海爾公司英文介紹

1、海爾公司簡介英文版Haieristheworld'sfourthlargestwhitegoodsmanufacturerandistheofficialhomeappliancessponsoroftheBeijing2008OlympicGames.Asof2007,theHaierGrouphasestablishedatotalof64tradingcompanies(19locatedoverseas),29manufacturingplants(24overseas),8designcenters(5overseas)and16industrialparks(4overse

2、as).ConsistentwithHaier'spositionasaglobalbrand,thecompanyemploysover50,000peoplearoundtheworld.Inaddition,Haierboastsa58,800-strongsalesnetworkwhichlastyearaccountedforaglobalturnoverof118billionRMB(16.2billionUSD).GuidedbythebrandingstrategyofCEOZhangRuimin,Haierhasadvancedthroughthe'brand

3、building,''diversification,'and'internationalization'stages,andsince2005hasembarkedonthefourthstage:"GlobalBranding."Haierhasenjoyedagrowinginternationalreputationoverthepast24years.19ofthecompaniesproducts,includingrefrigerators,airconditioners,washingmachines,televisi

4、ons,waterheaters,personalcomputers,mobilephones,andkitchenapplianceshavebeenratedas"TopBrands"inChina,andChina'sGeneralAdministrationofQualitySupervision,InspectionandQuarantinehasnamedHaierrefrigeratorsandwashingmachinesasamongChina's"TopGlobalBrands."In2006,forthefourth

5、consecutiveyear,HaierwasrankedfirstintermsofoverallleadershipamongmainlandChinesecompaniesintheWallStreetJournalAsia'sannualsurveyofAsia's200MostAdmiredCompanies.InMarch2008,theFinancialTimesonceagainaddedHaiertoitslistofTop10ChineseGlobalBrandNameswithsurveyrespondentsrankingHaiernumberonei

6、ntermsofproductquality,trust,innovation,management,andbranding.InMay2008,Haierranked13thonForbes'ReputationInstituteGlobal200list.AsofJune2008,thecompanyhasbeenawarded8333patents,with1996forHaierdesignteaminventions.In2007aloneHaierobtained875patents;502wereinventionpatents.Haierhasparticipatedi

7、ntheinstitutionandmodificationofnineinternationalstandards,aswellas152nationaland425industrystandards,withthreeinternationalstandardssettolaunchinthenearfuture.OfalltheChinesehouseholdappliancecompanies,Haierbyfarleadsthewayinthecreationofinternational,national,andindustrystandards.Haiermanagementmo

8、delssuchas"OEC,""marketchain,"and"IntegrationofIndividualsandGoals"havebeencasestudiesatHarvardBusinessSchool,theUniversityofSouthernCalifornia;IMDinLausanne,Switzerland;INSEADinFrance,andKobeUniversity.Haier's"marketchain"managementmodelhasbeenincludedint

9、heEuropeanUnion'scasestudylibrary.TCL集團有限公司簡介TCLGroupCo.,Ltd.wasfoundedin1981,injust20yearstime,TCLfromanamewithoutthepropagationoflocalstate-ownedenterpriseshavedevelopedintoamorethan100billionyuanintotalassets,thebrandvalueof7.5billionandemploysmorethan30,000peopleinlargestate-controlledenterp

10、risegroups.In1999TCLsalesreached15billionyuanandexportsworth240millionU.S.dollars,theannualgrowthratefor10consecutiveyearsremainedat50%.Today,TCLhasbeenacrossthehomeappliances,communications,information,electricianfourindustries,startingfromthetraditionalcommunications,electronicscompanytoa"3C&

11、quot;integratedintothecoreoftheinformationindustryastheleadingmainstreamInternetaccessequipmentsuppliersandserviceproviderstransfer,andbecomethemostcompetitiveoneofthetopthreeelectronics.Inthelong-termpractice,TCLGroup,inordertoadvanceideasandaction,taketheinitiativetorecognizeandcultivatethemarket,

12、creatinga"marketingplans","ServicesMarketing"and"Regionalmarketdevelopmentstrategy"toexpandinmarketssuchasnewideas,coveringtheestablishmentofnationwidemarketingnetwork,formeditsowncorecompetitiveness.TCLadvocatecorporatecultureisalsoproductivebusinessphilosophy,emphasiz

13、edthat"today'scultureistomorrow'seconomy",thesystemrefinedthe"famousChinesebrand,buildingfirst-classenterprise","createvalueforcustomers,creatingopportunitiesforemployees,creatingbenefitsforthecommunity"andthe"dedication,teamwork,innovation,"thecoreofV

14、alues.TCLisChina'soutstandingcorporateculturebasedontraditionalculture,absorbingtheessenceoftheWesternscientificmanagementformedwitheclecticabilityto"Alloyculture"and"immigrantculture."TCL集團有限公司簡介TCL集團有限公司創(chuàng)辦于1981年，在短短的20年時間里，TCL從一個名不經傳的地方國有企業(yè)發(fā)展成為一家擁有100多億元總資產，品牌價值75億元，員工超過300

15、00人的大型國有控股企業(yè)集團。1999年TCL銷售總額達150億元，出口創(chuàng)匯2.4億美元，年增長速度連續(xù)10年保持在50%以上。如今的TCL已橫跨家電、通訊、信息、電工四大產業(yè)領域，開始從傳統(tǒng)的通訊、電子企業(yè)向以"3C”整合為核心、信息產業(yè)為主導的互聯(lián)網接入設備主流供應商和服務商轉移，并成為中國最具競爭力的電子三強企業(yè)之一。在長期實踐中，TCL集團以超前的觀念和行動，主動認識和培育市場，創(chuàng)造了"有計劃的市場推廣"、"服務營銷"和"區(qū)域市場發(fā)展策略”等市場拓展新理念，建立了覆蓋全國的營銷網絡，形成了自己的核心競爭力。TCL倡導企業(yè)文化也

16、是生產力的經營理念，強調"今日的文化就是明日的經濟二系統(tǒng)提煉了"創(chuàng)中國名牌，建一流企業(yè)"、”為顧客創(chuàng)造價值，為員工創(chuàng)造機會，為社會創(chuàng)造效益"和"敬業(yè)、團隊、創(chuàng)新”的核心價值觀。TCL企業(yè)文化是以中國優(yōu)秀的傳統(tǒng)文化為基礎，吸收西方科學管理精髓，形成了具有兼收并蓄能力的"合金文化”和"移民文化"。在企業(yè)經營中，TCL堅持經營變革與管理創(chuàng)新，大力推進企業(yè)產權制度改革，通過授權經營，落實了企業(yè)經營風險責任機制和利益激勵機制。TCL通過采取靈活機動的資本運營機制，先后兼并了香港陸氏彩電項目、河南美樂電視機廠、內蒙古彩虹電視機廠、金科集團和翰林匯軟件公司，并與美國LotusPacific合作，進入了信息網絡終端產品和信息服務領域。TCL投資創(chuàng)辦了愛思科微電子集成電路公司，介入了通訊系統(tǒng)設備制造、移動電話