九年級英語教學設計

1、Unit13 Section B Advertising: pros and cons 一、教材分析本單元主要“談論事物對我們情緒的影響”。通過本課的學習，通過對廣告的優(yōu)點和缺點的了解與學習，增長學生的見識，培養(yǎng)學生一分為二看待事物的辨證態(tài)度。引導學生學會比較、選擇對自己有影響的事物，并能正確處理一些實際問題，既鞏固了語言學習目標，又培養(yǎng)了學生的合作能和交際能力，培養(yǎng)他們做個情感豐富的人。二、設計思想“問題導學-主題探究”教學思想是目前我區(qū)推進高效課堂的教學思想。以問題導學為中心的教學營造了一個有利于學習者語言習得的最佳環(huán)境，把語言應用的基本概念轉化為具有實踐意義的課堂教學方式，它倡導“在做中

2、學，在做中用”的教育理念，將語言應用的基本理念轉化為具有實踐意義的課堂教學方式。運用學習任務組織教學，強化了語言實踐的過程，充分體現(xiàn)了語言的交際本質。在完成任務的過程中，學生自然地應用語言知識，從而獲得語言運用的能力，真正體現(xiàn)了從知識到能力的轉化。三、教學目標1.語言目標：重點單詞及短語：pros and cons, aim at, compare, confusing, misleading, quality.能讀懂課文內容，并從中提取信息和觀點。能就“廣告的利與弊”這一話題表達自己的觀點和看法。2.能力目標：訓練學生快速理順并獲取閱讀信息的能力，完成圍繞課文內容所設計的各種任務，初步掌握快

3、速閱讀技巧，能基本表述課文大意 在學習中培養(yǎng)學生對閱讀信息的篩選和辨別能力，能用英語談論廣告的利與弊，激發(fā)學生主動學英語和用英語的積極性。3.情感態(tài)度目標：通過對廣告的優(yōu)點和缺點的了解與學習，增長學生的見識，培養(yǎng)學生一分為二看待事物的辨證態(tài)度。四、課前準備1、每天課前由學生輪流到講臺上用35分鐘的時間來展示自己的英語才能，學生們通常用英語講故事、講笑話，表演英語課本劇，或者針對課本中一些有趣的話題做英文采訪或演唱英文歌曲等。2、搜集一些商品的廣告標語。五、教學過程Step1.導入和“熱身”活動（Lead-in and warming-up activities）1、 Ask two stude

4、nts to give a duty report.如學生節(jié)選一段來自網(wǎng)絡的廣告詞：Sa：English is a universal language,each one of us should be sensitive to everything in English.Only in this way can we gain and accumulate more informationSb:Nestle is named after its founder, and female chicks in the nest feeding patterns as part of its tra

5、demark graphics, which it is embodied in “comfortably settle down” and “l(fā)eaned”. Nestle and the nest (雀巢) for the same root, so they use “雀巢” as its translation. Which embodies infinite love and show the role of commodities in their daily lives as a milk brand. 設計思想：這是一個常規(guī)的課堂活動，每天課前由學生輪流到講臺上用35分鐘的時間

6、來展示自己的英語才能，學生們通常用英語講故事、講笑話，表演英語課本劇，或者針對課本中一些有趣的話題做英文采訪或演唱英文歌曲等等。這些豐富多彩、形式靈活多樣的活動不僅在課堂上為學生提供了大膽張口說英語的習慣，而且把英語學習延伸到課外，有利于激發(fā)學生對英語的濃厚興趣，也很自然地把學生帶入了英語學習的氛圍。2、Revise the target language presented in this unit Check homework Get some pairs to read out their conversations（1）SA: Have you ever had a jacket? S

7、B: Yeah And it made me beautiful（2）SA: Have you ever bad a science book? SB: Yeah And it made me tenseStep2.全班互動交流。讓學生把自己搜集到的一些商品的廣告標語在班內分享。如：T: Boys and girls, yesterday I asked you to collected some English slogans, did you do that? Ss: Yes. T: Great! Who would like to share your slogans? S1: Comm

8、unication unlimited.（摩托羅拉） S2: We lead, others copy.（理光復印機）S3: The choice of a new generation.（百事可樂）S4: Impossible made possible.（佳能打印機）S5: Anything is possible.（李寧品牌）S: 設計思想：使學生了解日常生活用品的英語廣告詞的優(yōu)美之處，體驗現(xiàn)代生活英語的無窮魅力。Step3.閱讀前活動（Pre-reading activities） Listen to the text.（要求學生帶著問題聽課文，捕捉大意。如：What is the a

9、rticle about? Do you agree with it?） 詢問調查學生對生活中的廣告所持有的態(tài)度。Step4.閱讀活動 (While-reading activities) 快速閱讀，并通過“框架對比”來進行閱讀記憶。 啟發(fā)學生通過閱讀查找和辨別有關信息，該任務可稱為“瀏覽運用型任務”， 學生無須綜合分析或邏輯判斷，而運用形象思維和直覺思維就能從文章的字里行間找出完成任務所需要的答案。老師可以將學生找出的信息板書在黑板上，先小組內討論再展示。如：ProsConsHelp to compare two productsHelp to save moneyBuy some thin

10、gs with lowest priceTell you when stores are having salesMake our cities and countryside look uglySome advertising can be confusing and misleadingSome ads dont tell you the truthSome ads can lead you to buy something you dont need at allStep5.閱讀后活動 (Post-reading activities) 參照板書內容，引導學生一起口述課文內容的要點和關鍵

11、詞句。Groupwork進行演示，拓展型閱讀。首先，要求學生熟悉和記憶有關廣告的利與弊，再通過結對活動進行語言轉換和內容延伸。 例如： Group 1 A: Hello, everybody! Today we invite a boy to our Talk Show, his name is Deng Yansong. Hello, Deng Yansong! B: Hi, host! A: Well, what do you think of advertising? B: I hate them. A: You hate them? B: Yeah, because they make

12、 our cities and countries look ugly. Some people want to make more money, so they put the advertisements everywhere. They look very dirty. A: You are right. But on the other hand, advertisements can help us compare two products and we can buy one that has lowest price. Its great! B: I agree with you

13、. A: But sometimes the advertising can be confusing and misleading, they can lead you to buy something you dont need at all. B: Yes, I have ever bought a shampoo called Easy Care, for the shiniest hair ever. But they make me very sad. A: Why? B: They make me think that you can look like the person i

14、n the ad, but it didnt work at all. I feel embarrassed. A: I think you shouldnt believe all of the advertisements. B: I think you are right. A: Well, in a world, everything has two sides, we should be careful of ads. So much for our today, thank you for coming! B: Goodbye, see you next! Group 2 A: H

15、ello, Wang Yaqing! B: Hi, Xu Xin! A: Can I ask you some questions? B: Of course! A: How do you feel about advertisements? B: I think advertisements can be confusing and misleading. Sometimes, the ads couldnt tell you the quality of the products. A: Yes, I think so. Last summer, I bought a pair of sh

16、oes, the shop assistant told me its great. It costs me 400 yuan, but I wore it just for a month, it was broken. Do you think some ads can help us? B: No, I dont think so. The picture in an ad looks a lot better than the real thing. A: I agree with you. Oh, its 6:00, Ill go home. Bye! B: Good bye!Gro

17、up 3 A: Hello, Zhang Ru. B: Hello, Cheng Liqing. A: May I ask you some questions? B: Sure! A: What do you think of advertisements? B: I think they are great, because they can also help you save money. Do you think so? A: I dont agree with you! B: Do you have any ideas? A: Yes, I think that they make

18、 our city and countryside look ugly. And some advertising can be confusing or misleading. B: Maybe you are right. I think everything has two sides, so we have different ideas!Group 4老師給予總結性評價。(看哪組完成的最棒！) 完成3b的寫作訓練，培養(yǎng)學生的書面表達能力。學生總結匯報。（先小組內進行，然后班內展示）如： Some advertisements tell the truth and some dont.

19、 For example, the Easy Care Shampoo says it will give you the shiniest hair ever. But my friend tried it and it didnt work at all. So I think the ads have cons that they can be confusing or misleading. But the advertisement also has pros. Last week, my friend saw the ad on TV about Beauty Cream, the

20、n she bought and tried it, it works really well, it makes her skin really soft, so I think the advertisements have pros and cons. 設計思想：“問題導學-主題探究”教學思想是新課改倡導的一種教學模式和理念，貫穿本課的主線是廣告的利與弊，圍繞這一主線我設計了“問題導學-主題探究”教學法的三個階段性步驟，充分運用“問題導學-主題探究”教學的思想和理念，創(chuàng)建真實的語境，讓學生置身其中，成為課堂的主體，在有趣的活動中完成任務，學到并能運用有用的知識和技巧，較好地完成了本課的知

21、識與技能、過程與方法、情感態(tài)度與價值觀的三維目標。在語言技能方面，本著以學生為主體，以人的發(fā)展為本的教育理念，我要求自己做到從“學”的角度來設計教學內容，遵循先輸入后輸出的原則，使教學呈階梯式層層推進。個人活動和小組活動等形式極大地喚起了學生的興趣，構建了學生主動輸出的橋梁，潛移默化地培養(yǎng)了學生相互合作、共同探究的能力。 Step6.課堂小結 SummaryIn this period weve leant the pros and cons about advertising, we know everything has two sides, so we should make good

22、use of it.Step7.當堂檢測 ( )1What kind of weather do you like? I like _ days because they make me _.Asnow, excited Bsnowy, excitingCsnow, exciting Dsnowy, excited( )2f dont like these awful pictures. They make me _.Apleased Bsad Crelaxed Dexcited( )3. I would rather _ to small stores to buy something be

23、cause big supermarkets are crowded with people.Agoing Bgo Cto go Dwent( )4Loud music always makes us _.Awant dance Bto want danceCwant to dance Dto want to dance( )5Excuse me, could you help me? I dont know _ exchange money.Ahow to Bhow Chow can Dhow can( )6_ his new sunglasses _ Tony look mysterious.AWears, make BWears, makesCWearing, make DWearing, makes( )7As students, we are supposed to spend more time _.A.study B.studied C.studying D.to study( )8Usual