10500KW 為業(yè)內(nèi)第一（2級能效比產(chǎn)品）側(cè)送側(cè)回 均勻舒適 站立休息都不受氣流影響外觀 水晶面板，恒久如新直流變頻/新冷媒2級能效三菱雙轉(zhuǎn)子壓縮機制熱量為10300KW傳統(tǒng)出風 有死角 站立行走時容易吹到頭 坐在沙發(fā)上休息效果受影響外觀 普通烤漆ME VS DK性能比較編輯pptME VS DK 價格體系有一定的價格優(yōu)勢有一定的價格優(yōu)勢上海變頻補貼后價格XD系列FVXS1075010450編輯pptv以上海永樂6月的銷量為