General Electric Company

1、General Electric Company General Electric Company (GE) is a diversified technology and financial services company. Diversified adj. 多樣化的，多種經(jīng)營的 v. 使多樣化，多樣化( diversify的過去 式和過去分詞 )； 進入新的商業(yè)領(lǐng)域 多種經(jīng)營； 多元化； 多變化的； 多樣化 通用電器公司（GE）是一家多元化的技術(shù)和金融服務(wù)公司。Description The products and services of the Company range from

2、aircraft engines, power generation, water processing, and household appliances to medical imaging, business and consumer financing and industrial products. range from從從變化到變化到 ；范圍從； 包括從； 幅度由； 范圍由 aircraft engine 航空發(fā)動機 power generation 發(fā)電；電力 water processing 水洗處理水洗處理 ；水制； 水龍頭加工精細(xì)； 水處理項目 Household appl

3、iance 家用電器家用電器 ；家電； 家庭用具； 家電部 medical imaging 醫(yī)學(xué)成像 ；醫(yī)學(xué)影像學(xué)； 醫(yī)學(xué)影像； business and consumer financing企業(yè)和消費者融資企業(yè)和消費者融資 industrial products 工業(yè)產(chǎn)品工業(yè)產(chǎn)品 該公司的產(chǎn)品和服務(wù)包括從飛機發(fā)動機，發(fā)電設(shè)備，水處理項目，家用電器到醫(yī)療成像，企業(yè)和消費者融資和工業(yè)產(chǎn)品。 It serves customers in more than 100 countries. Serves vt.& vi. （為（為）服務(wù)；）服務(wù)； 任（職）；任（職）； 提供；提供； 端上端上

4、vt. 招待；招待； （為（為）工作；）工作； 對對有用；有用； 向向供供應(yīng)應(yīng) vi. 適合；適合； 服役；服役； 供職；供職； 網(wǎng)球、羽毛球網(wǎng)球、羽毛球發(fā)球發(fā)球 n. 網(wǎng)球等發(fā)球；網(wǎng)球等發(fā)球； 發(fā)球權(quán)；發(fā)球權(quán)； 所發(fā)的球所發(fā)的球 ；發(fā)球； 適用； 供奉 它的產(chǎn)品和服務(wù)在100多個國家為消費者提供?；蚬緲I(yè)務(wù)遍及世界100多個國家 。 In August 2013, General Electric Company completed the acquisition of the aviation business of Ario S.p.A. Aviation n. 航空；航空； 飛行術(shù)，航

5、空學(xué)；飛行術(shù)，航空學(xué)； 飛機制造業(yè)；飛機制造業(yè)； 集合詞集合詞飛機飛機 ；飛行； 航空，航空學(xué) S.p.A 公司公司 譯：2013年八月，通用電器公司完成了對ARIO公司航空業(yè)務(wù)的收購。 In February 2014, General Electric Cos GE Oil & Gas launched its new Downstream Technology Solutions business to supply equipment and services to the $10 bln refining, petrochemical, industrial and dist

6、ributed gas segments. Launch vt. 發(fā)射；發(fā)射； 計算機計算機開始（應(yīng)用程序）；開始（應(yīng)用程序）； 發(fā)動；發(fā)動； 開展（活動、計劃等）開展（活動、計劃等） vi. 投入；投入； 著手進行；著手進行； 熱衷于熱衷于 n. 投擲；投擲； 大船上的小艇；大船上的小艇； 大型敞篷摩托艇大型敞篷摩托艇 開辦； 發(fā)射； 啟動； 發(fā)動，發(fā)起 Downstream 電影電影人世下游人世下游 ；下游； 順流式； 人世下游； 下行 Bln abbr. balloon 氣球，球形瓶； bronchial lymph nodes 支氣管淋巴結(jié) refining n. 精煉精煉 v. 精煉

7、精煉( refine的現(xiàn)在分詞的現(xiàn)在分詞 )； 精制；精制； 使純使純凈；凈； 使文雅高尚使文雅高尚 ；精煉； 精制； 煉制； 煉油 petrochemical. 石油化學(xué)產(chǎn)品石油化學(xué)產(chǎn)品 adj. 石油化學(xué)的；石油化學(xué)的； 巖石化學(xué)的巖石化學(xué)的 ；石化； 石油化工； 石油化學(xué)的； 巖石化學(xué)的 industrial and distributed gas segments工業(yè)和分布式氣段 2014年二月，美國通用電氣公司的油氣集團推出了新的下游技術(shù)解決方案，該業(yè)務(wù)可以為10億美元的煉油，石化，工業(yè)和分布式氣段提供設(shè)備和服務(wù)。 In February 2014, General Electric

8、 Company completed the acquisition of API Healthcare. API abbr. Application Program Interface 應(yīng)用程序接口； Application Programming Interface 應(yīng)用編程接口； 美國石油組織； Armor Piercing Incendiary 穿甲燃燒彈 ；美國石油學(xué)會(American Petroleum Institute)； 搜尋引擎及網(wǎng)站； 應(yīng)用程序編程接口 API Healthcare API的醫(yī)療保健的醫(yī)療保健 2014年二月，通用電器公司完成了對美國石油學(xué)會醫(yī)療保健的收

9、購。 Founded by Thomas Edison in 1878 as the Edison Electric Co. 1878年托馬斯.愛迪生創(chuàng)建了愛迪生電氣公司 The only company listed in the Dow Jones Industrial Index today that was in the original index in 1896 1896年道瓊斯工業(yè)指數(shù)榜設(shè)立，通用電氣公司（GE）是當(dāng)時榜上的12家公司之一，時至今日，它是唯一一個仍在此指數(shù)榜上的公司。 In 1892, Edison General Electric company mergers

10、 with Thomson-Houston electric company, so General Electric Company appeared. General electric (GE) is a diversified business global enterprise group. GE set of technical, manufacturing and service industries as a whole, and committed to obtain a global leader in each industry they operate. The gene

11、ral electric company headquarters is located in the United States, Connecticut Phil Enfield city. In 1995,GE considered that it was still able to grow up its Global E-mail Center as well as EDI and introduced them to customers all around the world.In 1996, the U.S. General Electric Company opened th

12、e American general electric website () and the first online purchasing system. The marketing purpose that this website designs with is based on the B2C operation mode.In 1999,on the base of the six sigma quality, globalization and service, the electronic commerce officially listed as GE company of b

13、usiness growth and development strategy.The process of GE E-business In 2000, GEs e-commerce strategic direction has three aspects: First, ensure that every enterprise group of GE has a customer network center to provide the highest quality of online service, sales and support.Second, Transfer the i

14、nternal procurement and supplier resources to the Internet , so as to give full play to the advantages of high efficiency and low cost.Third, developing new technology to increase online sales.The process of GE E-businessFamily marketing Family marketing brings many online customers to GEs website,

15、and also brings great benefits. 2.Using the network to build a new marketing environment First, offer a variety of services and solutions. Second, these services or scheme must be shown through graphic, and available for consumers to choose. Third, the whole process of recommendation and sales promo

16、tion must be an interaction.The orientation of GEs website 3. The websites precise marketing system To understands customers wants about the particularity of the goods or services, and introduces the commodities or servicesThe orientation of GEs website It was working on some modes included B2C,B2B,

17、B2G and ASP. The website now has developed into an online sales, online design, online consultation and service of large e-commerce sites. The website inscription we will bring good things to life really reflects the theme of GEs website. The orientation of GEs websiteThe orientation of GEs website

18、Before GE lighting engineering group had to send inquiry application to the purchase department for many low-cost machine parts every day in the past. The process of manual purchasing needs 7 days and it is very complex and wasting time. After Lighting engineering group gained many benefits:Example : Electronic procurement system1. 60% of purchasing personnel liberated and be rearranged the work2.The purchase department was liberated from a