(政治或商業(yè)性)活動(dòng)

1、Unit 5 Getting the messageRevision of wordsbrand targetbonusbaitsalesmansaleswomancustomerconsumer1.a person or company that design advertisements for productsadvertiser2. a products name that makes it different from othersbrand3. be attractive or interestingappeal4. a man whose job is selling thing

2、ssalesman5. a man who speaks as the representative of an organizationspokesmanFind a word to match the definition6. business actions intended to obtain a particular result.campaign8. to make something smaller or less in size, amount, or pricereduce7. to become larger in amount,number or degree to ma

3、ke something larger in amount,number or degreeincrease9. Someone who buys goods or services from a shop, company customer10. money gained by fit(政治或商業(yè)性)活動(dòng)PresentationListen to the tape Key words: advertisement(4 times)/ad(23) advertising(7) company(8) - customer(11)/consumer(4) product(1

4、6) increase(5)- reduceAdvertisingadvertise: v to tell people publicly about a product or service in order to persuade them to buy it.advertising:nU the activity or business of advertising things on TV, in newspapers etc advertisement: nC a picture, set of words, a film etc that is used to advertise

5、a product or service an advertisement, advertisementsTrue or FalseTTTFFFT1People react to advertisements in different ways.( )2The basic principle of advertising is fairly difficult.( )3Since an increase in sales means an increase in production, the price may be increased, too. ( )4Truthful ads prov

6、ide good information that helps customers to decide whether they want or need the advertised product.( )5Perhaps the most important function of advertising is to increase a companys profits. ( )6By using the techniques developed by the advertising industry, governments and other non-profit organizat

7、ions can spread knowledge, change attitudes and improve society.( )7Not all ads are used to promote a product or to increase a companys profits.( )Choose the best answers to fill in the blanks:1 Advertising is a highly developed _ . A information B industry C trade D science2.The development of radi

8、o, television and newspapers has _with the development of advertising.A followed up B gone hand in handC gone behind D taken place3. The best chance to reach customers is to_. A sell them the product B sell them what money can not buy: love, happiness and success. C appeal to their emotions D reduce

9、 the price of the products.Main ideaP1:P2:P3:P4-6:P7:P8:advertising is a highly developed industry.people react to ads in different ways.the basic principle of advertisingads are helpful in many ways./the advantages of adsads are not helpful/ the disadvantages of adsWhat kind of attitude should we t

10、ake towards ads?We should distinguish false ads from true ads We should take a critical attitude towards ads.Questions:1. Where can we find ads? Where else can we find ads?2. How do people react to ads?3. What is the basic principle of advertising?4. Does advertising make a product more expensive? W

11、hy?5. What do the ads explain about a product?6. Are all ads used to promote a product or to increase a companys profit? 7. What are the two tricks often used in ads?8. How can we protect ourselves from false ads?Ads are found almost everywherethey are broadcast on TV and over the radio, posted on t

12、he internet and printed in newspapers and on posters in our cities.Paragraph 1Where else can we found ads?cinema, magazines Peoples reactiondefenderscriticsuseful,entertaining annoyinghelp usmislead usParagraph 2The basic principle of advertisingParagraph 3Advertisements help companies to influence

13、the choices customers make by associating the product with the customers needs.AdvantagesIncrease product salesHelp consumers choose amongall the available products.Introduce new productsTruthful ads provide goodinformation that helps consumersSpread social problemsand government politicsParagraph 4

14、-6salesproductionpriceParagraph 4a productfeaturesfunctionscosts/ pricesqualityParagraph 5Armed with these facts and figures, customers are better able to deal withthe often powerful arguments given by a salesman or saleswoman.公益廣告Paragraph 6圖文：羅納爾多正式上任聯(lián)合國(guó)親善大使圖文：羅納爾多正式上任聯(lián)合國(guó)親善大使 http:/ 2000年2月2日 00:4

15、4 新浪體育 在聯(lián)合國(guó)發(fā)展署任命儀式上的羅納爾多新浪體育通訊員錦繡中華報(bào)道: 羅納爾多來(lái)說(shuō),今天將是他生命中一個(gè)重要的日子,因?yàn)樗袢照缴先螢槁?lián)合國(guó)親善大使,成就由綠蔭場(chǎng)跨越到社會(huì).聯(lián)合國(guó)進(jìn)行了委任儀式,聯(lián)合國(guó)秘書(shū)長(zhǎng)安南將會(huì)在儀式中正式宣布委任羅納爾多為親善大使.而羅納爾多以后將會(huì)以積極的態(tài)度為貧窮兒童酬款活動(dòng)出力.在今日的儀式中,將會(huì)播放各界名人對(duì)羅納爾多的贊辭.他們包括球王貝利,前NBA球星喬丹,國(guó)際米蘭俱樂(lè)部的主席,巴西總統(tǒng)以及著名影星等.一級(jí)方程式車手舒馬赫,尤文圖斯的中場(chǎng)球員齊達(dá)內(nèi)等體壇名將.現(xiàn)在也是聯(lián)合國(guó)的勺大使.Ronaldo小室哲哉捐小室哲哉捐70萬(wàn)助聯(lián)合國(guó)反毒品萬(wàn)助聯(lián)合國(guó)反

16、毒品2001-2-1 11:07:37 日本知名音樂(lè)人小室哲哉昨日在東京舉行記者招待會(huì)，并到場(chǎng)向聯(lián)合國(guó)統(tǒng)計(jì)計(jì)劃署捐助了10萬(wàn)美金(約78萬(wàn)港元)。一向熱心公益的小室哲哉，去年即被聯(lián)合國(guó)力邀成為聯(lián)合國(guó)防止濫用藥物親善大使，并出席了聯(lián)合國(guó)所舉辦的一系列宣傳活動(dòng)。今年擔(dān)當(dāng)親善大使的小室哲哉亦決定向聯(lián)合國(guó)捐助10萬(wàn)美元，以資助聯(lián)合國(guó)反毒品活動(dòng)。此外，對(duì)于青少年亂用毒品一事，小室哲哉表示今后自己會(huì)通過(guò)音樂(lè)來(lái)教育青少年，自己亦會(huì)繼續(xù)出席各種宣傳活動(dòng)。為了向青少年宣傳濫用毒品的危害，小室哲哉亦在去年12月推出了公益歌曲HappinessX3 LonelinessX3。Tetsuya komuroDisadv

17、antageParagraph 7Hidden informationSome ads hide important information by usingsmall print or colours.Bait-and-switch: The customer is shown one product (the bait) and then given another.Critical attitudeIf we learn to analyze ads, we may be able to protect ourselves from false advertisements and ma

18、ke good choices.Paragraph 8Ads help us make informed choicesAdvertising increases product salesIncreased sales means reduced pricesAds help consumers choose among all the available products.Ads introduce new products.Truthful ads provide good information that helps customers make better choices. Ads

19、 allow customers to compare prices and quality.AdvantagesAds can be used to improve societyParagraph 2:Paragraph 4:Paragraph 5:Paragraph 6:Bad ads use illegal ways to mislead consumers.Ads make us believe that a certain product is better than it really is or that we will be happier if we buy the product.DisadvantagesParagraph 2:Paragraph 7:公益廣告1公益廣告2公益廣告3English adsTime is what you make of it. (swatch). 天長(zhǎng)地久。天長(zhǎng)地久。（斯沃奇手表）（斯沃奇手表） Make yourself heard. (Ericsson). 理解