2020地產(chǎn)項(xiàng)目雙旦客戶答謝線下（節(jié)日禮繽紛雙旦歡樂頌主題）活動(dòng)策劃方案-36P

1、地產(chǎn)項(xiàng)目 項(xiàng)目驚喜不斷 點(diǎn)亮繽紛雙旦2020.12.26-12.27圣誕嘉年華玩轉(zhuǎn)圣誕2021.01.01-01.03辭舊迎新定格美好時(shí)光Planning ideas活動(dòng)亮點(diǎn)繽紛冬季，我們走進(jìn)地產(chǎn)項(xiàng)目項(xiàng)目，一起探索真正的雙旦情緣。借助雙旦契機(jī)，讓我們一起給身邊的親人、朋友、愛人帶去祝福，一起期待、迎接美好的一年。共同感受地產(chǎn)項(xiàng)目項(xiàng)目的驚喜活動(dòng)氛圍。Colorful winter, we walked into the Evergrande harbor, together to explore the real couple.With the help of shuangdan opportu

2、nity, lets bring blessings to our relatives, friends and lovers around us, and look forward to a wonderful year together.Feel the surprise activity atmosphere of Evergrande harbour together.1、圣誕元旦假期，全民的狂歡假期，也是商業(yè)活動(dòng)推廣的旺季。打造一次別開生面的圣誕元旦活動(dòng)，讓全城客戶在這里盡情狂歡，一起感受一場純粹的主題活動(dòng)之旅；2、通過營銷中心舉辦圣誕 / 元旦系列主題活動(dòng)，活躍營銷中心案場氛圍，增

3、加售樓處人氣，讓到訪客戶深刻感受項(xiàng)目品質(zhì)，加深客戶印象；3、同時(shí)活動(dòng)期間，穿插整點(diǎn)宣講環(huán)節(jié)，為客戶宣傳項(xiàng)目價(jià)值點(diǎn)，建立客戶聯(lián)動(dòng)，促進(jìn)項(xiàng)目銷售。Activity purpose 活動(dòng)目的Active CONTENTSThe colors black and orange are also a part of Halloween. Black is a symbol for night and orange is the color of pumpkins. A jack-o-lantern is a hollowed-out pumpkin with a face carved on one s

4、ide. Candles are usually placed inside, giving the face a spooky glow.01.活動(dòng)概述 Active elements02.活動(dòng)規(guī)劃 Active packaging03.氛圍營造 Visual displa04.活動(dòng)推廣 emen display活動(dòng)主題：節(jié)日禮繽紛，雙旦歡樂頌活動(dòng)時(shí)間：2020年12月26-27日 09:0016:00 2021年01月01-03日 09:0016:00活動(dòng)地點(diǎn)：地產(chǎn)項(xiàng)目項(xiàng)目營銷中心活動(dòng)基調(diào)：驚喜 、狂歡、互動(dòng)活動(dòng)對象：自然到訪客戶、前期意向客戶邀約人數(shù)：100組客戶 / 天驚喜不斷 - 點(diǎn)

5、亮繽紛雙旦圣誕嘉年華玩轉(zhuǎn)圣誕How to play the ChristmasX X X X項(xiàng)目 繽紛雙旦 12.26-12.27圣誕節(jié)主題活動(dòng)The colors black and orange are also a part of Halloween. Black is a symbol for night and orange is the color of pumpkins. A jack-o-lantern is a hollowed-out pumpkin with a face carved on one side. Candles are usually placed ins

6、ide, giving the face a spooky glow.CHRISTMASActivity time planning 活動(dòng)流程規(guī)劃 In this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city活動(dòng)時(shí)間活動(dòng)內(nèi)容8:30 開始前期，工作人員點(diǎn)位就位09:00-12:00 / 13:00-16:00圣誕盆栽蛋糕DIY圣誕手機(jī)鏈DIY圣誕面具DIY09:30-11:30 / 13

7、:30-15:30 圣誕照片拍攝 10:00/11:00/14:00/15:00 樂隊(duì)演奏10:00-16:00精致茶歇品鑒10:00-16:00圣誕老人到訪派發(fā)圣誕糖果互動(dòng)16:00 活動(dòng)結(jié)束圣誕狂想曲活動(dòng)期間（10:00 / 11:00 / 14:00/ 15:00）現(xiàn)場配有圣誕樂隊(duì)定時(shí)暖場，演繹人員穿著圣誕元素裝飾進(jìn)行演奏，營造現(xiàn)場歡快、熱鬧的節(jié)日氛圍。（每場演奏15分鐘）In this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together t

8、he urban elite of the cityIn this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the cityIn this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city圣誕百變

9、攝影屋現(xiàn)場搭建活動(dòng)主題背板，客戶可以在區(qū)域進(jìn)行變裝拍照，同時(shí)現(xiàn)場會(huì)為到訪客戶提供變裝道具拍攝的照片可以現(xiàn)場打印，客戶可以立即帶走，留作一份紀(jì)念。In this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city圣誕精致茶歇營銷中心為客戶準(zhǔn)備圣誕節(jié)精致茶歇，讓你的味蕾得到大大的滿足。同時(shí)現(xiàn)場設(shè)有主題果盤，讓您現(xiàn)場感受美食帶來的幸福。（80份/天）In this golden autumn Oct

10、ober, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city圣誕老人互動(dòng) 派發(fā)圣誕糖果活動(dòng)期間安排兩名工作人員穿著圣誕老人的服飾進(jìn)行互動(dòng)巡游，背著圣誕老人的禮袋分發(fā)代表甜蜜、幸福的糖果，營造節(jié)日歡樂氣氛?；顒?dòng)期間（10:00 -16:00）圣誕老人背著他的圣誕口袋全天為到訪的小朋友派發(fā)圣誕禮物。只要到訪就有圣誕圣誕糖果，哇！難道是走進(jìn)了童話王國了嗎？.（100份/天）In this golden autumn October, we s

11、tarted a romantic and poetic journey of light luxury, let us do together the urban elite of the city玩轉(zhuǎn)美食 / 圣誕盆栽蛋糕烘焙還記得圣誕節(jié)里那精致的卡通蛋糕嗎?活動(dòng)期間，到訪客戶都可以烘焙一份專屬的盆栽蛋糕。（80份/天）In this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city玩轉(zhuǎn)

12、手工 / 圣誕手機(jī)鏈DIYIn this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city想擁有一個(gè)自己創(chuàng)意的手機(jī)鏈嗎？想體驗(yàn)制作過程的喜悅與收獲嗎？圣誕期間恒大港灣，帶著對藝術(shù)的憧憬DIY一個(gè)只屬于自己的作品吧！（80份/天）玩轉(zhuǎn)快樂 / 圣誕面具手工制作玩轉(zhuǎn)圣誕，圣誕小精靈要整裝待發(fā)了。手工制作的特別設(shè)計(jì)的半臉式面具，你就是派對中最亮眼的星星！（80份/天）In this golden

13、autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the cityThe colors black and orange are also a part of Halloween. Black is a symbol for night and orange is the color of pumpkins. A jack-o-lantern is a hollowed-out pumpkin with a face ca

14、rved on one side. Candles are usually placed inside, giving the face a spooky glow.辭舊迎新 定格美好時(shí)光Freeze frame happy momentX X X X項(xiàng)目 繽紛雙旦 01.01-01.03元旦節(jié)主題活動(dòng)NEW YEARS DAY恰逢元旦跨年之際，感謝老業(yè)主的陪伴，讓我們一起喜迎元旦。營銷中心通過舉辦元旦主題暖場活動(dòng)，融洽鄰里關(guān)系、促進(jìn)與客戶之間交流，延續(xù)項(xiàng)目傳播熱度，營造銷售洽談氛圍。同時(shí)通過參與性強(qiáng)的活動(dòng)來維系客戶關(guān)系，回饋老業(yè)主，形成老帶新營銷。On the occasion of New

15、 Years day, Evergrande harbour thanks for the company of the old owners, lets welcome New Years day together.Marketing center through the New Years Day theme warm activities, harmonious neighborhood, promote communication with customers, continue the project dissemination heat, create a sales atmosp

16、here for negotiation.At the same time through strong participation activities to maintain customer relations, feedback to the old owners, the formation of the old and new marketing.Activity time planning 活動(dòng)流程規(guī)劃 活動(dòng)時(shí)間活動(dòng)內(nèi)容8:30 開始前期，工作人員點(diǎn)位就位09:00-12:00 / 13:00-16:00民俗藝術(shù)吹糖人民俗藝術(shù)手工剪紙兒童燈籠DIY09:30-11:30 / 13

17、:30-15:30全家福拍攝（1.2日）10:30/14:30 變臉表演10:00-16:00中式茶歇品鑒10:00-16:00財(cái)神派發(fā)元旦福袋16:00 活動(dòng)結(jié)束In this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city打造元旦家庭日，一次全家人的幸福留影，為你留存當(dāng)下最美好的記憶，全家福照片方式呈現(xiàn)，祝愿2021年，全家人健康紅火Create Evergrande harbor N

18、ew Years day family day, a happy family photo,For you to keep the best memories of the moment, in the form of a family photo,Wish the whole family healthy and prosperous in 2021新中式復(fù)古刺繡長袍國粹戲服吉祥紙鳶東方美學(xué)元素 X 潮流時(shí)尚元素Oriental aesthetic element X fashion elementHuacai eye crownLup take umbrellaNational costu

19、meEmbroidered robesIn this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city（2021.1.2日）現(xiàn)場布置拍照DP點(diǎn)這出場景占據(jù)了最適合留影的C位，配備了專業(yè)攝影師與設(shè)備，拍出的照片可以打印帶走。Harbor Family Happy photo Studio合家歡樂照相館民俗藝術(shù)吹糖人活動(dòng)期間，民俗藝術(shù)家現(xiàn)場展示傳統(tǒng)手藝吹糖人，同時(shí)將吹好的藝術(shù)品，送給到訪參與活動(dòng)

20、的客戶，邀請來賓一同品味吹糖人的樂趣。（80份/天）In this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city民俗藝術(shù)剪紙活動(dòng)期間，現(xiàn)場展示傳統(tǒng)手藝剪紙藝術(shù)作品。同時(shí)客戶可以在老師的指導(dǎo)下，親自體驗(yàn)剪紙藝術(shù)的魅力。（80份/天）In this golden autumn October, we started a romantic and poetic journey of light

21、 luxury, let us do together the urban elite of the cityIn this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city民俗藝術(shù)手工燈籠紅紅火火的燈籠是我國元旦佳節(jié)必不可少的元素，象征著新的一年紅紅火火?，F(xiàn)場設(shè)置紙燈籠DIY環(huán)節(jié)，家長帶著孩子們親手制作美麗的紙燈籠。（80份/天）中式精致茶歇元旦活動(dòng)期間，到訪客戶可以品嘗到地道的中式糕點(diǎn)（

22、鳳梨酥、桂花酥、巧克力餅、蔓越莓餅）（80份/天）In this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city定格節(jié)日習(xí)俗 / 財(cái)神派發(fā)元旦福袋活動(dòng)現(xiàn)場安排真人財(cái)神玩偶裝扮人員，為來賓們派發(fā)福袋小禮品，以此活躍現(xiàn)場氛圍，增添濃郁的節(jié)日氣息?；顒?dòng)期間，到訪的客戶可以獲得元旦佳節(jié)福袋一份。福袋內(nèi)可能放有徐福記糖果、巧克力等禮品。帶給到訪的您，一份不一樣的驚喜。（100份/天）In this

23、golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city定格傳統(tǒng)文化 / 川劇變臉活脫脫一副面孔，熱辣辣一絲震顫。川劇變臉千變?nèi)f化，神秘莫測。一同感受中國非物質(zhì)文化的神奇。In this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urb

24、an elite of the city洽談區(qū)9A展示區(qū)域活動(dòng)主形象水吧沙盤樂隊(duì)演繹入口【圣誕】活動(dòng)執(zhí)行人員配備 活動(dòng)區(qū)域人員備注樂隊(duì)演繹4人專業(yè)樂隊(duì)演唱手工DIY區(qū)1人（盆栽蛋糕、手機(jī)鏈、面具DIY）活動(dòng)執(zhí)行人員圣誕老人互動(dòng)2人圣誕老人人偶裝扮人員活 動(dòng) 場 地 布 局 規(guī) 劃Marketing center layout planning【元旦】活動(dòng)執(zhí)行人員配備 活動(dòng)區(qū)域人員備注全家福拍攝1人專業(yè)拍照攝影師民俗DIY區(qū)1人（剪紙、吹糖人、手工燈籠）專業(yè)民俗制作老師變臉表演1人專業(yè)變臉表演老師財(cái)神派福1人財(cái)神人偶裝扮人員洽談區(qū)9A展示區(qū)域活動(dòng)主形象水吧沙盤全家福拍攝入口手工DIY區(qū)域茶歇區(qū)茶

25、歇區(qū)民俗DIY區(qū)域變臉表演In this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city活動(dòng)主形象 / 區(qū)域擺放圣誕/元旦活動(dòng)主形象展板。In this golden autumn October, we started a romantic and poetic journey of light luxury, let us do together the urban elite of the city元旦燈籠墻 / 現(xiàn)場擺放燈籠墻進(jìn)行元旦節(jié)日氛圍營造。In this golden autumn