中外電視綜藝節(jié)目模式創(chuàng)意比較匯編

1、中外電視綜藝節(jié)目模式創(chuàng)意比較中外電視綜藝節(jié)目模式創(chuàng)意比較Comparison of Chinese and Overseas Variety Show Formats趙亞男Yanan Zhao2015.11.24概要概要 outline節(jié)目模式與全球電視競爭Program formats and global competition韓國創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in South Korea歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.國內(nèi)創(chuàng)新節(jié)目模

2、式的生產(chǎn)Domestic production of innovation program formats節(jié)目模式創(chuàng)新機制的構(gòu)建與完善Construction and improvement of Innovation mechanism of program formats節(jié)目模式與全球電視競爭Program formats and global competition節(jié)目模式與全球電視競爭Program formats and global competition1. 節(jié)目模式program formats：*系列電視節(jié)目框架的書面材料；其規(guī)定主角做什么，并且在每一集中哪些框架將被不斷重復(fù)

3、。*The writen materials of the frames of a series of TV programs which stipulate the role of protagonists and the repitition of certain frames in every episode.美國作家協(xié)會（1960） Authors Guild (1960)節(jié)目模式與全球電視競爭Program formats and global competition1. 節(jié)目模式program formats：對節(jié)目的具體樣式節(jié)目形式和內(nèi)容的各種基本組成元素的組合設(shè)計版式進行的標準

4、化提煉。在電視作為文化工業(yè)的生產(chǎn)流程當中，經(jīng)過提煉后的節(jié)目模式可成為電視節(jié)目生產(chǎn)流水線上的某一種標準化生產(chǎn)的樣板。Standard extraction of the specific mode of programs, including the combination of the basic elements of the form and content of programs. Program formats can be the standard mode in TV program production line in TV industry.袁靖華（2010） Jinghua

5、Yuan (2010)節(jié)目模式與全球電視競爭Program formats and global competition2. 節(jié)目模式的一般組成要素： general elements of program formats：結(jié)構(gòu)樣式、編排樣式、風(fēng)格樣式、表現(xiàn)形式的樣式、定位、題材取向等。Patterns of structure, layout, style, expression, and target audience, themes, etc. 優(yōu)秀節(jié)目的節(jié)目模式一般具有較強的示范意義和市場引領(lǐng)價值。Successful program formats usually have guid

6、ing significance and market leading value.節(jié)目模式與全球電視競爭Program formats and global competition3. 模式創(chuàng)意與電視產(chǎn)業(yè)： program formats innovation and TV industry：創(chuàng)新是電視文化產(chǎn)業(yè)的推動力。各類創(chuàng)新的電視節(jié)目模式往往Innovation is the driven force of TV culture industry. All the successful innovative program formats always have the followin

7、g features（1）或融合了時下最受人們關(guān)注的話題（1）they either include recent hot issues in the society （2）或契合了時下觀眾最需要滿足的收視心理（2）or meet psychological needs of the audience節(jié)目模式與全球電視競爭Program formats and global competition3. 模式創(chuàng)意與電視產(chǎn)業(yè)： program formats innovation and TV industry：（3）或體現(xiàn)了站在社會時代發(fā)展前沿的創(chuàng)新理念（3）or have cutting-ed

8、ge innovation idea in the development of society（4）或代表了流行文化的時尚潮流等（4）or represent the recent fashion trend, etc.節(jié)目模式與全球電視競爭Program formats and global competition3. 模式創(chuàng)意與電視產(chǎn)業(yè)： program formats innovation and TV industry：思考：節(jié)目模式標準化與創(chuàng)新性的關(guān)系？Q: The relationship between the standardization and innovation of

9、 program formats?節(jié)目模式與全球電視競爭Program formats and global competition3. 模式創(chuàng)意與電視產(chǎn)業(yè)： program formats innovation and TV industry：節(jié)目模式的創(chuàng)新一旦取得成功，有時會導(dǎo)致系列化節(jié)目的復(fù)制生產(chǎn)，甚至產(chǎn)生同行仿制現(xiàn)象。從電視產(chǎn)業(yè)整體發(fā)展的宏觀視角來看，節(jié)目模式的仿制是電視文化產(chǎn)業(yè)獲得規(guī)模效應(yīng)的必然過程。Once one innotative program format succeeds, it sometimes may lead to the duplication of a se

10、ries of programs, or even peer copy. From the macro perspective of the overall development of TV industry, the duplication of program formats is inevitable to obtain scale effect.節(jié)目模式與全球電視競爭Program formats and global competition3. 模式創(chuàng)意與電視產(chǎn)業(yè)： program formats innovation and TV industry：規(guī)模效應(yīng)的前提：完善對創(chuàng)意模式

11、的知識產(chǎn)權(quán)保護，并提供實現(xiàn)創(chuàng)意模式產(chǎn)權(quán)交易的市場。The premise of scale effect:improving the system of intellectual property rights protection of innovation formats, and providing the platform for the trading of the proterty of innovation formats.一種被認可的流行節(jié)目模式往往被全球各地的電視節(jié)目市場追捧，模式的原創(chuàng)者可以獲得巨額的模式版權(quán)收益。A widely accepted program form

12、at is usually popularized among the worldwide TV program markets, and the format originators will get huge profits because of the copyright.韓國創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in South Korea1.發(fā)展環(huán)境：（1）政策背景policy support： 1998年韓國總統(tǒng)金大中上任后提出了“文化立國”的戰(zhàn)略 the then South Korean president Kim Dae-j

13、ung proposed the policy of Strategies for Culture Orientated National Development in 1998（2）政府資金支持financial support from the government（3）機構(gòu)設(shè)置支持organizational support（4）人才培養(yǎng)支持personnel training support 陳艷平，盛 輝，人民論壇 (2014) Yanping Chen, Hui Sheng, Peoples Tribune (2014)韓國創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation

14、program formats in South Korea韓國創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in South Korea2.個案解析case study：（1）Running Man 游戲設(shè)定：成員與嘉賓先前往各個任務(wù)地點進行前期任務(wù)，由勝出的隊伍或個人獲得對最終任務(wù)有利之提示或權(quán)力，最后在最終任務(wù)地點完成最終任務(wù) Game rules: 7 members and guests need to complete pre-tasks, those who win in this stage will get priviledge i

15、n the stage of final task. Finally, they need to complete the final mission. 韓國創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in South Korea2.個案解析case study：（1）Running Man 優(yōu)秀的主持和創(chuàng)作團隊 wonderful hosts and program producing teama. 主持群職業(yè)、相貌、個人 角色定位 occupation, appearance, role of the hostsb. 在各種條件下攝像機跟蹤 拍

16、攝 one-on-one filming under all circumstancesc. 后期剪輯 post-editing韓國創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in South Korea2.個案解析case study：（1）Running Man 嘉賓明星效應(yīng) guests are celebrities 旅游宣傳 tourist spots advertising 韓國創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in South Korea2.個案解析case study：（1）R

17、unning Man 內(nèi)容創(chuàng)新與回顧相結(jié)合 the combination of creation and retrospect 游戲獎勵誘人，懲罰有趣 attractive reward and interesting punishment 韓國創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in South Korea2.個案解析case study：（1）Running Man 標志性符號 unique symbols 與粉絲互動、公益性 the interaction with fans and the donation of prize 韓國

18、創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in South Korea2.個案解析case study：（1）Running Man 視頻分析觀看 Running Man 151025 李光洙雪恥復(fù)仇 韓國創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in South Korea2.個案解析case study：（1）Running Man VS 奔跑吧兄弟 Running Man奔跑吧兄弟播出時間全年每周一集播出季每周一集成員情況演員、主持、歌手人數(shù)分布較均勻成員固定成員角色特色鮮明演員為主成員每季不

19、固定成員角色不太鮮明內(nèi)容特色固定特輯韓國特色，如泡菜無明顯的固定特輯中國特色，如象棋廣告植入無廣告商logo隨處可見韓國創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in South Korea2.個案解析case study：（2）韓版爸爸！我們?nèi)ツ膬?VS 中國版爸爸去哪兒 爸爸！我們?nèi)ツ膬喊职秩ツ膬耗Ｊ?位明星爸爸+1到2位寶寶為主1位明星爸爸+1位寶寶為主內(nèi)容親子互動孩子與孩子從小的親情意識一對一親子互動父親照顧孩子的窘態(tài)主題親子休閑旅游親子生存大考驗特色任務(wù)難度不大快樂美好的深度旅行體驗任務(wù)難度略大父親孩子共同成長過程兒童安全，親子教育歐美

20、創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.1. 節(jié)目模式的創(chuàng)作理念： creative ideas of program formats：（1）專業(yè)理念源自電視市場分工專業(yè)化（1）idea of specializationoriginated from the specialization of market division 具體來說，它意味著為制播分離、頻道專業(yè)化、制作的專業(yè)化分工Specifically, it means Commission system (the separation of fab

21、rication and transmission) , channel specialization and specialized production of programs.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.1. 節(jié)目模式的創(chuàng)作理念： creative ideas of program formats： 制播分離Commission system (the sep

22、aration of fabrication and transmission):圍繞電視播出平臺，有大量節(jié)目制作公司通過競爭，優(yōu)勝劣汰，為電視節(jié)目的播出平臺提供各類優(yōu)質(zhì)新節(jié)目。Based on the rule of survival of the fittest, plenty of program production companies provide varied kinds of high quality new programs for TV program broadcast platforms. 歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program f

23、ormats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.1. 節(jié)目模式的創(chuàng)作理念： creative ideas of program formats： 頻道專業(yè)化和產(chǎn)業(yè)化： Channel specialization and industrialization:不同的頻道都在各自的市場專屬領(lǐng)域當中尋找自己的受眾需求市場,滿足受眾的多元需求。Different channels find their own target audience in their own sp

24、ecialized fields to meet different needs of the audience.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.1. 節(jié)目模式的創(chuàng)作理念： creative ideas of program formats： 制作過程的專業(yè)化specialization of producing process專業(yè)主義的嚴格自我要求，有價值追求和原則性

25、的規(guī)范。Strict self-discipline over specialization, strict code of value pursuit principle building.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.1. 節(jié)目模式的創(chuàng)作理念： creative ideas of program formats：（2）勇于突破創(chuàng)作理念（2）courageous b

26、reakthrough of existing works也就是說，不是到了節(jié)目播出之后才展開收視競爭，而是在策劃層面、創(chuàng)意層面就開始了激烈的競爭。That is to say, fierce competition begins in the early stage of program planning and creating, rather than after the program is go on the air.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of

27、 innovation program formats in Europe and U.S.1. 節(jié)目模式的創(chuàng)作理念： creative ideas of program formats：（3）創(chuàng)新節(jié)目形式innovating program forms同樣的故事，不同的呈現(xiàn)方式。same story, different presenting modes.如 通過對已有的多類節(jié)目模式進行重新整合，創(chuàng)造出全新模式， 或?qū)⒘餍械恼嫒诵隳Ｊ郊藿拥絺鹘y(tǒng)的節(jié)目類型當中， 或在節(jié)目細節(jié)、演播室功能設(shè)置等方面進行創(chuàng)新e.g.reuniting different existing program form

28、ats to create a brand new format, or implanting the popular format of reality shows into traditional programs, or innovating upon program details, the function of studios.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S

29、.1. 節(jié)目模式的創(chuàng)作理念： creative ideas of program formats：（4）精益求精的態(tài)度the attitude of pursuit of perfection對鏡頭畫面的選擇與處理，剪輯技巧，音響效果處理等追求完美，一絲不茍。Pursuing of perfection with respect to the selection and handling of image, kills for editing and handling acoustic effects, etc.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program fo

30、rmats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.2. 個案解析case study： （1）真人秀類節(jié)目模式program formats of reality shows 新婚夫婦大考驗Here come the newlyweds 公司company：ABC 節(jié)目介紹：主要通過真人秀的表現(xiàn)形式真實展示兩性關(guān)系的種種話題，男女之間的不同，每對夫妻都要面臨的問題等等。 Program introduction: displaying all kinds of top

31、ics between both genders, the differences between male and female, the questions that every couple will face, etc.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.2. 個案解析case study： 新婚夫婦大考驗 Here come the newlyweds 分析ana

32、lysis： a. 真人秀元素的重新組合reuniting the elements of reality shows a) 測試（心理測試、情感測試、關(guān)系測試）+游戲+競賽 a) test (psychological test, emotional test, relationship test)+game+competition b) 談話+游戲+個性展示 conversation+game+personality display c) 心理談話+隱私故事 psychological conversation+privacy story 歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innov

33、ation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.2. 個案解析case study： 新婚夫婦大考驗 Here come the newlyweds b. 參與者的選擇強調(diào)并突出戲劇性，矛盾沖突和懸念設(shè)置巧妙而集中 b. typical and dramatic participants, skillful and centered conflicts and suspense c. 游戲的娛樂性與教益性兼而有之 c. the gam

34、es are both entertaining and enlightening 歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.2. 個案解析case study： （2）室內(nèi)游戲娛樂類節(jié)目模式entertaining program formats of indoors gaming 穿墻Hole in the wall 節(jié)目介紹：參賽者佩戴頭盔、護肘和護膝，在幾秒鐘的時間內(nèi)做出

35、反應(yīng)，使自己順利穿墻，否則被墻推入身后的水中。 Program introduction: wearing helmet, elbow support and kneecap, participants have a few seconds to make himself go through the wall, or they will be pulled into the pool behind.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation pr

36、ogram formats in Europe and U.S.2. 個案解析case study： 穿墻Hole in the wall 分析analysis: a. 現(xiàn)場觀眾與場內(nèi)選手互動，狂 歡式娛樂氛圍 the interaction between audience and participants to create carnival styleatomosphere b. 選手的戲劇效果 dramatic effect of participants c. 墻洞的無窮變化 unpredictable change of the hole 歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of i

37、nnovation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.2. 個案解析case study： （3）復(fù)合型的生活服務(wù)類節(jié)目模式 improving the quality of family lifesyle program formats 蕾切爾蕾Rachael Ray 節(jié)目介紹：日間談話節(jié)目，提供各類家居生活服務(wù)。 Program introduction: a talk show aims to improve the qual

38、ity of family lifestyle歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.2. 個案解析case study： 蕾切爾蕾Rachael Ray 分析analysis a. 談話空間具有典型的家居氣氛， 自然體現(xiàn)了“為女性家庭生活服 務(wù)” 的節(jié)目宗旨 the setting has typical family atmosphere, indicating the p

39、riciple of for womens family life b. 觀眾被角色化的安排進了節(jié)目內(nèi)容 the audience is characterized and arranged into the show歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.國內(nèi)創(chuàng)新節(jié)目模式的生產(chǎn)Domestic production of innovation program formats歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.1

40、. 節(jié)目模式整合式創(chuàng)新 integrated innovation of program formats主題，題材，受眾，結(jié)構(gòu)安排等 subject, theme, target audience, structure, etc. 融合中外文化資源 combining Chinese and overseas culture into the program歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.國內(nèi)創(chuàng)新節(jié)目模式的生產(chǎn)Domestic production of innovation program fo

41、rmats歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europe and U.S.2. 個案解析case study: （1）天天向上 Tian Tian Xiang Shang 節(jié)目介紹： program introduction： 禮儀娛樂綜藝脫口秀，傳播中華傳統(tǒng)美德與禮儀風(fēng)范 an entertainment talk show about etiquette, spreding Chinese traditional virtues and etiquette 歐美創(chuàng)新節(jié)目模式的創(chuàng)意Ideas of innovation program formats in Europ