日企注重的是員工的品質(zhì)(共3頁(yè))

1、精選優(yōu)質(zhì)文檔-傾情為你奉上日企注重的是員工的品質(zhì)Dentsu Inc., Japan's largest advertising agency, has a commanding 22.4% share of the world's second-largest advertising market. At home, Dentsu's sales are twice those of its closest rival, Hakuhodo Inc., and its roster of heavyweight domestic clients is enough to

2、 makes it one of the world's top five ad agencies in terms of revenue. 日本最大的廣告機(jī)構(gòu)電通公司(Dentsu Inc.)占有了日本這個(gè)全球第二大廣告市場(chǎng)高達(dá)22.4%的份額。在日本本土，電通的銷(xiāo)售額比起排名第二的競(jìng)爭(zhēng)對(duì)手博報(bào)堂(Hakuhodo Inc.)多出了一倍，而該公司一系列重量級(jí)的國(guó)內(nèi)客戶(hù)更是足以使這家公司躋身全球收入最高的五大廣告公司之列。Tor Ching Li interviewed Mr. Takashima in his Tokyo office. He joined Dentsu fresh

3、out of Keio University in 1966 and assumed the role of chief executive officer this July. The interview has been translated from Japanese and edited.華爾街日?qǐng)?bào)記者Tor Ching Li在高達(dá)佳位于東京的辦公室采訪(fǎng)了現(xiàn)年65歲的高達(dá)佳(Tatsuyoshi Takashima)。高達(dá)佳1966年從慶應(yīng)義塾大學(xué)(Keio University)一畢業(yè)便加入了電通公司。他在今年7月接任了該公司首席執(zhí)行長(zhǎng)的職務(wù)。采訪(fǎng)用日語(yǔ)進(jìn)行，以下是經(jīng)過(guò)編輯的訪(fǎng)談內(nèi)容

4、。WSJ: What was your first job and the biggest lesson you learned from it?問(wèn)：你的第一份工作是什么？你從中得到的最大的教訓(xùn)是什么？Mr. Takashima: I was first assigned to the newspaper division and my job was to obtain advertising space from a certain newspaper company. At that time, advertisers' demand for ad space always ou

5、tstripped supply, but I almost never failed to deliver my clients' requests. I learned how to calculate the right amount to buy in advance from the media company to avoid a shortage of ad space for our clients and became skillful at negotiating with the newspaper company's ad department.高達(dá)佳：

6、我一開(kāi)始被派到電通公司的報(bào)紙業(yè)務(wù)部門(mén)，而我的工作就是從一家報(bào)社購(gòu)買(mǎi)廣告位。當(dāng)時(shí)，廣告位總是供不應(yīng)求，不過(guò)我?guī)缀鯊奈醋尶蛻?hù)失望過(guò)。我學(xué)會(huì)了如何事先計(jì)算出從媒介公司購(gòu)買(mǎi)廣告位的數(shù)量，從而為客戶(hù)避免了廣告位不足的情況，我在與報(bào)社廣告部的談判方面也變得經(jīng)驗(yàn)老道。WSJ: What advice would you give someone entering your field?問(wèn)：你會(huì)對(duì)那些剛剛進(jìn)入這一領(lǐng)域的新人提些什么建議？Mr. Takashima: One should continuously seek inspiration, take an interest in a variety o

7、f things and always be on one's toes to gather accurate information.高達(dá)佳：他們應(yīng)該不斷尋找靈感，對(duì)各種各樣的事物有好奇心，并時(shí)刻做好準(zhǔn)備收集準(zhǔn)確的資訊。WSJ: What principle of management do you wish you knew when you were starting out?問(wèn)：有什么管理方面的準(zhǔn)則你希望自己在入行時(shí)就有所了解？Mr. Takashima: Nothing in particular, because I believe that we learn on the

8、 job, and through our successes and sometimes failures are able to move on to the next stage. This is more important than having a management philosophy.高達(dá)佳：沒(méi)有什么，因?yàn)槲蚁嘈盼覀兪窃诠ぷ髦袑W(xué)習(xí)的，通過(guò)成功或者是失敗，我們才能夠進(jìn)入下一個(gè)階段。這比擁有一個(gè)管理哲學(xué)更為重要。WSJ: What do you wish every new hire knew?問(wèn)：你希望每一個(gè)新人都了解些什么？Mr. Takashima: It's i

9、mportant for new hires to understand that business is built on mutual trust, so they should have basic manners and social skills. But business is also competition, so I expect them to have a winning mindset.高達(dá)佳：新人們應(yīng)該懂得業(yè)務(wù)是建立在互相信任的基礎(chǔ)上的，這一點(diǎn)很重要，因此他們需要具備基本的禮貌和社交技巧。不過(guò)業(yè)務(wù)也是競(jìng)爭(zhēng)，因此我希望他們能夠擁有一個(gè)求勝的心態(tài)。WSJ: Was the

10、re an instance when you felt you let your company or colleagues down?問(wèn)：你是否作出過(guò)讓你的公司或者是同事失望的事情？Mr. Takashima: There was one incident that I still regret to this day. I remained silent during a meeting at which I really should have expressed my opinion. Since then, I have encouraged myself to speak out

11、 so that I wouldn't look back with regret. In that sense, my bosses might have thought I was a rather difficult subordinate.高達(dá)佳：有一件事我至今仍然追悔莫及。我在一個(gè)會(huì)議上保持了沉默，而我本該說(shuō)出自己的想法。從那以后，我一直鼓勵(lì)自己說(shuō)出自己的觀(guān)點(diǎn)，這樣我回過(guò)頭來(lái)的時(shí)候就不會(huì)后悔。在這個(gè)問(wèn)題上，我的上司們也許認(rèn)為我是個(gè)非常難對(duì)付的下屬。WSJ: Have you ever had a bad boss?問(wèn)：你碰到過(guò)不好的上司嗎？Mr. Takashima: I o

12、nce had a manager who would reprimand his subordinates in public. When I was told I would have to work for him, I told him I would only do it on the condition that he would not reprimand me in front of others. We were able to have a good working relationship, which surprised the people around us. It

13、 has always been my intent not to embarrass people or do unpleasant things to them. I always try to put myself in the other person's shoes.高達(dá)佳：我曾經(jīng)有這樣一個(gè)上司，他會(huì)在公眾場(chǎng)合批評(píng)自己的下屬。當(dāng)我被告知自己將為他工作的時(shí)候，我告訴他，只有他答應(yīng)不當(dāng)著別人的面批評(píng)我，我才會(huì)接受這份工作。我們保持了良好的工作關(guān)系，這讓周?chē)娜撕苁求@訝。我一直注意不讓別人難堪，不做那些為難別人的事情。我總是努力替別人著想。WSJ: What are the mos

14、t important attributes of a good manager?問(wèn)：一個(gè)好的經(jīng)理人最重要的品質(zhì)是什么？Mr. Takashima: To treat everyone equally and fairly, listen to the input of people on the front lines and be ready to face anything in your work.高達(dá)佳：公平待人，傾聽(tīng)第一線(xiàn)員工的意見(jiàn)，還有就是做好面對(duì)工作中各種挑戰(zhàn)的準(zhǔn)備。WSJ: Would you recommend someone starting in your field attend business school?問(wèn)：你會(huì)建議那些剛進(jìn)入這個(gè)行業(yè)的人進(jìn)商學(xué)院學(xué)習(xí)嗎？Mr. Takashima: As our business fields expand, it is becoming increasingly important for us to provide our clients with solutions not only in the marketing communication field but also in fields ranging from business m