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1、謹(jǐn)呈：金紅葉謹(jǐn)呈：金紅葉數(shù)據(jù)更新至數(shù)據(jù)更新至2017年年02月月生活用紙市場(chǎng)回顧C(jī)opyright 2012 The Nielsen Company. Confidential and proprietary.2干巾各品類市場(chǎng)容量與增長(zhǎng)幅度干巾各品類市場(chǎng)容量與增長(zhǎng)幅度干巾市場(chǎng)全年銷售干巾市場(chǎng)全年銷售317億億RMBCopyright 2012 The Nielsen Company. Confidential and proprietary.3主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and pro

2、prietary.4Val. Share%/干巾干巾市場(chǎng)發(fā)展趨勢(shì)干巾市場(chǎng)發(fā)展趨勢(shì)主要廠商銷售份額主要品牌銷售份額Val. Share%/干巾Copyright 2012 The Nielsen Company. Confidential and proprietary.5Val. Share%/干巾現(xiàn)代渠道現(xiàn)代渠道: :干巾市場(chǎng)發(fā)展趨勢(shì)干巾市場(chǎng)發(fā)展趨勢(shì)主要廠商銷售份額主要品牌銷售份額Val. Share%/干巾Copyright 2012 The Nielsen Company. Confidential and proprietary.6Val. Share%/干巾傳統(tǒng)渠道：干巾市場(chǎng)發(fā)展趨勢(shì)

3、傳統(tǒng)渠道：干巾市場(chǎng)發(fā)展趨勢(shì)主要廠商銷售份額主要品牌銷售份額Val. Share%/干巾Copyright 2012 The Nielsen Company. Confidential and proprietary.7干巾市場(chǎng)區(qū)域競(jìng)爭(zhēng)干巾市場(chǎng)區(qū)域競(jìng)爭(zhēng)YTD TYCopyright 2012 The Nielsen Company. Confidential and proprietary.8干巾市場(chǎng)區(qū)域競(jìng)爭(zhēng)干巾市場(chǎng)區(qū)域競(jìng)爭(zhēng)Feb17Feb17Copyright 2012 The Nielsen Company. Confidential and proprietary.9 干巾干巾 心相印心相

4、印 清風(fēng)清風(fēng) 維達(dá)維達(dá)干巾市場(chǎng)各品牌產(chǎn)品分布干巾市場(chǎng)各品牌產(chǎn)品分布RT市場(chǎng)表現(xiàn)解析Copyright 2012 The Nielsen Company. Confidential and proprietary.11主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and proprietary.12RT市場(chǎng)主要品牌發(fā)展趨勢(shì)市場(chǎng)主要品牌發(fā)展趨勢(shì)Val. Shr%/RT全國(guó)總和現(xiàn)代渠道傳統(tǒng)渠道Copyright 2012 The Nielsen Company. Confidential and propri

5、etary.13RTRT市場(chǎng)主要品牌克重段表現(xiàn)市場(chǎng)主要品牌克重段表現(xiàn) 有芯卷有芯卷 心相印心相印 維達(dá)維達(dá) 清風(fēng)清風(fēng)Copyright 2012 The Nielsen Company. Confidential and proprietary.14RTRT區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)YTD TYCopyright 2012 The Nielsen Company. Confidential and proprietary.15RTRT區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)Feb17Feb17Copyright 2012 The Nielsen Company. Confidential and proprietary.16R

6、T 111g191g 191g 市場(chǎng)市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)CRT市場(chǎng)表現(xiàn)解析Copyright 2012 The Nielsen Company. Confidential and proprietary.23主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and proprietary.24CRT市場(chǎng)主要品牌發(fā)展趨勢(shì)市場(chǎng)主要品牌發(fā)展趨勢(shì)Val. Shr%/CRT全國(guó)總和現(xiàn)代渠道傳統(tǒng)渠道Copyright 2012 The Nielsen Company. C

7、onfidential and proprietary.25CRTCRT區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)YTD TYCopyright 2012 The Nielsen Company. Confidential and proprietary.26CRTCRT區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)Feb17Feb17Copyright 2012 The Nielsen Company. Confidential and proprietary.27CRTCRT市場(chǎng)主要品牌克重段表現(xiàn)市場(chǎng)主要品牌克重段表現(xiàn) 有芯卷有芯卷 心相印心相印 維達(dá)維達(dá) 清風(fēng)清風(fēng)Copyright 2012 The Nielsen Company. Conf

8、idential and proprietary.28CRT市場(chǎng)市場(chǎng)Top 5Top 5單品表現(xiàn)單品表現(xiàn)只包含金紅葉/恒安/維達(dá)三大廠家單品Val. Shr%/CRTWTDSIH均價(jià):元/卷Copyright 2012 The Nielsen Company. Confidential and proprietary.29CRT 111g-130g 111g-130g 市場(chǎng)市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)Val. Shr%/RTWTDSIH均價(jià):元/卷Copyright 2012 The Nielsen Company. Confidential and p

9、roprietary.30Val. Shr%/RTWTDSIH均價(jià):元/卷CRT 131g-150g 131g-150g 市場(chǎng)市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and proprietary.31Val. Shr%/RTWTDSIH均價(jià):元/卷CRT 151g-170g 151g-170g 市場(chǎng)市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and

10、 proprietary.32Val. Shr%/RTWTDSIH均價(jià):元/卷CRT 171g-190g 171g-190g 市場(chǎng)市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and proprietary.33Val. Shr%/RTWTDSIH均價(jià):元/卷CRT 191g 191g 市場(chǎng)市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)IF市場(chǎng)表現(xiàn)解析Copyright 2012 The Nielsen Company. Confidential and

11、 proprietary.35主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and proprietary.36IF市場(chǎng)主要品牌發(fā)展趨勢(shì)市場(chǎng)主要品牌發(fā)展趨勢(shì)Val. Shr%/IF全國(guó)總和現(xiàn)代渠道傳統(tǒng)渠道Copyright 2012 The Nielsen Company. Confidential and proprietary.37IFIF市場(chǎng)主要品牌層數(shù)表現(xiàn)市場(chǎng)主要品牌層數(shù)表現(xiàn) 軟抽軟抽 清風(fēng)清風(fēng) 心相印心相印 維達(dá)維達(dá)Copyright 2012 The Nielsen Company. Con

12、fidential and proprietary.38IFIF區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)YTD TYCopyright 2012 The Nielsen Company. Confidential and proprietary.39IFIF區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)Feb17Feb17Copyright 2012 The Nielsen Company. Confidential and proprietary.40Val. Shr%/IFWTDSIHIF 兩層小規(guī)格市場(chǎng)兩層小規(guī)格市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)均價(jià):元/百?gòu)圕opyright 2012 The Niels

13、en Company. Confidential and proprietary.41Val. Shr%/IFWTDSIH均價(jià):元/百?gòu)圛F 兩層中規(guī)格市場(chǎng)兩層中規(guī)格市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and proprietary.42Val. Shr%/IFWTDSIH均價(jià):元/百?gòu)圛F IF 兩層大規(guī)格市場(chǎng)兩層大規(guī)格市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)Copyright 2012 The Nielsen Company. Con

14、fidential and proprietary.43Val. Shr%/IFWTDSIH均價(jià):元/百?gòu)圛F IF 三層小規(guī)格市場(chǎng)三層小規(guī)格市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and proprietary.44Val. Shr%/IFWTDSIH均價(jià):元/百?gòu)圛F IF 三層中規(guī)格市場(chǎng)三層中規(guī)格市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)Copyright 2012 The Nielsen Company. Confidential an

15、d proprietary.45Val. Shr%/IFWTDSIH均價(jià):元/百?gòu)圛F IF 三層大規(guī)格市場(chǎng)三層大規(guī)格市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)HK市場(chǎng)表現(xiàn)解析Copyright 2012 The Nielsen Company. Confidential and proprietary.47主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and proprietary.48HK市場(chǎng)主要品牌發(fā)展趨勢(shì)市場(chǎng)主要品牌發(fā)展趨勢(shì)Val. Shr%/HK全國(guó)總和現(xiàn)代渠道傳統(tǒng)渠

16、道Copyright 2012 The Nielsen Company. Confidential and proprietary.49HKHK市場(chǎng)主要品牌層次表現(xiàn)市場(chǎng)主要品牌層次表現(xiàn) 手帕紙手帕紙 心相印心相印 清風(fēng)清風(fēng) 維達(dá)維達(dá)Copyright 2012 The Nielsen Company. Confidential and proprietary.50HKHK區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)YTD TYCopyright 2012 The Nielsen Company. Confidential and proprietary.51HKHK區(qū)域競(jìng)爭(zhēng)區(qū)域競(jìng)爭(zhēng)Feb17Feb17Copyright

17、2012 The Nielsen Company. Confidential and proprietary.52Val. Shr%/HKWTDSIH均價(jià):元/百?gòu)圚K HK 三層市場(chǎng)三層市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and proprietary.53Val. Shr%/HKWTDSIH均價(jià):元/百?gòu)圚K HK 四層市場(chǎng)四層市場(chǎng)MAT TY-Top 5MAT TY-Top 5單品表現(xiàn)單品表現(xiàn)BF市場(chǎng)表現(xiàn)解析Copyright 2012 The Nielsen Company. Confidential and proprietary.55主要品牌金額份額表現(xiàn)主要品牌金額份額表現(xiàn)Copyright 2012 The Nielsen Company. Confidential and proprietary.56Val. Shr%/BF全國(guó)總和現(xiàn)代渠道傳統(tǒng)渠道BF市場(chǎng)主要品牌發(fā)展趨勢(shì)市場(chǎng)主要品牌發(fā)展趨勢(shì)Copyright 2012 The Nielsen Co

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