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1、外貿(mào)業(yè)務(wù)全套英文郵件范文 摘要:本文詳細(xì)地介紹了商務(wù)英文電子郵件的各個(gè)構(gòu)成部分的寫作要求和特點(diǎn),并從詞匯和句型的選用兩方面探討了商務(wù)英文電子郵件的基本寫作原則,可以為寫好商務(wù)英文電子郵件提供參考。 關(guān)鍵詞:電子郵件;寫作原則;方法;技巧 國際互聯(lián)網(wǎng)的普及和電子商務(wù)的發(fā)展使得電子郵件成為當(dāng)今網(wǎng)絡(luò)技術(shù)運(yùn)用中最普遍的交際手段之一。在國際商務(wù)中,電子郵件的滲透力非常顯著,已經(jīng)成為商務(wù)溝通最基本的聯(lián)絡(luò)方式,并正在逐步取代傳統(tǒng)的書信、 、 等通訊媒體,成為最主要的信息交流方式。據(jù)調(diào)查,在商務(wù)場合中約有90%的人利用電子郵件來聯(lián)系業(yè)務(wù),因此商務(wù)英文電子郵件的寫作越來越受到人們的重視。為了讓更多的
2、人了解商務(wù)英文電子郵件的寫作原則、方法、格式及相關(guān)技巧,本文著重介紹如何寫好商務(wù)英文電子郵件,以期為廣闊讀者提供參考。 商務(wù)英文電子郵件各組成部分的寫作 在近年的網(wǎng)絡(luò)貿(mào)易實(shí)踐及操作中,電子郵件已形成比較統(tǒng)一、固定的寫作格式,其各組成部分的寫作方法如下: 地址欄To電子郵件的地址,包括寫信人地址、收信人地址、抄送收信人地址、密送收信人地址,這四部分無需填寫繁雜的郵政地址,只需填入相應(yīng)的電子郵件地址即可,而且并非每一項(xiàng)都要填,假設(shè)收信人只有一個(gè),就不需填寫其他收信人的電子郵件地址,處理比一般信件要簡單得多。 主題摘要欄Subject郵件的標(biāo)題應(yīng)當(dāng)簡潔明了。郵件標(biāo)題是郵件主要內(nèi)容的濃縮,是讀者瀏覽信
3、箱時(shí)決定是否閱讀該郵件的根據(jù)。簡潔明了的主題內(nèi)容可起到索引的作用,便于收件者以后在大量的郵件中查出相關(guān)的郵件。郵件標(biāo)題選擇的合適與否將影響到讀者處理信件的效率。因此,為了確保收信人能及時(shí)閱讀郵件,郵件的標(biāo)題不僅要引人注目,而且應(yīng)該言簡意賅。另外,標(biāo)題應(yīng)該用名詞短語或動(dòng)名詞短語,如:“Your Meeting in California”,“Your Order”,“Mrs. Jones”,“weekly Sales Meeting”等標(biāo)題都信息明確、一目了然。 稱呼Salutation商務(wù)英文電子郵件通常用較正式的稱呼,如:Dear+對方的姓氏,有時(shí)可以省去Dear,直呼對方的名或姓,或者用隨
4、意的稱呼,如:“Hi,Johnson”,“Hi,Davis”等。假設(shè)不能確定收件人是哪一位,可用這樣的表達(dá),如:“Dear Sirs”,“Dear Madam or Sir”或“To whom it may concern”等。 正文部分body涉外商務(wù)電子郵件的正文書寫格式絕大多數(shù)采用齊頭式。齊頭式是指正文中各部分都從每行的左邊開始,這種格式便于打字和節(jié)省時(shí)間,提高工作效率。正文是電子郵件的主要部分,大多把話題分成幾個(gè)小主題,每個(gè)小主題一段,每段一般只有一兩句話,正文由兩三個(gè)或三四個(gè)簡短的段落構(gòu)成。 敬意結(jié)尾Complimentary Closing結(jié)尾常用敬語,表示客套和禮節(jié),措辭應(yīng)恰當(dāng)。
5、通常用“Best Regards”,“Best Wishes”,或使用“have a nice day!”“Good day to you!”等表示美好祝愿的詞組作為敬意結(jié)尾,使得電子郵件更趨向隨意體casual style。 簽名 Signature通常是寄件者在信函的敬意結(jié)尾下面寫上自己的。因?yàn)殡娮余]件是在電腦上打出來的,所以不能像傳統(tǒng)的外貿(mào)信函那樣可用手簽。 附件Enclosure電子郵件中如果帶有與郵件內(nèi)容相關(guān)的附件,可用word、 excel等軟件編寫成文件報(bào)表或掃描各種形式發(fā)票、定單或報(bào)價(jià)單等,并在郵件中說明具體文件的名稱及份數(shù)等,以便對方確認(rèn)。 附言Postscript打好郵件后
6、,假設(shè)發(fā)現(xiàn)需要補(bǔ)充某些內(nèi)容,可在簽名下方注明P. S. ,再附上補(bǔ)充的內(nèi)容。但補(bǔ)充的內(nèi)容不宜太多,常常是一兩句話。假設(shè)補(bǔ)充的內(nèi)容很多,則需另寫一封郵件,以免喧賓奪主。 1. 向顧客推銷商品Dear Sir: May 1, 2001Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the marke
7、t - that it is the best mountain bike available. Enclosed is our brochure.Yours faithfully2. 提出詢價(jià)Dear Sir: Jun.1, 2001We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask
8、you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon.Truly3. 迅速提供報(bào)價(jià)Dear Sir: June 4, 2001Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical i
9、nformation on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.4. 如何討價(jià)還價(jià)Dear Sir: June 8, 2001We have received your pr
10、ice lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business.
11、We hope to hear from you soon.Yours truly5-1 同意進(jìn)口商的還價(jià)Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent adva
12、nces in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.Sincerely5-2 拒絕進(jìn)口商的還價(jià)Dear Sirs: June 12, 2001Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market h
13、ere leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.Truly6. 正式提出訂單Dear Sir: June 15
14、, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or
15、 cancellation of the order after this date.Truly7. 確認(rèn)訂單Dear Sir: June 20, 2001Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.Sincerely8
16、. 請求開立信用證Gentlemen: June 18, 2001Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.Sincerely9. 通知已開立信用
17、證Dear Sir: June 24, 2001Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when
18、 the order has been executed.Sincerely10. 請求信用證延期Dear Sir: Sep. 1, 2001We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.Sincerely11. 同意更改信用證Gentleme
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