如何寫(xiě)品牌文案

1、品牌文案導(dǎo)語(yǔ)：下面分分享實(shí)戰(zhàn)品牌案例的寫(xiě)法：（以華桪壹品裝飾為例）一. 口號(hào) SLOGAN華樳壹品 · 給她品質(zhì)的家 BEST HOME FOR HERl 她 - 致母親：小時(shí)候，她總是為了家，忙前忙后。慈母的手，托起了半邊的天。長(zhǎng)大后，是時(shí)候，用我的手，托起她的天，給她一個(gè)品質(zhì)的家。To HER - MomWhen I was a child, she was always busy for the family,with her hands, with her spirit, she held up half the sky for me.Now, I am a grown-up

2、, it is time for me to hold up the sky for her, my dearest mom,giving her the quality home. l 她 致妻子：她總是說(shuō)，她想有個(gè)家，一個(gè)不需要多么大的地方。而我要給她的，是一個(gè)品質(zhì)的家，為她遮風(fēng)，為她擋雨，給她一盞不滅的暖燈。To HER My wifeShe always says, she wants to have a home,a place which is not that big.However, I want to give her the quality home,to be the s

3、helter, to be the eternal warm light.l 她 致女兒：從她來(lái)到人世間的一剎那，就注定了我們的緣分從此開(kāi)始。我承諾，我要給她一個(gè)品質(zhì)的家，在那里，有溫馨，更有愛(ài)。To HER My daughterThe moment she came to the world,the destiny bound us together ever since.I promise, to give her the quality home,where there is warmth, there is love.二品牌形象 About the Brand1. 關(guān)于華樳壹品 Ab

4、out BEST HOME華樳壹品，讓您遠(yuǎn)離七宗罪，與您攜手給她一個(gè)品質(zhì)的家！BEST HOME, say goodbye to the seven cases, build a quality home for her.華樳壹品裝飾 · 香港，引入最新互聯(lián)網(wǎng)家裝理念與國(guó)際先進(jìn)裝飾設(shè)計(jì)理念，致力于引領(lǐng)品質(zhì)家庭世界風(fēng)潮，為國(guó)內(nèi)與國(guó)際友人打造一個(gè)品質(zhì)的家的同時(shí)，線上與線下360°全方位提升用戶(hù)體驗(yàn)度與滿(mǎn)意度。線上，華樳壹品一改傳統(tǒng)裝修存在的問(wèn)題，通過(guò)去中介化，去渠道化與標(biāo)準(zhǔn)化，優(yōu)化并整合裝修產(chǎn)業(yè)鏈，顛覆傳統(tǒng)裝修的用戶(hù)體驗(yàn)，讓裝修變得簡(jiǎn)單，透明，精致，引領(lǐng)品質(zhì)家庭世界風(fēng)潮。線下，

5、華樳壹品體驗(yàn)店時(shí)刻準(zhǔn)備著，從您踏入體驗(yàn)店的那一刻開(kāi)始，我們就將讓您體驗(yàn)到家一樣的關(guān)懷與服務(wù)。BEST HOME · Hong Kong, bring in the latest internet concept of home decoration and international advanced decorative design concept , is dedicated in leading the world trends of quality home. While it is creating the quality home for both domestic a

6、nd international friends, online and offline it is also 360° full range enhancing the usersexperience and satisfaction.Online, by means of standardization, optimization and integration of the decoration industry chain, BEST HOME devotes itself to eliminating the existing problems and subverting

7、 the users experience of the traditional decoration, to make the home decoration more transparent and delicate.Offline, BEST HOME has its store already, and is always ready for you. Since the moment you step into the store, BEST HOME will make you feel ease at home.2. 華樳故事 BEST HOME Storyl 華 -華， 說(shuō)文釋

8、“華”為“（木）榮”，這是華的引申義，指一切類(lèi)似泛光的現(xiàn)象，如植物的花開(kāi)放后，附著在枝干的表面，伸出綠葉之上，遠(yuǎn)遠(yuǎn)望去，像是附著在植物主體表面的裝飾物。凡從華之字，其中含有的華皆為泛光、散發(fā)之義。中原民族古稱(chēng)“華夏”，意即“榮夏”，是“光榮的中國(guó)之人”的意思。說(shuō)文謂“夏，中國(guó)之人也”。l 樳 -傳說(shuō)中的大樹(shù)。文選·左思吳都賦：“ 西蜀之於 東吳，小大之相絶也，亦猶棘林螢燿，而與夫樳木龍燭也?！?劉逵 注引山海經(jīng)：“樳木長(zhǎng)千里?！卑?，今本山海經(jīng)·北山經(jīng)作“尋木”。3. 華樳壹品理念（用大樹(shù)的形象配圖） Ideas of BEST HOMEl 企業(yè)理念 Enterprise C

9、oncept遵循商業(yè)規(guī)律，遵守商業(yè)誠(chéng)信，創(chuàng)新永無(wú)止境。Follow the commercial law, abide by the commercial integrity, go beyond the innovation.l 競(jìng)爭(zhēng)理念 Competition Concept協(xié)同競(jìng)爭(zhēng)，創(chuàng)新超越。Cooperation while competition, surpass while innovation.l 團(tuán)隊(duì)理念 Team Concept擁有正確的價(jià)值理念，共同進(jìn)步，平等競(jìng)爭(zhēng)，尊重個(gè)體的差異化發(fā)展。With correct values, develop together, compe

10、te equally, respect for the individual development.l 設(shè)計(jì)理念 Design Concept品質(zhì)設(shè)計(jì)，藝術(shù)生活。Quality design, artistic life.l 服務(wù)理念Service Concept華樳提供看得見(jiàn)的360°品質(zhì)服務(wù)Providing clients with visible 360° quality services.4. 華樳壹品價(jià)值 BEST HOME Valuesl 愿景Our Vision華樳壹品 · 引領(lǐng)品質(zhì)家庭世界風(fēng)潮BEST HOME · Leading t

11、he world trends of quality home( 注解 : 家庭是文明的核心，華樳壹品立足于中華大地，對(duì)“家”的解讀，不僅秉承了中華上下五千年的文化精粹，更將“責(zé)任”，“尊重”與“包容”融于品牌文化內(nèi)，致力于引領(lǐng)品質(zhì)家庭世界風(fēng)潮。)l 使命Our Mission華樳壹品 · 給她品質(zhì)的家BEST HOME · Best home for her（注解：她，是母親，是妻子，是孩子；她，是我們的半邊天。有什么能比給她一個(gè)品質(zhì)的家，來(lái)得更有成就感呢？所謂品質(zhì)，不止于形，更在于心。這份心，是關(guān)懷，是愛(ài)，是一盞不滅的暖燈。華樳壹品的使命，便是與有責(zé)任的您一起，給她一個(gè)有品質(zhì)的家。）l 價(jià)值觀Our Values華樳壹品 · 給您家一樣的體驗(yàn)與服務(wù)BEST HOME · Home care for you（注解：一切不以服務(wù)為目標(biāo)的裝飾設(shè)計(jì)，都是耍流氓。華樳壹品與您談品質(zhì)，更與您談服務(wù)。從線上到線下，我們時(shí)刻準(zhǔn)備著，給您家一樣的體驗(yàn)與服務(wù)。）l 精神Our Spirit華樳壹品 · 用專(zhuān)業(yè)成就品牌，用堅(jiān)韌鑄就品牌，用創(chuàng)新續(xù)寫(xiě)未來(lái)。BEST HOME · Profession fulfills the brand, perseveran