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1、Increase revenue growth to 5% per annumIncrease operating margin from 10% to 15% by 2004Deliver an incremental 2.7billion in operating profit by 2004Path to Growth identifies what we will do to deliver on our promises to shareholders:Provide Unilever with the platform to deliver sustainable growthNo

2、te: Figures do not include BestfoodsUnileverPeer GroupUnilever Share Price Performance v Peer Group “Shadow(Based on Quarterly Average Share prices)Why do we need the Path to Growth?The Market is concerned about our ability to execute our strategyPeer Group:Beiersdorf,Avon, Cadbury, Clorox, Coca Col

3、a, Colgate, Danone, Eridania, Gillette, Heinz, Kao, Lion, LOreal, Nestle, P&G, Philip Morris, Reckitt Benckiser, Sara Lee, Shiseido, PepsicoUnilever Share Price Performance v Peer Group “Shadow Path to Growth - 6 primary strategic thrustsWhat is our strategy for the Path to Growth?World Class Supply

4、 ChainWe aim to: Close the gap to world class in supply chain within three yearsBy: Establishing a Global Buying programmeEstablishing a world class manufacturing programmeResulting in (approximately):100 fewer manufacturing sites1.6 billion buying savings by end 20020.5 billion manufacturing saving

5、s per annum“The only way to safeguard our position is to perform, to deliver, and to grow our business.Depth and breadth of the Supply Chain Professional SkillsAn excellent overall understanding of the business, its processes and their linkagesBusiness behavioursOutstanding performanceSupply Chain -

6、 What does it take to succeed?The Supply Chain Process ModelPlanSourceMakeDeliverSupply Chain Mission & Strategy Brand Development Brand DevelopmentCustomerDevelopmentCustomerDevelopmentSuppliersSuppliersConsumers&CustomersConsumers&CustomersInformation ManagementHuman Resource ManagementQuality & B

7、usiness ExcellenceFinance ManagementSafety, Health & EnvironmentTechnology ManagementSupply Chain - the Heart of OperationsPlan/SourcePlan/MakePlan/DeliverPlanning links the processes togetherDriving Value Creation in the Supply ChainBeating the Fade:continuous innovation and cost savingsGrowth thro

8、ugh:making new products availableimproved distributionbetter customer serviceIncreased margins through:cost savings along the supply chainoverhead cost reductionreducing complexityCapital efficiency improvements: minimising investment in plant & equipment and inventoriesThese elements together contr

9、ibute more than 50% of Unilevers total Value CreationOrganisational DevelopmentBusiness has moved, and continues to move, towards process managementEmergence of Supply Chain process rolesA career in the Supply Chain requires development of breadth and depth of skills, Leadership competencies, and ex

10、perienceWhat do Supply Chain people in Unilever do?Roles in different parts of the organisationfactoriesregional supply chainsbusiness groupscorporate centreRoles:with strategic focusin a more operational environment, Roles in various parts of the supply chain: PlanSourceMakeDeliverRoles which focus

11、 onthe multi-local aspects of the business at a national or regional levelthe multinational aspectsRoles in related professions, e.g. R&D, Customer ManagementRoles in QA, SHE and Technical ManagementBuilding Successful Careers Focuses On:Processes and tools used in career developmentKey career build

12、ing blocksCareer phasesThe need for breadth and depth of skills and experienceThe impact of each individuals potentialThe importance of tactical and strategic career planningThe need for a global perspectivePlanning life and careerBuilding Careers - Key PrinciplesSuccessful careers are based on outs

13、tanding performance founded on skills, competencies and experienceExperienceProfessionalSkillsLeadershipCompetenciesPerformanceBuilding Careers - Key PrinciplesSuccessful careers are based on outstanding performance founded on skills, competencies and experienceExperienceProfessionalSkillsLeadership

14、CompetenciesPerformanceThe Leadership Growth CompetenciesFocus on Growth (in every sense)What is the Leadership Growth Profile?It is : A leading edge competency model that focuses on driving growth throughout the businessA tool for development and assessment of performanceBy helping our leaders grow

15、, we will grow our businessApplicable to everyone at WL2 and aboveWhy we need to develop Competencies?SUPERIOR JOB PERFORMANCECompetenciesKnowledge & SkillsPersonal characteristics (values, traits, motives) shaping HOW the job is undertakenMeasured by clearly observable behaviourTransferable knowled

16、ge and abilities (professional and general) to do WHAT is required by the jobMeasured by demonstrated capabilityWhat are Competencies?“ underlying characteristics that are directly related to superior performance in a given roleskills - what you know how to do e.g. make an effective presentationknow

17、ledge - what you know e.g. theories of effective presentation self image - how you see yourself e.g. public speakervalues - what you think is important e.g. achieving excellence traits - relatively enduring characteristics e.g. self-control big picture thinking motives - the unconscious factors that

18、 drive behaviour; they are intrinsically satisfying and rewarding e.g. achievement The Iceberg ModelNecessary butnot sufficientDistinguish effective performance SkillKnowledgeValuesSelf-ImageTraitsMotivesAcquired capabilityDeeper seated traits and motivesA competency: any characteristic of a person

19、that differentiates outstanding from more typical performance in a given job, role, organization or culture.Competencies are: observable and measurable behavioural characteristics that can be developed based on the business needs of today and tomorrow factors which drive superior performance in a gi

20、ven jobHow was the LGP developed?Step 1:Was developed by a rigorous research process:Assessment of Unilevers business context, the challenges facing leaders and the capabilities needed to achieve growthIn-depth research of 39 Unilever growth leadersInterviews and feedback from colleaguesComparison o

21、f the Unilever growth leadership characteristics to a world-class benchmark sampleLarge international organisationsAchieved substantial growth in own sectorsResult: LGP was rolled out to WL6 and 5 in 2000How was the LGP developed?Step 2:Focus groups and interviews with WL2, 3 and 4 in 14 countries a

22、round the worldTested relevance and made relevant adjustmentsResult: Now rolling out to all WL2+ managers across UnileverHow were the Criteria Established? Original Research Compared and Contrasted Two GroupsCurrent SuperiorLeaders Current OutstandingLeaders “BaselineCompetenciesBoth groups show “Di

23、stinguishing CompetenciesOnly outstanding showHow were the External Benchmarks used? Compared both groups to competencies required to meet the future strategy and against the external benchmark populationExternalbenchmark of worldclassleadersCurrent SuperiorLeaders “BaselineCompetencies “Distinguish

24、ingCompetenciesPotentialVulnerabilitiesEven the best needto show moreCurrent OutstandingLeaders What makes a world-class leader of growth?World-class leaders of growth:Driven by bigger ambition and drive for step change Generate and encourage big thinking Are highly street smart and savvyThink and a

25、ct over a longer term perspectiveEnergise others for significant change Demonstrate a greater focus on individuals - developing, empowering and holding them accountableUse highly effective influencing strategies to gain support: they know how to orchestrate the organisation - colleagues, bosses, the

26、ir teamsHow does Unilever measure up?Although the best of the Unilever sample demonstrates these behaviours and creates growth orientated climates, we are often still more controllers than enablers in our leadership style. We are good, but we know we can be betterHow is the LGP different?Directly re

27、lated to our current business agenda - GrowthExternally benchmarked against the bestOne set of competencies for all levelsCreates a focus on development of outstanding leaders at every levelIt is easily modified to support future new business goalsAs a result, LGP will replace the Effective Unilever

28、 Manager competenciesAchieves through integrity, teamwork and learningSelf Confident IntegrityTeam CommitmentLearning from Experience Possesses the intellectual power to determine directionEnsures that direction is market drivenDelivers through peopleActs decisively to improve performanceClarity of

29、PurposePractical CreativityObjective Analytical PowerMarket OrientationLeading OthersDeveloping OthersInfluencing OthersEntrepreneurial Drive Builds Commitment to Growth Strategic Influencing Team Commitment Team LeadershipDrives for Growth Seizing the Future Change Catalyst Developing Self & Others

30、 Holding People -Accountable Empowering OthersCreates a Growth Vision Passion for Growth Breakthrough Thinking Organisational AwarenessSupply Chain - What does it take to succeed?Leadership Growth CompetenciesLGP - The LevelsFour levels:Foundational DevelopingGrowthWorld ClassExample: Passion for Gr

31、owthAre highly motivated to achieve their personal targets in order to contribute to the sustainable profitable growth of the businessAre ambitious for excellence and constantly search for opportunities to improve the businessSet challenging growth goals for themselves and others and put into place

32、plans to achieve theseTake significant entrepreneurial action and ask “what is possible? to ensure growth opportunities are realisedFoundation LevelDeveloping LevelGrowth LevelWorld Class LevelLGP - The Levels (continued)Behaviours needed to demonstrate World Class are very stretchingThis reflects o

33、ur business targetsWe cant have significant growth without an incremental shift in behaviourBut.These behaviours are not beyond our capabilitiesWe need to make our people development a higher priorityTo help people assess their performance against the profile, target criteria have been established f

34、or each work levelPassion for GrowthDoes this person DEMONSTRATE DRIVE BEYOND EXPECTATION TO DELIVER outstanding results?Measure performance against internal and external benchmarks Make specific changes to improve performance (e.g. re-engineer processes to be faster, more efficient) Focus on raisin

35、g quality and customer and consumer satisfaction Stimulate and encourage others to bring about performance improvement for the businessCreate stretching but achievable goals to align own activities with growth initiatives Aim to find and realise new growth opportunitiesAlign own activities and goals

36、 with growth initiativesAim for performance excellence through own effortsStimulate growth by bringing about step change improvementsAim to make the impossible possibleEntrepreneurially commit significant investments to reap major rewardsDefy conventional wisdom and internal opposition to achieve ma

37、jor growthCreate new markets by exploiting growth opportunitiesObsess with growth and focus on delivering new ways to gain competitive advantageAmbitious to hit set targets and standardsDeliver on commitments made to othersPersist in overcoming obstacles to successTake full responsibility for delive

38、ring their contribution to the businessAre highly motivated to achieve their personal targets in order to contribute to the sustainable profitable growth of the businessFocus on business improvement and are ambitious for excellence, constantly search for opportunities to improve the businessSet chal

39、lenging growth goals for themselves and others and put into place plans to achieve theseTake significant entrepreneurial action, and ask “what is possible? to ensure growth opportunities are realisedFoundation LevelDeveloping LevelGrowth LevelWorld Class LevelOutstanding individuals radiate a Passio

40、n for Growth, the personal drive that enables individuals to go the extra mile in delivering excellent performance. They recognise that everyone has a contribution to make to ensure that Unilever achieves its growth objectives. Outstanding individuals constantly push the boundaries of excellent busi

41、ness, ask big questions about what is possible and then take significant entrepreneurial action over time to expand the horizons of the business. Success is the delivery of sustainable profitable growth.Negative Indicators:Too busy dealing with immediate, urgent issues to look for new growth opportu

42、nitiesSettle for the status quo - take no action to improve mediocre performanceEasily side-tracked from important growth goalsUnconcerned about missing deadlines or failing to meet business objectivesDo not take responsibility for contributing to growth objectivesLinks with: Organisational Awarenes

43、sLGP Guideline criteria for work levelsWL6Meets WL4 target and has at least one World Class competency in each clusterWL5Meets WL4 target and has one World Class competency in each of two clustersWL4WL3WL2Two in each cluster at Growth including one of Seizing the Future and Change Catalyst and one o

44、ther from the same clusterNo negative indicatorsMost competencies at Developing level. At least one competency in each cluster at Growth levelMore competencies at Developing level than at FoundationUsing the LGP and CompetenciesTalent ManagementCoaching &MentoringReward forGrowthRanking ListingPDP/D

45、evelopmentLeadershipGrowthProfileWhere has LGP been used so far?Already used for:Assessment of all WL5 and WL6Personal development planning for WL5/6Executive selectionOne element of WL4 assessment in Unilever/Bestfoods mergerGoing Forward - Future Uses of LGPThe LGP will be used in:PDP - in all org

46、anisations for WL2 and above by 2002/2003 PDP cycleIndividual performance and capability will be assessed against the LGP competencies based on previous 2 - 3 years dataSelf-assessment and personal development planningListingRanking for WL4 (others may follow)Assessment, selection and recruitment of

47、 all posts at Graduate level and aboveNext Steps for youAccess the How good can I be? document on the HR website address to understand the model, the competencies within it and how to use the modelStudy the target criteria for your role and work level in the documentConsider your strengths and devel

48、opment needs against the modelWork with your manager and your employees (either in the PDP process or independently) to identify critical gaps to close - and build and implement an action planBuilding Careers - Key PrinciplesSuccessful careers are based on outstanding performance founded on skills,

49、competencies and experienceExperienceProfessionalSkillsLeadershipCompetenciesPerformanceSupply Chain Professional SkillsJob Skills ProfileAbilities to do the job well now + future.Person Skills ProfileMy current abilities. DifferencePersonalDevelopmentPlanGAP ANALYSIS2. Integrated Supply Chain Model

50、ling and DesignIntegrated/CollaborativeSupply Chain PlanningOperational Planning & ForecastingMaterials ManagementSupply Intelligence & StrategyDevelopmentContract Agreement/Arrangement& ManagementIntegrating Supplier Value into the BusinessDriving ProductionPerformance ImprovementInfluencing & Impl

51、ementing Product& Process InnovationMaintenance & Project EngineeringCustomer Service Development& ManagementWarehousing and Distribution ManagementChannel Logistics DevelopmentThe New Skills Framework for Supply ChainPlanMakeDeliverSourceKey GeneralBusiness EconomicsNegotiation & InfluencingSupport

52、ing Sustainable DevelopmentUsing Information TechnologyPeople ManagementProject Management(HR) Employee RelationsR & D Development Skills1. Extended Supply Chain Strategy Development & Deployment3. Supplier (& Contractor) Relationship4. Developing & Implementing/Economic Management Supply Chain Innovation6. Managing Quality, Safety (& Environment)5.