商務(wù)英語(yǔ)復(fù)習(xí)重點(diǎn)

1、【精品文檔】如有侵權(quán)，請(qǐng)聯(lián)系網(wǎng)站刪除，僅供學(xué)習(xí)與交流商務(wù)英語(yǔ)復(fù)習(xí)重點(diǎn).精品文檔.專業(yè)術(shù)語(yǔ)：人際交往能力interpersonal skills彈性工作制 flexible working hours股票經(jīng)紀(jì)人 stock broker債券經(jīng)紀(jì)人 bond broker收購(gòu)和兼并 acquisition and merger定金down-payment成交信號(hào)buying signal賣點(diǎn) selling point強(qiáng)行推銷hard-sell負(fù)債liabilities資產(chǎn)assets售后服務(wù)after-sales service自我激勵(lì)self-motivated工作績(jī)效job performa

2、nce破產(chǎn)go bankrupt債務(wù)人debtor債權(quán)人creditor決策者decision maker強(qiáng)行推銷hard-sell附加值added value工作尋找者job seeker預(yù)期壽命life expectancy接收接管take over受眾receptive audience不動(dòng)產(chǎn)房地產(chǎn)real estate應(yīng)付賬款accounts payable應(yīng)收賬款account receivable一般管理費(fèi)overheads行政成本administrative costs執(zhí)行董事executive director新手 recruit老手veteran開發(fā)商developer企業(yè)掛

3、牌上市g(shù)o public婚姻狀況marital status毛（重 ）rough weight凈（重）net weight內(nèi)生增長(zhǎng)Organic growth非內(nèi)生增長(zhǎng)Non-organic growth固定成本fixed cost可變成本variable cost達(dá)成交易 close the sale總部headquarters海外子公司overseas subsidiary固定工作permanent job漢譯英1. 只要資產(chǎn)價(jià)值的增長(zhǎng)超過債務(wù)的增長(zhǎng)，就不會(huì)有問題。As long as asset values rise faster than debt, there is no prob

4、lem.2. 我了解我的競(jìng)爭(zhēng)對(duì)手以及他們產(chǎn)品的優(yōu)缺點(diǎn)。I know my competitors and the merits and pitfalls of their products.3. 網(wǎng)絡(luò)購(gòu)物使得人們不需要離家就可以瀏覽商品和商品目錄。Online shopping allows people to browse goods and catalogs without having to leave home.4. 你能提供什么擔(dān)保？What kind of security can you offer?5. 電視廣告不能針對(duì)目標(biāo)受眾Television advertising ca

5、nnot target the receptive audience.6. 我了解公司歷史，產(chǎn)品范圍，財(cái)務(wù)狀況，公司的核心競(jìng)爭(zhēng)力，以及以及市場(chǎng)策略等。I know about the company's history, product range, financial situation , core competencies, marketing strategies and so on.7. 我能自我激勵(lì)。Im highly self-motivated.8. 我遇到問題或有疑問要咨詢呼叫中心時(shí)常常要等上10分鐘。Very often, I am put on hold for

6、up to 10 minutes when I contact a call centre with a problem or query.9. 我可以加班。I can work later than normal office hours.10. 企業(yè)文化由企業(yè)的態(tài)度、經(jīng)驗(yàn)、信念和價(jià)值觀組成。Corporate culture comprises the attitudes, experiences, beliefs and values of an organization.11. 項(xiàng)目A有更多的觀眾，因?yàn)樗湓谌丝诒姸嗟膶W(xué)生居住區(qū)。Option A has access to a la

7、rger audience because it is in the popular student area.12. 我喜歡在一個(gè)能提供給我良好職業(yè)前景的公司工作，這樣我工作起來會(huì)更加有干勁。I would like to work in a company with good career prospects because I can be more motivated.13. 培訓(xùn)能提高我的工作業(yè)績(jī)。Training can increase my job performance.14. 大公司有更嚴(yán)格的評(píng)估制度，所以，成功主要靠你是否能融入公司文化以及你個(gè)人的能力。Big compa

8、ny will have a rigorous evaluation system, so success is more based on your ability to blend into the company culture and your real productivity.15. 通貨膨脹，房?jī)r(jià)飆升和食品價(jià)格上漲使得消費(fèi)者信心降低到了最低點(diǎn)。Inflation, rocketing house prices and soaring foodstuff prices have pushed consumer confidence to the lowest level.16. 中

9、國(guó)存款率是40%。這表明了中國(guó)人對(duì)借錢的態(tài)度。中國(guó)人很少借錢消費(fèi)。不得不借錢時(shí)他們才借錢。The saving rate in China is 40 percent. This is an indication of the consumers attitude toward borrowing. Chinese rarely borrow for consumption. They will borrow only if they have to.17. 手機(jī)有時(shí)是令人討厭的。例如，在正式的說話場(chǎng)合，在課堂上，在圖書館或在電影院如果手機(jī)響了，那是很不適宜的。A mobile phone c

10、ould be bothersome. For example, it is very inappropriate to hear a mobile phone ringing during a formal conversation, during a lesson, in a library or in a cinema.18. 我們一般在價(jià)格基礎(chǔ)上利潤(rùn)加成100%,但這樣的話價(jià)格對(duì)于顧客來說就太高了。We normally mark up our prices by 100%, but I m afraid that this will make the product too expe

11、nsive for the customer.19. 沒問題。我會(huì)讓我的總部寄送更多的促銷點(diǎn)材料，如果我們能收到你下一筆訂單的話。OK, no problems. I will ask Head Office to increase the amount of promotional material they send when we receive your next order.20. 我想當(dāng)職員，因?yàn)槲蚁Ｍ泄潭ǖ氖杖搿 want to be employee because I want to have a regular income.21. 在大公司，如果經(jīng)營(yíng)狀況好，你會(huì)有安全

12、感，但個(gè)人不好發(fā)展。 小公司比較容易倒閉。In a big company, Its quite secure if the company is doing well ,but not easy to progress personally.22. 為了給其產(chǎn)品做廣告，供應(yīng)商不得不付廣告費(fèi)或促銷費(fèi)給超市In order to advertise the other items, the suppliers have to pay advertising fees or promotional fees to supermarkets.23. 用手機(jī)打電話很方便，打電話的人可以互相交流。Mak

13、ing phone calls is easy and interactive.24. 我想給一筆試單，但價(jià)格對(duì)于我們來說有點(diǎn)太高。能否給與第一筆試單一個(gè)折扣或優(yōu)惠？I d like to place a small order as a trial. The prices are a bit too high for usdo you think you could lower the price for the first four or five?25. 我想當(dāng)個(gè)體商，因?yàn)槲也幌霝閯e人干活。我要自己當(dāng)老板。I want to be self-employed, because I don

14、t want to work for somebody else, I want to be my own boss.26. 我喜歡這些燈具，但我應(yīng)該對(duì)現(xiàn)有的供應(yīng)商忠誠(chéng)。I do like the lamps, but I m reluctant to move away from my current supplier.寫作（1） 五年來一直都是威爾康公司（Welcon）為你們公司總部提供接待員和門衛(wèi)。最近他們的服務(wù)質(zhì)量大不如前。公司的來客抱怨說他們態(tài)度粗魯，讓他們等待很久并給他們帶錯(cuò)地方。給這個(gè)公司寫一封電子郵件：1） 強(qiáng)調(diào)你們公司與該公司一直以來的良好關(guān)系。2） 描述該公司員工服務(wù)不夠到

15、位的地方。3）堅(jiān)持要他們馬上改進(jìn)服務(wù)質(zhì)量。Dear Mr Jeavons,I am writing to express my deep concern at the standard of service given recently by your employees.We have been working with you for the last five years and have always been happy with the politeness and efficiency of the receptionist and doormen you have suppli

16、ed. However, in the last month we have received the following complaints from visitors to our headquarters:doormen not opening the door (five complaints)being kept waiting in the reception area for over 15 minutes(three occasions)being sent to the wrong part of the company that visitors have contact

17、 with. Consequently, a bad experience can give them a very negative impression.You will appreciate therefore, that we cannot allow the situation to continue. I would be grateful if you could replace the existing staff in the next seven days. We will monitor the new team closely and report back to yo

18、u in a further two weeks.If you have any questions about the points I have raised. Please do not hesitate to contact me.I look forward to hearing from you.Yours sincerely,Peter Sackwell（2）假設(shè)你在一家保險(xiǎn)公司的新聞辦公室工作。這家公司最近剛剛收購(gòu)了另一家保險(xiǎn)公司。自從收購(gòu)后有一些有關(guān)該收購(gòu)的負(fù)面的報(bào)道。你打算登一則新聞稿。你的新聞稿要包含一下幾點(diǎn)：1）解釋收購(gòu)的商業(yè)理由，如與其他大保險(xiǎn)公司競(jìng)爭(zhēng)，或是讓員工人數(shù)

19、更加合理化。2）表達(dá)你對(duì)兼并公司的未來基于充滿了信心和希望3）對(duì)員工的支持表示感謝4）讓員工放心，將不會(huì)有很多的裁員。Last month Insure Co was pleased to announce the acquisition of ABC Insurance. The new company brings together two leading insurance providers to form the worlds third largest insurance company. The merger guarantees the future of both compa

20、nies and their ability to compete with the best. At the same time, it creates possibilities to make savings in many areas, such as office expenses, advertising and staffing costs. These savings will be passed on to the consumer in the form of lower insurance premiums.In addition, with the combined e

21、xpertise of the two companies, the consumer can expect to see an exciting range of new insurance products in the coming months.The company would like to take this opportunity to thank employees of both companies for the patience and understanding they have shown in recent months. Their loyalty is ap

22、preciated and the company intends to keep any job losses to a minimum.（3） 在你出差丹麥時(shí)，你收到了你老板發(fā)給你的電子郵件?？聪旅嫣崾荆瑪U(kuò)展斜體部分的內(nèi)容，寫一篇銷售報(bào)告。內(nèi)容包括1）結(jié)果（銷售量比去年下降30%，市場(chǎng)疲軟）；2）原因（艾琦亞公司(Ikea)在哥本哈根(Copenhagen)附近新開了一家店；沒有丹麥語(yǔ)的商品小冊(cè)子；最大的客戶要求傭金提高到25%，已停止訂貨）；3）前景（很好，顧客信心有恢復(fù)跡象；一家大連鎖飯店正重新裝修12個(gè)飯店，有望與其達(dá)成銷售合同）4)建議（印丹麥語(yǔ)的小冊(cè)子；全面提高傭金，加強(qiáng)廣告，例

23、如在生活類和室內(nèi)設(shè)計(jì)類雜志上登廣告）。This report describes recent results in the Danish market. The reasons for them and suggests action that we can take in the future to improve sales.Overall, it has been disappointing year, with sales falling by 30% compared to the previous year. However, this should be seen in the

24、 context of difficult trading conditions： everyone in the market is reporting decreased sales.For us the situation has been made more difficult by three factors:1）A new IKEA store opened near Copenhagen four months ago, attracting business away from other shops. 2）We only have Italian brochures and

25、customers would like them in Danish. 3）Central, our biggest customer, has refused to order more lamps unless we increase their commission to 25%On a more positive note, the market seems to be recovering and consumers are spending again. We also have the prospect of a contract to supply lamps to the

26、Chancery chain of hotels, which is about to refurnish twelve hotels here.In order to take advantage of the improving market, I would like to make three recommendations:1）That Danish brochures are made available as soon as possible. 2）That we increase the rate of commission to all our customers to 25

27、%. 3）That we invest in some advertising in lifestyle and interior design (室內(nèi)裝飾）magazines.Please feel free to contact me about any of the above points.（4）請(qǐng)你對(duì)下圖中的商品銷售預(yù)測(cè)做一個(gè)陳述。請(qǐng)描述這個(gè)圖中的書籍的銷售與趨勢(shì)，并給出原因。（5）用下列詞語(yǔ)將信函寫得更為正式。I would be grateful if , contact, further to, do not hesitate, in agreement with, howev

28、er, strictly speaking, please find attached, Yours sincerely Hello, everyone. Thank you for your coming. Id like to present to you today the results for sales of foreign language phrasebooks over the past year.I have prepared a graph which shoes the development. As you can see sales rose rapidly over the first six months leading up to the summer holiday period reaching a peak of nearly $30 million in July. By September they had fallen back to around $12 million,