廣告-個(gè)人情感類信息匹配（高三）

1、體裁：廣告話題/題材：個(gè)人情感 + 日?；顒?dòng)測(cè)試形式：文字與文字搭配以下是與廣告相關(guān)的讀者反饋留言。請(qǐng)匹配這些留言與它們所對(duì)應(yīng)的廣告：1. I do agree that this ad is offensive (侮辱的). Fair enough, junk food such as burgers packed with fillers rather than real meat and covered in large amounts of cheese will result in childhood obesity. SH, Perth, UK2. Im one of those

2、that complained about the smoking ad. It was made during a battle of giving up the cigarettes and the very large poster on my walk to and from work did upset me. The soulless look in those eyes bit me deeply. It actually made quitting far more difficult. Michelle Knight, Haywards Heath, UK3. Im an a

3、nimal-lover. I dont think it is a good idea to advertise something in the form of a fierce attack between animals. Mike Bruce, Singapore4. The ad could have been a light-hearted portrayal of family life. But in the long term, as the ad is played again and again, no one can make sure that children wo

4、nt copy it or it will not cause harm to children. Manus McGonigle, York, UK5. On the one hand, the ad is a good creation and its music is very beautiful with Caribbean accents. On the other hand, after watching the ad carefully, many people often have a feeling of looking down upon black or Caribbea

5、n people and their culture. Tom Bates, London首先，請(qǐng)閱讀下列廣告信息描述：A、DEPARTMENT OF HEALTH The controversial ad which could “frighten and distress youngsters” As part of the NHSs anti-smoking drive, this television, press, internet and poster ad campaign showed smokers having a fish hook pulled through thei

6、r cheek, representing their being thirsty for cigarettes.B、TRIDENT GUM These ads showed people speaking in Caribbean accents while extolling (頌揚(yáng)) the virtues of the new gum from Cadburys. People argued the ads shown on television and in cinemas showed stereotypes that ridiculed black or Caribbean pe

7、ople and their culture. C、QUORN A campaign on behalf of Marlow foods for their Quorn meat substitute showed a family meal, with the daughter objecting to the eating of Quorn on the basis that it was “her thing”. She brandishes (揮舞) a fork and threatens her brother with the words “touch my food feel

8、my fork”. D、COCA COLA GREAT BRITAIN A vicious (兇殘的) attack by a crocodile on an unlucky wildebeest featured in this television ad for soft drink Oasis. Those who complained found it distressing because it trivialized (使顯得不重要) the violent death of an animal. Others also said their children had been f

9、rightened by it.E、JOHN WYETH & BROTHER LTD SMA NUTRITION “Feeding kids meat is child abuse,” stated the poster in question and featured a close-up image of a child eating a burger. The message was “anti-meat” said the ASA, but parents were likely to understand that if you withdraw a food from a

10、childs diet the nutrients that food provides should be replaced. F、PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS (PETA) “Feeding kids meat is child abuse,” stated the poster in question and featured a close-up image of a child eating a burger. The message was “anti-meat” said the ASA, but parents were

11、 likely to understand that if you withdraw a food from a childs diet the nutrients that food provides should be replaced.1、正確答案：F答案解析：文章最后一則廣告是一則宣傳不吃肉的廣告，因此，最后畫面是一個(gè)人在大口吃漢堡包。然而導(dǎo)致的結(jié)果是一方面孩子可能出現(xiàn)偏食，另一方面大量地吃漢堡包也會(huì)導(dǎo)致孩子發(fā)胖。而本題SH所擔(dān)心的就是這一點(diǎn)。2、正確答案：A答案解析：Michelle Knight所提到的是關(guān)于吸煙方面的評(píng)論，而六篇廣告中，只有第一篇廣告是關(guān)于禁煙方面的廣告。3、正確答案：D答案解析：本題中Mike Bruce是動(dòng)物愛好者，因此是不喜歡利用動(dòng)物的殘殺來作廣告。而文章第四篇廣告就是利用動(dòng)物的互相攻擊對(duì)一種飲料所做的廣告。4、正確答案：C答案解析：