Unit1Advertising同步練習(xí)(一)

1、Unit 1 Advertising 同步練習(xí) （一 ）總分 100 分 時(shí)間 40 分鐘 成績(jī)?cè)u(píng)定 I. 根據(jù)解釋，寫出英語單詞 : （每題2分，共 10分） A1. resembling sb. or sth. but not the same 2. having knowledge or realization of sb. or sth. 3. praise sth. publicly in order to encourage people to buy or use it 4. work done for another or others 5. social ways of li

2、ving II. 翻譯下列詞組： （每題 5 分，共 30 分）1. A 在電視上宣傳新產(chǎn)品 2. B隨時(shí)為某人服務(wù) 3. A與類似4. A 使某人覺察到危險(xiǎn) 5. A 想到一些社會(huì)問題 6. A 在報(bào)上登廣告 III. 閱讀下列對(duì)話，并回答后面題目（每題 2 分，共 40 分）Four people in an advertising firm are discussing a future advertising programme. （B=Bob） A: OK. Our plan is to produce an advertisement for this famous compute

3、r which is supplied by one of China ' s biggest computer producerLsegend Computer Group Corporation. Any ideas ？ B: I think it would be a good idea to have comments from secretaries and typists who are already using it. Then they can express their satisfaction with the product.C: Do you think so

4、 ？ Do you think managers want to read what users think about a new piece of office equipment ？D: I agree with Bob. I think we should have a picture of the computer and give a description of the product.B: I 'm afraid I can 't agree with you. That's a good way of，givbinugt int form'as

5、tionnot a good way of persuading people. For one thing ， it 's bor，ing and people aren' t going to read an ad thatlooks boring. For another thing ， one computer looks very like another. People aren remember the name of the product.A: So what exactly are you suggesting ？B: I suggest that we a

6、sk users of this machine what they think about it. We can photograph them using it too. Then we can put their comments at the top of the advertisement in big print. We can bring in some humor too. People enjoy reading humorous ads.D: The disadvantage with carrying out interviews is that it may take

7、a long time.B: No problem. We can do some telephone interviews with our users.C: How can we find out who are using these computers ？A: Easy. I ' ll ask the company for a list of recent customers.填空題： BFour people of an advertising firm were discussing a future _1_ programme. They plan to produce

8、 an _2_ for the famous computer which is supplied by one of China_3_ Legend Computer Group Corporation. Someone suggested that they should collect _4_ from secretaries and _5_ who were using the computer and could express their _6_ with the product. Some suggested that they should have a _7_ of the

9、computer and give a _8_ of the product.Others disagreed with them. They said that a picture and description might be a good way of giving _9_ ， but it was not a good way of persuading _10_. Besides ， it was so _11_ that people would not even read it. For another thing ， people were not going to _12_

10、 the name of a product that looked very like another. And these people suggested that they should ask _13_ of the machine what they thought about it. They could _14_ users ， too， and put their _15_ at the top of the advertisement in big print. They could also bring in some _16_ because people enjoy

11、reading _17_ ads.Others added that they could ask the company for a _18_ of recent customers and do some _19_ _ 20_ interviews with them.t going tos biggest computeIV.鞏固題：（每題5分，共20分）BHave a discussion about advertising. Use the expressions about agreement and disagreement you have learnt so far.1 Wh

12、at kind of advertisements do you read or watch on TV ， if any ？2 What are your favorite advertisements ？ Why ？3 Do you think that there is too much advertising ？4 Do advertisements persuade you to buy things ？答案I. 1. similar 2. aware 3. advertise 4. service 5. societyII. 1. advertise a new product on TV2. at one ' s service3. be similar to4. make sb. aware of danger 5. think about some problems in society 6. put an advertisement in the newspaper / advertise in the newspaper4. comments5. typistsIII. 1. advertising 2. advertisem