劍橋商務英語中級第三單元BEC vantage module 3

1、Module ThreeBEC VantageContentsModule Three3.1 Business topic: Starting a business3.2 Business skills: Leaving and taking messages3.3 Exam spotlight:Listening Test: Part One Business Topic3.1 Reading: We wanna hold your hand3.1 Listening: Advice on franchises3.1 Listening: Planning a seminar3.1 Gram

2、mar: will and the future3.1 Speaking: Discussing a schedule 3.1 Vocabulary: Types of business3.1 Vocabulary: Types of business1. sole trader 2. partnership n. 3. franchise n. 4. entrepreneurial spirit5. voil int.6. granting of a licence7. franchisor n.8. franchisee n. 9. ludicrous adj. 10. charge on

3、es own prices獨立法人，獨立經(jīng)銷店獨立法人，獨立經(jīng)銷店合伙經(jīng)營合伙經(jīng)營連鎖店連鎖店,特許經(jīng)銷權(quán)，特許經(jīng)營特許經(jīng)銷權(quán)，特許經(jīng)營企業(yè)家精神，進取精神企業(yè)家精神，進取精神（法）那就是（法）那就是, 瞧瞧(表示事情成表示事情成功或滿意之感嘆詞功或滿意之感嘆詞)同意發(fā)給許可證同意發(fā)給許可證授予特許者授予特許者特許經(jīng)營者，加盟者特許經(jīng)營者，加盟者荒謬的，可笑的荒謬的，可笑的自行定價收費自行定價收費Useful Words and Expressions11. menu content12. solicitor n. 13. profit margin n. 14. branch out15.

4、launch vt. 16. invest vt. 17. venture n. 18. fee n. 19. run (a company/ business)20. luggage n. 菜單的內(nèi)容菜單的內(nèi)容律師律師,事務律師事務律師利潤率，利潤幅度，利差利潤率，利潤幅度，利差使使分支出來，拓展業(yè)務分支出來，拓展業(yè)務 開辦（新企業(yè)）開辦（新企業(yè)）投資投資商業(yè)冒險；風險公司商業(yè)冒險；風險公司費用（如入場費、手續(xù)費等）費用（如入場費、手續(xù)費等）管理公司管理公司行李行李Useful Words and Expressions21. online database22. subscription

5、n.23. mobile phone24. MP3 player 25. laptop n. 26. schedule n. 27. shuttle bus 28. buffet n.網(wǎng)上數(shù)據(jù)庫網(wǎng)上數(shù)據(jù)庫訂購；訂閱訂購；訂閱移動電話移動電話MP3播放器播放器手提電腦手提電腦時間表，計劃時間表，計劃班車，機場班車班車，機場班車冷餐，自助餐冷餐，自助餐Useful Words and ExpressionsAbout British Franchise Association 圖片來自/The British Franchise Association is

6、 the voluntary self regulating governing body for franchising. All the members have chosen to be vetted against a strict code of business practice - they endeavour to be good franchisors that can deliver the success that you want. About Domino Pizza Domino Pizza is an international fast food pizza d

7、elivery chain .圖片來自http:/www.dominos.fr/ Background Information 如何創(chuàng)業(yè)如何創(chuàng)業(yè) 創(chuàng)業(yè)包括通過個人或一個群體投資組建公司，創(chuàng)業(yè)包括通過個人或一個群體投資組建公司，來提供新產(chǎn)品或服務，以及有意識地創(chuàng)造價值來提供新產(chǎn)品或服務，以及有意識地創(chuàng)造價值的過程。形式有：的過程。形式有： 一是網(wǎng)絡創(chuàng)業(yè)。一是網(wǎng)絡創(chuàng)業(yè)。 二是加盟創(chuàng)業(yè)。二是加盟創(chuàng)業(yè)。 三是兼職創(chuàng)業(yè)。三是兼職創(chuàng)業(yè)。 四是團隊創(chuàng)業(yè)。四是團隊創(chuàng)業(yè)。 五是大賽創(chuàng)業(yè)。五是大賽創(chuàng)業(yè)。 六是概念創(chuàng)業(yè)。六是概念創(chuàng)業(yè)。 七是內(nèi)部創(chuàng)業(yè)。七是內(nèi)部創(chuàng)業(yè)。3.1 Vocabulary: Types of b

8、usiness Sole trader: You are self-employed and set up the business on your own. Partnership: You are self-employed and start the business with another person. You are both equally liable. Franchise: You buy a licence to trade under the name of the franchisor and you benefit from the franchisors expe

9、rtise. Exercise 1:Here are three different ways to start your own Business. Work in pairs and think of one advantage and one disadvantage for each approach.Key and Analysis：說出每種公司開設(shè)方式的一個優(yōu)點和缺：說出每種公司開設(shè)方式的一個優(yōu)點和缺點，并且舉例說出一家你所熟悉的公司。如果沒有經(jīng)驗，可點，并且舉例說出一家你所熟悉的公司。如果沒有經(jīng)驗，可以參考以下思路：以參考以下思路：優(yōu)點優(yōu)點 缺點缺點 獨立經(jīng)銷店獨立經(jīng)銷店 利益獨

10、享利益獨享 如果破產(chǎn)則喪失如果破產(chǎn)則喪失一切一切 合伙經(jīng)營店合伙經(jīng)營店 壓力共擔壓力共擔 策略可能產(chǎn)生分策略可能產(chǎn)生分歧歧加盟連鎖店加盟連鎖店 給定經(jīng)營模式，給定經(jīng)營模式，風險較小風險較小 部分利潤要上交部分利潤要上交授予特許的經(jīng)營授予特許的經(jīng)營者者 credit ratingfranchise agreementfranchise feewell-established adj. brand name financial assistance信用度，信用評級信用度，信用評級特許協(xié)議特許協(xié)議 特許證費用特許證費用 公認的，知名的，公認的，知名的，得到認可的得到認可的品牌名稱品牌名稱 金融支持金

11、融支持 Useful Words and Expressions 1.As a sole trader, you are independent; you are your own boss. 2.As a franchisee, your promotional activities, financial records, hiring, service procedure, etc., are not in complete control of your own. 3.In partnership you share risks and profits with your partner

12、. 4.You may disagree with your partner on strategy. 5.Franchising enables people to both own a business and get help running it. 6.A well-run franchise organization can provide a person who has never managed a business with guidance. 7.Franchisors can provide a brand name, products or services, and

13、financial assistance. 8.Franchisees have to pay franchise fees and they lose some independence. 9.Sometimes the training programs provided by the franchisors are weak- too brief and staffed by trainers who do not have instructional skill. 3.1Reading: We wanna hold your handExercise 2: The table belo

14、w lists things to rememberif you are setting up a new business sole trader.Read the article and complete the right-hand column. 3.1Reading: We wanna hold your handExercise 3: Now read about another small business.Complete the text with the underlined words in bold from the article on franchising on

15、page 26. 1 launch。 launch 做及物動詞，表示做及物動詞，表示 “開辦、開辦、創(chuàng)辦創(chuàng)辦”的意思時，后面賓語可加的意思時，后面賓語可加“company, enterprise, store”等。例如：等。例如：launch a company；launch a new enterprise 2 charge。charge 表示表示“征收，收費征收，收費”的意思時，的意思時，后面可跟表示錢款的詞語，也可跟被收費的對象。后面可跟表示錢款的詞語，也可跟被收費的對象。例如例如charge 9.95 per tag；This hotel charged me 50 for a roo

16、m for a night.。 3 fee。subscription fee 上網(wǎng)查詢費用，點卡費。上網(wǎng)查詢費用，點卡費。與與fee搭配的詞組：搭配的詞組：tuition feeKey and Analysis 4 growth。與。與growth搭配的詞組：搭配的詞組：a huge growth in orders5 concept。與。與concept搭配的詞組：搭配的詞組：a simple concept 6 branch out。含有。含有branch out的詞組：的詞組： branch out into stickers Key and Analysis Topic analysi

17、s：Tags that can end misery of lost luggage告別行李丟失之苦的神奇標簽告別行李丟失之苦的神奇標簽1 secure tags which travelers attach to their luggage 旅行者貼在行李上的安全標簽。旅行者貼在行李上的安全標簽。secure 安全的；例如：安全的；例如：Please make the window secure before you leave. 2 activate the tag online 在網(wǎng)絡上激活標簽。在網(wǎng)絡上激活標簽。3 log on to 登錄，上網(wǎng)。如：登錄，上網(wǎng)。如：log on to

18、 the internet without cables；Anyone can log on to the computer. Key Points3.1 Listening: Advice on franchisesExercise 4: Listen to a trainer doing a seminar on beingan entrepreneur.What advice does the trainer give?1 關(guān)鍵信息關(guān)鍵信息its important when you are thinking of becoming a franchisee to be someone

19、who .接著從反面強調(diào)這一觀點接著從反面強調(diào)這一觀點Entrepreneuers tend to be people, so if you dont like doing what other people want, then franchising isnt for you.2 關(guān)鍵信息關(guān)鍵信息 make sure that the brand is strong and that its something you are interested in. 3 關(guān)鍵信息關(guān)鍵信息 You still need start-up capital.其其他信息還有：他信息還有：money, as

20、low as five thousand pounds, as high as two hundred and thirty thousand pounds。Key and Analysis 3.1 Listening: Advice on franchisesExercise 5: Listen again to the talk.Write in the missing expressions.所填寫的表達法在口語考試中經(jīng)常用到：所填寫的表達法在口語考試中經(jīng)常用到：1 its important when 通常用于概括某事通常用于概括某事的重要性。的重要性。2 Secondly, Id s

21、ay 用于承接第一個要點用于承接第一個要點。3 for example 用于舉例。用于舉例。4 also think 用于補充闡述想法。用于補充闡述想法。5 Finally, theres 用于闡述最后一個觀點用于闡述最后一個觀點。Key and Analysis 3.1 Listening: Advice on franchises Exam Success 口語測試第二部分介紹口語測試第二部分介紹 在在BECV口語測試第二部分中，考生分別從所給口語測試第二部分中，考生分別從所給的三個話題中選一個，經(jīng)過一分鐘的準備后，進的三個話題中選一個，經(jīng)過一分鐘的準備后，進行一分鐘的陳述，然后回答對方就

22、此話題提出的行一分鐘的陳述，然后回答對方就此話題提出的一到兩個問題。在準備時間內(nèi)，考生可以把要點一到兩個問題。在準備時間內(nèi)，考生可以把要點記錄下來，談論的時候注意合理組織話語、邏輯記錄下來，談論的時候注意合理組織話語、邏輯清晰地表達自己的觀點?？忌诎l(fā)言時，其搭檔清晰地表達自己的觀點?？忌诎l(fā)言時，其搭檔可以抓緊時間記下要點。所提問題要針對對方的可以抓緊時間記下要點。所提問題要針對對方的話題而非自己的話題。該部分的考試時間為：兩話題而非自己的話題。該部分的考試時間為：兩個考生一組大約個考生一組大約6分鐘，三個考生一組大約分鐘，三個考生一組大約8分鐘。分鐘。 Tips： ExerciseA: W

23、HATS IMPORTANT WHEN?Setting up your own businessA good ideaKnowing your customersB：WHATS IMPORTANT WHEN?Your business is a partnershipRelationship with the other personShared responsibility3.1 Listening: Planning a seminar答案信息見以下錄音文字的劃線部分：答案信息見以下錄音文字的劃線部分：1 This is Mr Ray Naunton 2 Im coming to the

24、event next week called “l(fā)aunching your business online” 3 I wont be able to arrive in time for registration and the buffet on the Sunday evening. 4 My train doesnt arrive until nine fifteen.5 Could someone send me the schedule for the two days? You can email it to me at r dot naunton at worldsyouroy

25、ster dot com. Worldsyouroyster is all one word. And all in one word.Key and Analysis 3.1 Listening: Planning a seminar答案信息見以下錄音文字的劃線部分：答案信息見以下錄音文字的劃線部分：1 Security are opening the room at three.2 Yes, the buffet wont be setting up until four thirty.3 Ill get there at four and I dont think anyone will

26、 be arriving before five. 4 According to my records, we have twelve.5 K I assume that well have finished by nine. V By seven, I hope. Key and Analysis 3.1 Grammar: Will and the futureExercise 3: Read these sentences from the first message. Match the sentences to an explanation of the use of the verb

27、, A-E.A Going to + verb to emphasise a planned decision or intention。 所以和所以和A連線的是連線的是5 Im going to take a taxi straight to the hotel.B Will for making a (likely/ unlikely) prediction。 所以和所以和B連線的是連線的是4 I probably wont get to the training centre until Monday morning.Key and Analysis C Present continuo

28、us for describing future planned arrangements。 所以和所以和C連線的是連線的是2 Im coming to the event next week called “Launching your business online.”D Present simple for regular timetabled events。 所以和所以和D連線的是連線的是3 My train doesnt arrive until nine fifteen.E Will for promising action. 所以和所以和E連線的是連線的是1 We will se

29、nd it to you immediately.3.1 Grammar: Will and the future以上兩種時態(tài)的構(gòu)成形式分別為：以上兩種時態(tài)的構(gòu)成形式分別為：1 將來進行時：將來進行時：willbe+ing。因此第一句和第。因此第一句和第二句用的是將來進行時。二句用的是將來進行時。2 將來完成時：將來完成時：willhave過去分詞（或過去分詞（或will現(xiàn)在完成時）。因此第三句和第四句用的是將現(xiàn)在完成時）。因此第三句和第四句用的是將來完成時。來完成時。Key Points3.1 Grammar: Will and the futureExercise 6: Underline

30、 the appropriate verb form in each sentence.1 Dont worry. I promise that Ill call/ m calling you back straight away. 這里這里Will用來表示許諾的活動，選第一個。用來表示許諾的活動，選第一個。2 Inflation probably wont rise/ wont have risen above three percent this year. 這里這里Will 用來對可能性做一個預測，選第一個。用來對可能性做一個預測，選第一個。3 Well run/re running s

31、eminars every day next week so I cant take any time off. 這里描述的是將來安排好的確定無疑的事件，要這里描述的是將來安排好的確定無疑的事件，要用將來進行時，選第二個。用將來進行時，選第二個。Key Points 4 After that, Ill have/ m going to have a rest in my room before this afternoons session starts. 強調(diào)一個計劃好的決定和意圖，用強調(diào)一個計劃好的決定和意圖，用going to+動詞動詞來表示，選第二個。來表示，選第二個。 5 The h

32、otel has a scheduled shuttle bus to the training centre. I think it is going to leave/ leaves every half hour, but let me check for you. 描述經(jīng)常進行的習慣性事件，用一般現(xiàn)在時，選第描述經(jīng)常進行的習慣性事件，用一般現(xiàn)在時，選第二個。二個。 Key Points 6 Security open/ will be opening the building at eight tomorrow instead of nine. 指將來安排好的確定無疑的事件，用將來進行

33、時，指將來安排好的確定無疑的事件，用將來進行時，選第二個。選第二個。 7 by the time he arrives at nine thirty, the first session will have started/ will be starting. 說的是到某個時間某個動作將要結(jié)束，用將來完成說的是到某個時間某個動作將要結(jié)束，用將來完成時，選第一個。時，選第一個。 Key Points 8 He says hes going to leave/ ll have left at three to catch a flight even though he knows it doesn

34、t finish until four. 強調(diào)計劃好的決定和意圖，用強調(diào)計劃好的決定和意圖，用going to+動詞的形動詞的形式，選第一個。式，選第一個。 9 Im sure youre receiving / ll be receiving something in the post in the next couple of days, but I can check with my colleague if you like. 描述是將來安排好的確定無疑的事件，要用將來進描述是將來安排好的確定無疑的事件，要用將來進行時，選第二個。行時，選第二個。Key Points Grammar R

35、eferenceWillUse will to: (1) promise action: Well check that for you straight away. (2) make a prediction about the future: Theyll probably call later on. / Its unlikely that well hear from them. (3) announce an unplanned decision: A: Im afraid Rachels train is delayed. B: Ok. Ill go and talk to her

36、 visitors. Grammar ReferenceTo be going to + verbUse this structure to:(1)state a pre-planned decision: I spoke to Rachel earlier. Shes delayed so Im going to talk to her visitors.(2) state an intention: Im going to apply for a job with them. Grammar ReferencePresent simpleUse the present simple for

37、 regular timetabled events: The plane to Paris leaves at nine.Present continuousUse the present continuous for describing future planned arrangements: Were meeting at three oclock on Tuesday. Grammar ReferenceFuture continuousUse the future continuous as an alternative to the present continuous to r

38、efer to future planned arrangements: The visitors will be arriving at three.Future perfectUse the future perfect to say that something will end before a certain time: Well have finished by the time they arrive.3.1 Speaking: Discussing a schedule 3.2 Business Skills: Leaving and taking messagesregist

39、ration n. lower case security n. set up the buffet voicemail n.schedule n. training event 登記，注冊登記，注冊小寫字母，小寫體小寫字母，小寫體 保安，安全保安，安全 把自助餐準備好把自助餐準備好 語音信箱語音信箱 時間表，計劃，安排時間表，計劃，安排 培訓活動培訓活動 Useful Words and Expressions Background Information 在日常商務活動中，打電話時對方不在是在日常商務活動中，打電話時對方不在是經(jīng)常的事情。電話留言一定要言簡意賅。經(jīng)常的事情。電話留言一定要言

40、簡意賅。 Telephone Message包括五部分：包括五部分：1 From； 2 To； 3 Date； 4 Time； 5 Message。3.2 Listening: Leaving and taking messages Exam success Exercise 1 is similar to Part Two ofthe Listening Test.3.2 Listening: Leaving and taking messagesExercise 1: Listening to five voicemails for Vanessa at Business Circle C

41、onferencing. Decide what the speakers purpose is in each call.1D。 主要信息在主要信息在Ive got two people who really need some help2H。 關(guān)鍵信息是關(guān)鍵信息是The reason Im calling is that I have a booking for next weeks business breakfast meeting. Im afraid I wont be able to attend but I would like to come to next months i

42、nstead. Key Points3 B。 關(guān)鍵信息是關(guān)鍵信息是Ive just received the schedule for the day and it appears that I am speaking at nine thirty. That isnt what I agreed with you. We said I would be at eleven and that I would have ninety minutes not one hour. 4 G。 關(guān)鍵信息是關(guān)鍵信息是He left a message to say he isnt happy about

43、the schedule for the 25th. I havent got the details with me so I cant help really but can you call him back? Key Points5 C。 關(guān)鍵信息是關(guān)鍵信息是Im returning your call about having the building open on Sunday. Im just calling to say thats fine.Key Points3.2 Listening: Leaving and taking messagesExercise 2: Loo

44、k at stages 1-7 for leaving messages. Listen to each of the messages again and tick the stages each caller follows.1 告訴對方信息留給誰。告訴對方信息留給誰。2 告訴對方你是誰。告訴對方你是誰。3 說明來電的理由。說明來電的理由。4 拼寫所有復雜的難詞。拼寫所有復雜的難詞。5 要求回電。要求回電。6 留下你的具體聯(lián)系方式。留下你的具體聯(lián)系方式。7 告訴對方你何時有空。告訴對方你何時有空。Key and Analysis 3.2 Listening: Leaving and tak

45、ing messages電話留言中常用的一些表達法：電話留言中常用的一些表達法：0 Hello, this is a message forA Its B You can email me at r dotC The reason Im calling is that D Its with regard toE This is Key and Analysis F So thats M as in Madrid G You can get me any time between H Could you call me back? I Its P for Paris J Call me on 0

46、207 K Ill be in the office tomorrow.L Id be very grateful if youd return my call Key and Analysis 其他常用的電話留言句型：其他常用的電話留言句型：1 Just a minuteIll get a pen 2 Ill 1et him know，MrBrown 3 NoI really need to talk to him personally 4 Would you like to leave a message on his voice mail，then？ 5 Hold on and Ill

47、transfer you 6 Im not available to take your call，but please leave your name，number and a brief message 7 Please call me at 556-3243 when you get back3.2 Speaking: Leaving a vociemail messageExercise 4: Prepare to leave a message on a colleagues voicemail. Make notes below.3.2 Speaking: Leaving a vo

48、ciemail message3.2 Writing: Taking notes and messages Learning Tip 3.2 Writing: Taking notes and messages3.2 Writing: Taking notes and messages電話中常用的表達法：電話中常用的表達法：核對細節(jié)：核對細節(jié)：Let me check. So thats I see. Was that A as in Amsterdam?Can I just check Ive got that?電話中常用的表達法：電話中常用的表達法：確認行動：確認行動：Ill have to check then call you back.Ill call you back in an hour. I can confirm that I just want to confirm 電話中常用的表達法：電話中常用的表達法：進一步詢問信息：進一步詢問信息：Could you give me your ? Id like to know Can I have ? Would you mind telling me ? 3.3 Exam