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16、nt set ofactions aimed at gaining a sustainable advantageover competition The organization chart andaccompanying baggage that showwho reports to whom and how tasks are both divided up and integrated The people in the organization,considered interms of corporatedemographics, notindividual personaliti

17、es The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and proceduresthrough which things get donefrom day-to-dayThose ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commo

18、nto most of its members Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extraordinaryfeats with ordinary people編輯ppt72Selling margin ContributionSalesSelling rateSalesAvailable selling time EffectivenessContribution Available selling time Produ

19、ctivity ContributionTotal selling costsAvailable selling timeTotal selling costsEfficiencyUtilizationAvailable selling timeTotal sales time Support intensitySupport costsTotal selling costsSupport leverageTotal sales timeSupport costs編輯ppt73TextTextTextText編輯ppt74TextTextTextTextTextTextText編輯ppt75編

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21、ctionMarketing ManagerDimitri PanayatapolousSchool Program GroupNurses for School ProgramRandall BeardMarketing DirectorKen DoiMarketing DirectorRobin OxendineMarketing ManagerPeter FoystonMarketing ManagerLaundryHaircareToothpaste/SoapSkincare/PaperVacantGeneral ManagerBrad CasperGeneral Manager*Va

22、cantGeneral ManagerVirginia LeeVice President*Marketing Organization編輯ppt86Competitive ModelsMarket ResultsFeasible Scenarios India China PhilippinesSuccess RequirementsBacardiStrategyAsia WhiskyOpportunityAssessmentMarketArchetypeModel Sizing PricingBacardiStrategy OverlapDetermine Whether to Proce

23、ed FurtherExecuteWill whisky help to build Bacardi rum globally? Are there opportunities for whisky in the rest of the world?YesDevelop Objectives & Strategies Financial Goals Market Priorities Acquisition or Organic Growth Product/ Marketing/ Distribution StrategiesProcess Map編輯ppt87123編輯ppt881234編輯ppt89TextTextText編輯ppt90 Text Text Text Text Text Text編輯ppt91TextTextTextTextTextTextText編輯ppt92TextText編輯ppt93TextTe